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Martijn Oostra works as a graphic designer, photographer and publicist. Projects from art videos to type design. There's a continuous thread in all his activities, whether it's a graphic design or an article that he wrote, it's made with the “tools” by which he communicates. Martijn finds his tools in the media or in public areas (the street). The reality about reality. One shows how daily life is coded. What is banal in one context becomes meaningful in another. He is always looking for the beauty in triviality, but his work does have meaning, it's about what surrounds us. He looks for the details that say as much as the whole and sometimes more.