Selling online with Craftgo is a simple but powerful way to get your crafts online

1. Selling Crafts with Craftgo
Posted on August 10, 2011 by admin
Craftgo selling crafts online
Craftgo was developed to meet a need to allow craft
people, artists and artisans a way to show their crafts and arts online.
In developing Craftgo we were conscious of the need not to just try get craftspeople onto an
eCommerce site but to give craftspeople a craft stall on our platform so that they can develop
their online presence as well as sell their products.
Now products is a poor word to describe what in many cases are wonderful works of art.
Craftgo uses the craft stall option on our platform to emphasize the quality and skills of our
artists and craft people.
This unique approach we believe will give the craft person a space where they can not only
show their crafts but also a space where they can show customers how their create and
interact with other craft people.
The Craftgo platform is a very simple, intuitive and easy way to set up your craft stall. Its
many features include
1. Simple stall set with in build banner upload.

2. 2. Simple uploading of images with up to 5 thumbnail images supported on each product
page
3. Use of discounts to sell stock
4. Easy to manage the back of stall with features such as stock taking, discounts,
coupons etc.
5. Use of gift coupons so that craft sellers can sell vouchers as Craft gifts.
6. Most secure payment methods using PayPal.
7. Craft stall can be set up in any currency with payments made in the chosen currency.(
US dollar equivalent always shown on products)
8. Simple shipping set allowing sales to all countries.
9. Keywords for product descriptions allowing traffic generation to your stall.
The other important issue for Craftgo is the social media. The use of social media is
important and more so within the craft community. Craftgo has build a large forum and blog
section which will allow constant buyer and seller interaction as well as group and individual
blogs and forums.
Craftgo has developed a sellers corner to showcase individual craft people.
Over the coming months Craftgo news will begin
a series of blogs on many areas of crafts and on website use and optimization.
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Posted on August 9, 2011 by admin
Posted in Uncategorized | Leave a comment
Marketing your Crafts online
Posted on August 10, 2011 by admin
Successful online marketing for Crafts with Craftgo

3. The success of selling online is a combination of factors
connected to your craft and how you represent that craft on your Craftgo stall
Craftgo stalls are designed to give crafters and artisans a way of developing themselves on
line to promote their works as well as themselves.
Before we look at the nuts and bolts of how to get your stall prepared let’s look at the factors
influencing purchasing.
Personal appeal of the work.
This is highly subjective and is a major and sometimes defining factor in the sale of an item.
The intrinsic and artistic values given to an object cannot be quantified and as such the
reasons for purchases are in the eyes of the beholder.
The quality of the work
The quality of the work is a vital ingredient in the purchase decision. The clear artistic value
must be there to be seen and self evident. The work must display quality as a given with
artistic value as the deciding factor. In brief quality must never be an issue.
Uniqueness of the work.
Uniqueness of a work or collection of works defines the successful artist against the also rans.
Sameness and repetition are not saleable. Buyers want different and will pay for it.
Artistic Reputation

4. The buyer will be influenced by the quality and uniqueness of an artist and will buy based on
the reputation and personal history of the artist. The profile of the artist adds to the works
appeal and buyers will purchase using their knowledge of the artist. In some cases asset
appreciation is a determining factor and artist and crafters can use this factor to promote
themselves in a subtle way.
Crafters and artisans with impressive qualifications and awards will add to the both the
quality and uniqueness of the works.
Price.
All purchases are determined by price. For artists crafters and artisans how to price is very
important.
If crafters are displayed in galleries the pricing may be higher than online prices but the direct
sale makes up the difference.
Having too low a price may detract from its appeal as price and uniqueness are subjective so
a fine line is drawn between both.
Craftgo Stalls
To ensure that you promote yourself online craftgo uses a different approach than normal
ecommerce craft sites.
The use of free stalls for the crafter or artisan is a significant development in which the artist
is enabled to profile themselves in a deeper way while using the site as an ecommerce vehicle
to sell their work.
The stall craftgo provides is capable of allowing the buyer to connect and interact with the
artist.
The stalls are used to upload products which are then shown on the main website which
displays all the products as a standard ecommerce website.

5. So what is available on the Craftgo stall?
1 The stall is simple to set up with every step both intuitive and fun.
2. The stall owner can design their stall to suit whatever way they wish. The feel and design
is entirely up to the stall owner. The stall banner is simple to set up.
3. Image uploading is simple with each product having its own page with up to 5 thumbnail
images available for each product.
5. The back office side of the site is very simple to use with image uploading inventory
currency and payments just a click away.
6. The stall has powerful software such as currency, shipping and payment options.
7. The website owner can organise his stall to show product categories
8. The stall can be linked to other sites as well as all media outlets such as twitter or face
book.
In the next blog we will talk about how to set up your site and what you require to have a
basic site.
We will also talk about how Craftgo uses the platform to promote your crafts online.
Bye for now the Craftgo Team
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