Statistics from HobSpot's State of Inbound 2014, that show what kind of companies are using content marketing, and what their experiences have been.

1. Surprising stats about
content marketing
Source: HubSpot’s State of Inbound Marketing 2014

2. Introduction
3,750 Companies surveyed, charts represent their
responses
Used by companies of all sizes (See charts on
following page)
Significant growth of inbound usage year-over-year
Better ROI on marketing efforts than traditional
marketing

3. Small and mid-tier companies, those under $10M make up over half
of the users.

4. Less than 25 employees make about about half of the respondents.

5. Growth of Inbound

7. B2B
Business to business is the
largest user segment.

8. Reported top marketing
priorities
Increasing number of leads
Converting leads and contacts to customers
Reaching target buyers
Grow existing customers
Increase marketing ROI
Reduce cost of customer acquisition

10. Return on Investment
Inbound increases ROI, ROI unlocks budget dollars.
No single factor had a greater impact on budget,
positive or negative, than past success with inbound
marketing.

12. Blogging tops the high performer’s list of most important inbound
projects.

17. Summary
Taken together the preceding charts support the
notion that failing to practice inbound puts
marketers at an unfair disadvantage. Most obviously,
it prevents them from realizing the benefits of
inbound, but it also leads to them losing ground to
competitors that are running inbound programs.
Inbound or content marketing levels the playing field
for small and mid-tier companies.

18. Learn more
Visit our website at www.bottomlinecoach.com or
click on the button below to download our free
eBook “A simple introduction to Inbound
Marketing”.
Measurable Results LLC