Game Monetisation and Marketing

1. Monetization and Marketing
Design of Computer Games
Martin Sillaots
Aug 9 2019
# 15

2. Business Models
How to make money?

3. Business Models
• Premium
• Fremium
– free to play
– in game purchases
– advergame
– pay to win
• Money tournaments

4. Monetization Objects
• More goals
• Limited time offers (challenge)
• Social features (fame)
• Alternative ways - to get premium content
• Free time in the beginning

5. Bad Monetization
• Progress blockers – pay walls
• Pay to win
• Force to pay
• Force to invite friends

6. Marketing
How to deliver your game to the
customers?

7. Marketing Strategy
• Product or Service
• Premium or Fremium
• Target audience - how to reach to them? *
• Platform *
• Geography – countries
• Budget - how much can be spent for marketing?
• Channels
• Measurement - what return you are getting from
various channels?

8. Marketing Channels
• Web site
• Google
• App stores
• Advertising
• Cross promoting networks
• Game review sites
• Social media
• Other channels?