Information Architecture class13 04 10
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Information Architecture class13 04 10
- 1. 4/10/2013 Designing for Cross-Channel SI 658 Information Architecture Marti Gukeisen
- 2. 4/10/2013 Designing for Cross-Channel IA is everywhere. that is so deep. and broad. whoa. 2 SI658 Information Architecture
- 3. Designing for Cross-Channel stuff I like about this chapter 4/2/2013 It gives us a framework to think holistically about Information Architecture across channels, which is a really BIG problem, and can be overwhelming. discrete criteria = manageable task 3 SI658 Information Architecture
- 4. Designing for Cross-Channel 4/10/2013 stuff I DON’T like about this chapter I have taken math classes, so graphs with a y-axis, x-axis, and arrows imply dependent relationships between variables. They don’t mean it like this. They are just making a chart. So in your mind, take off the arrows and any references to an “axis”. Now you have a square you can put some stuff on. Take away: ignore all the psuedo-math diagrams. 4 SI658 Information Architecture
- 5. Designing for Cross-Channel 4/10/2013 just look at figure 9.8, the “CHU cube” evaluate the user experience for discrete user tasks based on the five heuristics across channels. 5 SI658 Information Architecture
- 6. Designing for Cross-Channel channels, channels everywhere These will change per company/project: the NUMBER of channels touched WHAT channels are touched that is okay but EVERY business should: THINK about which channels make sense ensure the UX across channels is awesome revisit this often 4/10/2013 6 SI658 Information Architecture
- 7. Designing for Cross-Channel HEURISTICS place-making consistency resilience reduction correlation 4/10/2013 7 SI658 Information Architecture
- 8. Designing for Cross-Channel resilience digital environments can learn from our behavior, habits, preferences, and anticipate what we want. aka the creepy one maintain a dialog between channels, apply learnings across channels to predict needs adapt to changing needs based on context support multiple strategies for tasks SLOWLY change foundations over time 4/10/2013 8 SI658 Information Architecture
- 9. Designing for Cross-Channel modern libraries - resilient 4/10/2013 digital catalog, requests, renewals new media types: movies, digital books, art, music community support account: history of what I’ve read reviews, digital previews 9 SI658 Information Architecture
- 10. Designing for Cross-Channel correlation – they mean it like this showing connection between two basically not-the- same things NOT correlation: 4/10/2013 correlation! 10 SI658 Information Architecture
- 11. Designing for Cross-Channel tips from Samantha Starmer have a vision (unified approach/goal) centralize content creation: “write once, publish many times” enact real process change (this is hard) optimize customer UX 1st, map to backend processes 2nd need the right SYSTEMS to support an integrated approach (this is hard) develop HOLISTIC IA for the full information ecology 4/10/2013 11 SI658 Information Architecture
- 12. Designing for Cross-Channel Kars Alfrink says interesting stuff magic circle: can do things in digital life that will get you jailed in real life geo-caching: just like the hobo code adaptive design: supporting re-appropriation of devices, their environments re-place space 4/10/2013 12 SI658 Information Architecture
- 13. Wrap Up OMG! Only one more class!? 4/10/2013 13 SI658 Information Architecture
- 14. Designing for Cross-Channel next reading Due TUES Apr 16th at 11pm 50-300 words responding to the following: 4/10/2013 PYSCH! Ch 0 There is no next reading. It’s the end, yo. 14 SI658 Information Architecture
- 15. Designing for Cross-Channel Next week’s agenda 10 min intro, class biz everyone evaluates me GROUP PRESENTATIONS! (we will take 1-2 short breaks) 4/10/2013 10 min crying, goodbyes, giving me flowers/candy 15 SI658 Information Architecture
- 16. Designing for Cross-Channel Class Takeaways 4/10/2013 Tool Evaluations Rock Star Bios I will be compiling these into 2 MONSTER PDFs and sharing with the class OK for public? I’d like to share—see ctools. 16 SI658 Information Architecture
- 17. Designing for Cross-Channel 4/10/2013 LAST group assignment due TODAY what you make of it revised high level IA revised homepage & (3) interior page wires cross-channel assessment & recommendations Feedback for all other group assignments on cTOOLs. I will be grading and getting feedback on this assignment to you by FRIDAY. 17 SI658 Information Architecture
- 18. Designing for Cross-Channel group project breakdown assignment 1 – 100 pts assignment 2 – 100 pts assignment 3 – 100 pts assignment 4 – 100 pts presentation – 500 pts OMG NEXT WEEK! participation – 100 pts 4/10/2013 18 SI658 Information Architecture
- 19. Designing for Cross-Channel group project breakdown assignment 1 – 100 pts assignment 2 – 100 pts assignment 3 – 100 pts assignment 4 – 100 pts presentation – 500 pts 4/10/2013 participation – 100 pts you grading each other There will be an assignment for this on CTOOLs next Wednesday AFTER class. Don’t forget this LAST assignment! OMG! 19 SI658 Information Architecture
- 20. Designing for Cross-Channel The Group Presentation presentation order selected by RANDOM assignment description up on ctools based on the assignments you’ve already done (nothing new) 20-25 minutes – have slides more than 1 person should do the talking Remember to be awesome and have fun 4/10/2013 20 SI658 Information Architecture
- 21. Designing for Cross-Channel career panel after group time 5 local UX professionals 4/10/2013 design agency | in-house | contracting | consulting e-commerce focus | academic focus | big AUTO If it gets quiet I will call on people to ask questions—I know you have some because I made you think of some in an ASSIGNMENT. This is a gift. These people have no reason to not be totally real with you. Get the dirt, yo. 21 SI658 Information Architecture
- 22. Designing for Cross-Channel career panel after group time 5 local UX professionals 4/10/2013 design agency | in-house | contracting | consulting e-commerce focus | academic focus | big AUTO If it gets quiet I will call on people to ask questions—I know you have some because I made you think of some in an ASSIGNMENT. This is a gift. These people have no reason to not be totally real with you. Get the dirt, yo. 22 SI658 Information Architecture
- 23. Designing for Cross-Channel TIPS & Requirements for Panel TIME be loud when you ask questions mandatory: cheer for them when they come in like they are sports stars mandatory: give them a standing ovation when we wrap at the end networking opportunity, yo! 4/10/2013 23 SI658 Information Architecture
- 24. Presentation Time the part where you teach 4/10/2013 24 SI658 Information Architecture
- 25. 4/10/2013 Project Time the part where you collaborate and teach each other 25 SI658 Information Architecture
- 26. Designing for Cross-Channel Get in your groups 4/10/2013 26 SI658 Information Architecture
- 27. PANEL TIME Can’t touch these local IA ROCKSTARS! 4/10/2013 27 SI658 Information Architecture
- 28. 4/10/2013 THANK YOU to our wonderful local UX experts for taking time to be here today. THEY ROCK! 28 SI658 Information Architecture
Notas del editor
- “That’s a Wrap” sculpture by Jacques Vesery.
- “That’s a Wrap” sculpture by Jacques Vesery.