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MART Comprehensive Rural Marketing Solutions
Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Services RESEARCH STRATEGY PILOTING SCALE UP TRAINING Qualitative & Quantitative Develop marketing strategies on product development,  last mile distribution, below the line communication Apply Strategy in Contained Geography to test relevance  and effectiveness Scale up Strategy based on learning from pilot  &  Handhold client for scale up implementation Rural Sensitization
Capability in Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MART’s  Implementation Capability Developing a Concept     Pilot    Developing Model    Scale Up Rasoi Ghar HPCL
HP Gas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost Cap Cost Quali/Quanti Research Strategy Company objective ,[object Object],[object Object]
HP Gas
HP Gas Scale Up A New  Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pilot Inputs This model won the RMAAI Gold Medal and Special Jury Award, 2005 for best long term rural initiative in India
HP Gas
Developing a Biomass Stove Shell Foundation MART’s  Implementation Capability Developing a Product Concept     Prototype testing    Product Launch
Product Concept Shell Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company objective Quali Research
Shell Foundation
Shell Foundation Commercial- ization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prototype  Testing Inputs for  New Product Prototype  Development ,[object Object],[object Object]
Shell Foundation
LAST MILE DISTRIBUTION MART’s  Implementation Capability Developing a Concept     Pilot    Developing Model    Scale Up
PROJECT SHAKTI ,[object Object]
Hindustan Unilever ,[object Object],[object Object],[object Object],Home & Personal Care Personal Wash Fabric Wash Home Care Oral Care Skin Care Hair Care Deodorants & Talc's Color Cosmetics Foods Tea Coffee  Branded Staples Culinary Products Ice Creams Modern Foods ranges Project Shakti – Women's Empowerment
HUL Rural Coverage Strategy Accessibility Turnover / market Low High High Low Project Shakti – Women's Empowerment Combined IDC Indirect Coverage 5000+ pop villages Shakti 1000 – 2000 pop villages Streamline 2000 – 5000 pop villages
Coverage Process Star Seller Star Sellers take reach beyond motorable roads Rural  Distributor (RD) Star Seller Star Seller Project Shakti – Women's Empowerment
Concept ,[object Object],[object Object],Project Shakti – Women's Empowerment
Process Business concept explained to the group women Women get consent from family and husband Entrepreneurial women selected and appointed Women trained on prices,  discounts,  buying, selling,  brand communication etc Project Shakti – Women's Empowerment
Project Shakti ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shakti Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Low Cost distribution Model
Reaching The Last Mile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Model ,[object Object],[object Object],[object Object],[object Object]
The Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Model ,[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving Access to Health Services  MART’s  Implementation Capability Developing a Concept     Pilot    Developing Model    Scale Up
Project Arogya  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quali& Quanti Research Strategy Company  objective ,[object Object],[object Object]
Project Arogya Scale Up A new approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pilot Inputs The model has been nominated for the Innovative Marketing Model category in the Golden Peacock Awards 2008
Project Arogya
[object Object],MART’s  Implementation Capability Innovation in Communication Platform     Pilot    Scale Up
Rural Promotion :  Marico ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RURAL PROMOTION: TATA SHAKTI  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RURAL PROMOTION: TATA SHAKTI
Our Clients-Corporate ,[object Object]
Our Clients – Development  ,[object Object]

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MART Strategic implimentation team (Dellhi based Rural Marketing Research & Consulting Firm)

  • 1. MART Comprehensive Rural Marketing Solutions
  • 2.
  • 3. Our Services RESEARCH STRATEGY PILOTING SCALE UP TRAINING Qualitative & Quantitative Develop marketing strategies on product development, last mile distribution, below the line communication Apply Strategy in Contained Geography to test relevance and effectiveness Scale up Strategy based on learning from pilot & Handhold client for scale up implementation Rural Sensitization
  • 4.
  • 5. MART’s Implementation Capability Developing a Concept  Pilot  Developing Model  Scale Up Rasoi Ghar HPCL
  • 6.
  • 8.
  • 10. Developing a Biomass Stove Shell Foundation MART’s Implementation Capability Developing a Product Concept  Prototype testing  Product Launch
  • 11.
  • 13.
  • 15. LAST MILE DISTRIBUTION MART’s Implementation Capability Developing a Concept  Pilot  Developing Model  Scale Up
  • 16.
  • 17.
  • 18. HUL Rural Coverage Strategy Accessibility Turnover / market Low High High Low Project Shakti – Women's Empowerment Combined IDC Indirect Coverage 5000+ pop villages Shakti 1000 – 2000 pop villages Streamline 2000 – 5000 pop villages
  • 19. Coverage Process Star Seller Star Sellers take reach beyond motorable roads Rural Distributor (RD) Star Seller Star Seller Project Shakti – Women's Empowerment
  • 20.
  • 21. Process Business concept explained to the group women Women get consent from family and husband Entrepreneurial women selected and appointed Women trained on prices, discounts, buying, selling, brand communication etc Project Shakti – Women's Empowerment
  • 22.
  • 23.
  • 24. Developing Low Cost distribution Model
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Improving Access to Health Services MART’s Implementation Capability Developing a Concept  Pilot  Developing Model  Scale Up
  • 31.
  • 32.
  • 34.
  • 35.
  • 36.
  • 38.
  • 39.