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Driving	Smarter	Mergers	&	Acquisitions	
FEBRUARY	3,	2017
© 2017 Hart Marx Advisors | 2
Presenters	
Devin	Hart 	 	 	 	Tom	Marx	
Managing	Partner	 	 	Partner
PART	1:	THE	MARKETPLACE	
What	has	changed	in	a-ermarket	Mergers	
and	Acquisi5ons	since	early	2016?
© 2017 Hart Marx Advisors | 4
Larger	companies	acquire	smaller	companies	using	affordable	capital	
to	spur	inorganic	growth	
•  	 Economies	of	Scale		
–  Goods/services	purchased	rela5vely	more	efficiently	and	at	lower	cost		
–  Success	aHracts	addi5onal	investment		
	
•  Consolidators	Will	Con?nue	to	Acquire	for	These	Main	Reasons	
–  Furthers	their	compe55ve	advantage	
–  More	transac5ons		=		beHer	processes		=		lessens	cost	of	acquisi5on	
	
Consolida5on	will	con5nue	because	it	is	a	virtuous	cycle	
Aftermarket	Consolidation	
Source:	Brad	Mewes,	Sep	2015
© 2017 Hart Marx Advisors | 5
AEermarket	now	at	high	level	of	
consolida?on	and	this	results	in	a	changing	
compe??ve	landscape	
	
•  Creates	opportunity	and	risk	for		
your	business	
Aftermarket	Consolidation
© 2017 Hart Marx Advisors | 6
What	was	driving	the	strong		
M&A	activity	levels?	
•  Supply	vs.	Demand	
•  Revenue	strong	across	value	chain		
•  Smaller	M&A	transac5ons	had	become	more	aHrac5ve	
•  Growth	cycle	was	4th	largest	expansion	ever
© 2017 Hart Marx Advisors | 7
Supply	Side			
•  Number	of	jobber,	service,	
repair,	and	maintenance	
facili5es	across	the	US	have	
been	in	decline	
	
	 	 	 	 	 	 		
Aftermarket	Supply	&	Demand	
Demand	Side	
•  Shi-	in	favor	of	DIFM	segment	
•  Industry	financials	were	
improving	
•  Inexpensive	cost	of	capital
© 2017 Hart Marx Advisors | 8
Market	Dynamics	
Number	of	Vehicles		
in	Opera?on	
Average	Age	of		
Vehicles	Driven	
Miles	Driven		
Per	Vehicle	
Overall	State	
of	the	Economy	
Macro	Factors
© 2017 Hart Marx Advisors | 9
2015	
Sales	price	mul?ples	-	mid/large	cap	
Source:	Capital	IQ
© 2017 Hart Marx Advisors | 10
2016	
Sales	price	mul?ples	-	mid/large	cap
© 2017 Hart Marx Advisors | 11
What	multiples	are	we	seeing	for		
Micro/Small	Cap?	
Mul?ples	depend	on	many	factors:	
•  Financial	vs	Strategic	buyers	
•  Company	Performance	and	Trends	
•  AHributes	Unique	to	the	Business	
Wholesale/Retail	Distribu?on	
Was	5	to	9X	,	now	4	to	8X		
	
Suppliers/Manufacturers		
Was	4	to	7X	,	now	4	to	6X
© 2017 Hart Marx Advisors | 12
Small/Micro	Cap	
Items	to	think	about	when	looking	at	valua?on	mul?ples:	
•  Don’t	get	fooled	by	the	higher	mul5ples	paid	by	large	consolidators	of	
mul5-loca5on	companies		
–  It	takes	as	much	(some5mes	more)	effort	to	close	a	small	deal,	hence	they	are	
much	less	aHrac5ve				
•  Delays	happen	because	small	deals	get	put	off	or	placed	at	the	back	of	the	line	
•  Lack	of	knowledge	of	the	seller	makes	small	deals	more	challenging	to	a	buyer	
•  Smaller	deals	are	o-en	“behind	the	scenes”	and	details	are	rarely	known	outside	of	
the	buyer	and	seller
© 2017 Hart Marx Advisors | 13
Aftermarket	
	Looking	ahead:		
	
	DO	YOU	WANT	TO	TAKE	ADVANTAGE	OF	THIS		
‘BRAVE	NEW	WORLD?’	
	
DO	YOU	WANT	TO	REMAIN	IN	BUSINESS	ONCE	YOU	
UNDERSTAND	WHERE	THE	AFTERMARKET	IS	HEADING?
© 2017 Hart Marx Advisors | 14
What’s	Hot	Now?	
“While	automo5ve	M&A	ac5vity	is	off	
to	a	slow	start	in	2016,	we	believe	
disrup5ve	trends	will	con5nue	to	drive	
M&A	headlines.	The	increased	pace	of	
investment	around	the	Smart	Car,	
electric	and	autonomous	vehicles,	and	
ride	sharing	will	drive	deal	ac5vity	in	
the	next	12	to	24	months.”	
	
–Jeff	Zaleski,	US	Automo5ve	Deals	Leader
PART	2:	CAWA	MEMBERS	
Understanding	Your	Company’s	Unique	
Proposi5on	and	How	That	Will	Change
© 2017 Hart Marx Advisors | 16
What	type	of	buyers	are	most	active?
© 2017 Hart Marx Advisors | 17
What	are	the	main	differences	between	strategic,	
Kinancial	&	hybrid	buyers?	
•  Why	is	it	important	to	know	the	key	differences?	
•  What	are	their	objec5ves	and	how	do	they	evaluate	an	acquisi5on?	
•  What	is	their	“end	game”	with	respect	to	their	shareholders?	
•  What	are	their	investment	horizons?	
•  What	is	a	“plamorm”	acquisi5on	versus	a	“stand-alone	or	one-off?”
© 2017 Hart Marx Advisors | 18
Strategic	
•  Opera5ng		companies	
•  O-en	compe5tors,	suppliers,	or	customers		
•  Looking	to	build	“long	term”	shareholder	value	
•  Looking	to	capitalize	on	synergies:	
–  Cost	
–  Revenue	
–  Financial
© 2017 Hart Marx Advisors | 19
Financial	
•  PE	firms,	venture	capital	firms,	hedge	funds,	family	investment	
offices,	and	ultra	high	net	worth	individuals	
–  Buyers	have	deep	pockets	and	must	expand	faster	than	
economy	to	sa5sfy	Return	on	Investment	(ROI)	demands	from	
their	equity	partners	
–  ALL	about	return	on	investment	
•  Looking	to	iden5fy	companies	with	aHrac5ve	growth	opportuni5es	
•  Looking	for	companies	with:	
–  Compe55ve	advantage	
–  Rela5vely	short	(avg.	3-5	year)	return	on	capital	invested	
•  Strong	management	team	in	place	(not	operators)
© 2017 Hart Marx Advisors | 20
Hybrid	
•  Achieves	the	goals	of	Financial	&	Strategic	Buyers	
•  O-en	a	bolt-on	to	an	owned	plamorm	company	
•  Incrementally	increases	revenue	and	value	of	
combined	en5ty	
•  May	jus5fy	an	increased	valua5on	of	the	acquisi5on	
candidate,	especially	if	strategic	products	and/or	
customers	are	acquired
© 2017 Hart Marx Advisors | 21
What’s	the	difference	between	a	“Platform”	acquisition	
and	a	“Bolt-On?”	
Plaaorm	
Common	when	a	company	enters	a	new	region	or	market:	
•  Exis5ng	business	with	sizeable	base	of	opera5ons	
•  Usually	“market	leaders”	or	at	least	considered	a	“top	player”		
•  Does	not	need	to	be	largest,	but	exerts	influence	in	opera5ng	area	
•  Experienced	management	with	solid	opera5ng	procedures	
	
Likely	result:	Can	command	a	higher	price	at	sale
© 2017 Hart Marx Advisors | 22
What’s	the	difference	between	a	“platform”	acquisition		
and	“Bolt-on?”	
Bolt-On	
Typically	medium	to	smaller	“me-too”	companies	
•  May	have	aHrac5ve	customer	base	for	acquirer		
•  Management/ownership	may	be	looking	to	cash	out	
•  May	lack	formal	opera5ng	procedures	and	may	not	have	the	ability	to	
grow	much	beyond	current	size		
	
Likely	result:	Value	will	o-en	come	from	synergies	formed		
with	the	plamorm	post	acquisi5on
© 2017 Hart Marx Advisors | 23
What	are	the	characteristics	of	a		
“Stand-Alone	or	One-off”	acquisition?	
•  O-en	smaller	than	a	plamorm	and	larger	than	a	bolt-on	
•  Operates	on	its	own	merits	
•  May	fulfill	needed	diversifica5on	of	the	owner	or	fulfill	some	
strategic	need	or	financial/market	balance	for	the	pormolio	
•  May	sell	products	or	services	to	another	member	of	the	pormolio,	
enhancing	the	margins	or	profits	of	the	other	member
© 2017 Hart Marx Advisors | 24
What	do	acquirers	really	care	about?	
•  Leadership	and	succession	(a-er	YOU)		
•  12-15%	profit	and	15-18%	adjusted	EBITDA	
•  3-6%	annual	growth	over	past	3-5	years	
•  Facili5es	and	opera5ons	(maybe)	
•  Cash	flow	to	pay	for	the	deal	(YOU	are	paying	for	the	deal!)	
	
…acquirers	do	not	care	about	non-aligned	inventory,	machine-shop	
capability/equipment,	and	IT	that	doesn’t	adapt	to	their	plamorm
© 2017 Hart Marx Advisors | 25
What	does	the	future	hold?	
•  The	industry	will	see	more	innova5on	in	the	next	10	years	than	it	
has	for	the	past	50	
•  By	2030,	consumers	may	not	be	choosing	which	car	to	buy,	but	
whether	to	buy	at	all	
–  Shared	or	fleet	ownership	will	be	the	norm	
•  Cars	of	the	future	will	be	internet	connected	and	most	baHery	
operated	
•  Self-driving	cars	will	become	the	norm	
•  Focus	on	customers	will	shi-	away	from	individual	car	owners		
to	fleets
© 2017 Hart Marx Advisors | 26
So	what	are	the	right	moves	for	your	business?	
Are	you	going	to	be	ready	to	make	the	huge	changes	your	business	will	require	
in	the	future?	
•  Investment	in	technology?	
•  Learning	new	ways	of	doing	business	in	a	digital	world?	
•  Training	millennials	that	may	have	limited	auto	experience?	
•  Declining	number	of	repair	shops;	and	selling	to	larger	and	more	successful	shops?	
•  Compe5ng	against	the	aggressive	new	OE	dealer	programs?	
•  Compe5ng	against	the	new	LCC	Amazon	direct	model?	
•  Changing	customer	base	to	fleets	and	shared	maintenance	management	
companies?
© 2017 Hart Marx Advisors | 27
So	what	are	the	right	moves	for	your	business?	
If	you	ARE	excited	–	then	grow	organically	and	inorganically	
If	you	are	NOT	excited	–	then	build	a	succession	plan		
or	sell	the	business
© 2017 Hart Marx Advisors | 28
The	M&A	Journey...	
...Is	a	process	
© 2017 Hart Marx Advisors | 28
© 2017 Hart Marx Advisors | 29
Buy-Side	
Establish		
Acquisi?on	Criteria	1	
Leverage		
Networks	2	
Iden?fy	&	Qualify	
Prospects	3	
Review	&	Approve	
Candidates	
	
4	
LOI	&		
Due	Diligence	5	
6	Close		
Transac?on	
Process
© 2017 Hart Marx Advisors | 30
Sell-Side	
Valua?on/	
Due	Diligence	1	
Offering		
Package	2	
Iden?fy	&	Qualify	
Prospects	3	
Facilitate		
LOI	4	
Site	Visits	&		
Due	Diligence	5	
Sale	Agreement	
&	Close		
	
6	
Process
© 2017 Hart Marx Advisors | 31
Aftermarket	Experts	
Mergers	&	Acquisi?ons	Specialists	
A-ermarket,	Tier	1	and	Tier	2	
AUTOMOTIVE	
PERFORMANCE	
SPECIALTY	PRODUCTS	
MOTORSPORTS	 COMMERCIAL	VEHICLES	
&	HEAVY	DUTY
© 2017 Hart Marx Advisors | 32
Our	Professional	Network	
BUSINESS	CONSULTING	 RESEARCH	 DEAL	ANALYSIS	
ACCOUNTING	 LEGAL	 SUCCESSION	PLANNING	
INTEGRATION	PLANNING	 MARKETING	 EXECUTIVE	RECRUITING
Driving	Smarter	Mergers	&	Acquisitions	
hartmarxadvisors.com	
2175	Francisco	Blvd.	East,	Suite	F	
San	Rafael,	CA	94901

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HMA CAWA Presentation 2017

  • 2. © 2017 Hart Marx Advisors | 2 Presenters Devin Hart Tom Marx Managing Partner Partner
  • 4. © 2017 Hart Marx Advisors | 4 Larger companies acquire smaller companies using affordable capital to spur inorganic growth •  Economies of Scale –  Goods/services purchased rela5vely more efficiently and at lower cost –  Success aHracts addi5onal investment •  Consolidators Will Con?nue to Acquire for These Main Reasons –  Furthers their compe55ve advantage –  More transac5ons = beHer processes = lessens cost of acquisi5on Consolida5on will con5nue because it is a virtuous cycle Aftermarket Consolidation Source: Brad Mewes, Sep 2015
  • 5. © 2017 Hart Marx Advisors | 5 AEermarket now at high level of consolida?on and this results in a changing compe??ve landscape •  Creates opportunity and risk for your business Aftermarket Consolidation
  • 6. © 2017 Hart Marx Advisors | 6 What was driving the strong M&A activity levels? •  Supply vs. Demand •  Revenue strong across value chain •  Smaller M&A transac5ons had become more aHrac5ve •  Growth cycle was 4th largest expansion ever
  • 7. © 2017 Hart Marx Advisors | 7 Supply Side •  Number of jobber, service, repair, and maintenance facili5es across the US have been in decline Aftermarket Supply & Demand Demand Side •  Shi- in favor of DIFM segment •  Industry financials were improving •  Inexpensive cost of capital
  • 8. © 2017 Hart Marx Advisors | 8 Market Dynamics Number of Vehicles in Opera?on Average Age of Vehicles Driven Miles Driven Per Vehicle Overall State of the Economy Macro Factors
  • 9. © 2017 Hart Marx Advisors | 9 2015 Sales price mul?ples - mid/large cap Source: Capital IQ
  • 10. © 2017 Hart Marx Advisors | 10 2016 Sales price mul?ples - mid/large cap
  • 11. © 2017 Hart Marx Advisors | 11 What multiples are we seeing for Micro/Small Cap? Mul?ples depend on many factors: •  Financial vs Strategic buyers •  Company Performance and Trends •  AHributes Unique to the Business Wholesale/Retail Distribu?on Was 5 to 9X , now 4 to 8X Suppliers/Manufacturers Was 4 to 7X , now 4 to 6X
  • 12. © 2017 Hart Marx Advisors | 12 Small/Micro Cap Items to think about when looking at valua?on mul?ples: •  Don’t get fooled by the higher mul5ples paid by large consolidators of mul5-loca5on companies –  It takes as much (some5mes more) effort to close a small deal, hence they are much less aHrac5ve •  Delays happen because small deals get put off or placed at the back of the line •  Lack of knowledge of the seller makes small deals more challenging to a buyer •  Smaller deals are o-en “behind the scenes” and details are rarely known outside of the buyer and seller
  • 13. © 2017 Hart Marx Advisors | 13 Aftermarket Looking ahead: DO YOU WANT TO TAKE ADVANTAGE OF THIS ‘BRAVE NEW WORLD?’ DO YOU WANT TO REMAIN IN BUSINESS ONCE YOU UNDERSTAND WHERE THE AFTERMARKET IS HEADING?
  • 14. © 2017 Hart Marx Advisors | 14 What’s Hot Now? “While automo5ve M&A ac5vity is off to a slow start in 2016, we believe disrup5ve trends will con5nue to drive M&A headlines. The increased pace of investment around the Smart Car, electric and autonomous vehicles, and ride sharing will drive deal ac5vity in the next 12 to 24 months.” –Jeff Zaleski, US Automo5ve Deals Leader
  • 16. © 2017 Hart Marx Advisors | 16 What type of buyers are most active?
  • 17. © 2017 Hart Marx Advisors | 17 What are the main differences between strategic, Kinancial & hybrid buyers? •  Why is it important to know the key differences? •  What are their objec5ves and how do they evaluate an acquisi5on? •  What is their “end game” with respect to their shareholders? •  What are their investment horizons? •  What is a “plamorm” acquisi5on versus a “stand-alone or one-off?”
  • 18. © 2017 Hart Marx Advisors | 18 Strategic •  Opera5ng companies •  O-en compe5tors, suppliers, or customers •  Looking to build “long term” shareholder value •  Looking to capitalize on synergies: –  Cost –  Revenue –  Financial
  • 19. © 2017 Hart Marx Advisors | 19 Financial •  PE firms, venture capital firms, hedge funds, family investment offices, and ultra high net worth individuals –  Buyers have deep pockets and must expand faster than economy to sa5sfy Return on Investment (ROI) demands from their equity partners –  ALL about return on investment •  Looking to iden5fy companies with aHrac5ve growth opportuni5es •  Looking for companies with: –  Compe55ve advantage –  Rela5vely short (avg. 3-5 year) return on capital invested •  Strong management team in place (not operators)
  • 20. © 2017 Hart Marx Advisors | 20 Hybrid •  Achieves the goals of Financial & Strategic Buyers •  O-en a bolt-on to an owned plamorm company •  Incrementally increases revenue and value of combined en5ty •  May jus5fy an increased valua5on of the acquisi5on candidate, especially if strategic products and/or customers are acquired
  • 21. © 2017 Hart Marx Advisors | 21 What’s the difference between a “Platform” acquisition and a “Bolt-On?” Plaaorm Common when a company enters a new region or market: •  Exis5ng business with sizeable base of opera5ons •  Usually “market leaders” or at least considered a “top player” •  Does not need to be largest, but exerts influence in opera5ng area •  Experienced management with solid opera5ng procedures Likely result: Can command a higher price at sale
  • 22. © 2017 Hart Marx Advisors | 22 What’s the difference between a “platform” acquisition and “Bolt-on?” Bolt-On Typically medium to smaller “me-too” companies •  May have aHrac5ve customer base for acquirer •  Management/ownership may be looking to cash out •  May lack formal opera5ng procedures and may not have the ability to grow much beyond current size Likely result: Value will o-en come from synergies formed with the plamorm post acquisi5on
  • 23. © 2017 Hart Marx Advisors | 23 What are the characteristics of a “Stand-Alone or One-off” acquisition? •  O-en smaller than a plamorm and larger than a bolt-on •  Operates on its own merits •  May fulfill needed diversifica5on of the owner or fulfill some strategic need or financial/market balance for the pormolio •  May sell products or services to another member of the pormolio, enhancing the margins or profits of the other member
  • 24. © 2017 Hart Marx Advisors | 24 What do acquirers really care about? •  Leadership and succession (a-er YOU) •  12-15% profit and 15-18% adjusted EBITDA •  3-6% annual growth over past 3-5 years •  Facili5es and opera5ons (maybe) •  Cash flow to pay for the deal (YOU are paying for the deal!) …acquirers do not care about non-aligned inventory, machine-shop capability/equipment, and IT that doesn’t adapt to their plamorm
  • 25. © 2017 Hart Marx Advisors | 25 What does the future hold? •  The industry will see more innova5on in the next 10 years than it has for the past 50 •  By 2030, consumers may not be choosing which car to buy, but whether to buy at all –  Shared or fleet ownership will be the norm •  Cars of the future will be internet connected and most baHery operated •  Self-driving cars will become the norm •  Focus on customers will shi- away from individual car owners to fleets
  • 26. © 2017 Hart Marx Advisors | 26 So what are the right moves for your business? Are you going to be ready to make the huge changes your business will require in the future? •  Investment in technology? •  Learning new ways of doing business in a digital world? •  Training millennials that may have limited auto experience? •  Declining number of repair shops; and selling to larger and more successful shops? •  Compe5ng against the aggressive new OE dealer programs? •  Compe5ng against the new LCC Amazon direct model? •  Changing customer base to fleets and shared maintenance management companies?
  • 27. © 2017 Hart Marx Advisors | 27 So what are the right moves for your business? If you ARE excited – then grow organically and inorganically If you are NOT excited – then build a succession plan or sell the business
  • 28. © 2017 Hart Marx Advisors | 28 The M&A Journey... ...Is a process © 2017 Hart Marx Advisors | 28
  • 29. © 2017 Hart Marx Advisors | 29 Buy-Side Establish Acquisi?on Criteria 1 Leverage Networks 2 Iden?fy & Qualify Prospects 3 Review & Approve Candidates 4 LOI & Due Diligence 5 6 Close Transac?on Process
  • 30. © 2017 Hart Marx Advisors | 30 Sell-Side Valua?on/ Due Diligence 1 Offering Package 2 Iden?fy & Qualify Prospects 3 Facilitate LOI 4 Site Visits & Due Diligence 5 Sale Agreement & Close 6 Process
  • 31. © 2017 Hart Marx Advisors | 31 Aftermarket Experts Mergers & Acquisi?ons Specialists A-ermarket, Tier 1 and Tier 2 AUTOMOTIVE PERFORMANCE SPECIALTY PRODUCTS MOTORSPORTS COMMERCIAL VEHICLES & HEAVY DUTY
  • 32. © 2017 Hart Marx Advisors | 32 Our Professional Network BUSINESS CONSULTING RESEARCH DEAL ANALYSIS ACCOUNTING LEGAL SUCCESSION PLANNING INTEGRATION PLANNING MARKETING EXECUTIVE RECRUITING