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Presents	
  
•  About Brilliant Mobile Solutions
•  Why is free Wi-Fi important?
•  What is Brilliant WIFI™?
•  How does it work ?
•  What are the benefits for
your business?
•  Packages
Another Brilliant Idea, Inc is a full-service, certified Woman-owned,
local marketing agency specializing in innovative and engaging
communication programs, promotions and campaigns.
We market our brand:

And offer:
 Brilliant Mobile Text Campaigns
 Brilliant Mobile Websites
 Brilliant Mobile Apps
 Brilliant WIFI
 Mobile Strategy, Promotion, Management
DOES THIS LOOK FAMILIAR?
TITLE	
  
•  TEXT
TITLE	
  
•  TEXT
TITLE	
  
•  TEXT
TITLE	
  
•  TEXT
WIFI STATS
•  Over 35% of mobile users take advantage of a public
hotspot at least weekly, with 12 percent doing so
more than once per week. (Cisco, May 2012)
•  75% of smartphone owners use WiFi on their devices
(Analysis Mason, 2013)

•  It’s here: All 840 Macy’s and Bloomingdale stores
provide WiFi access for mobile (Internet Retailer, 2012)
Why is free Wi-Fi important?

79%	
  

64%	
  

63%	
  

INFLUENCES	
  DECISIONS	
  

CONSUMERS	
  WANT	
  IT	
  

EVERYONE	
  USES	
  Wi-­‐Fi	
  

79%	
  of	
  mobile	
  	
  consumers	
  are	
  
influenced	
  by	
  the	
  availability	
  
of	
  in-­‐store	
  Wi-­‐Fi	
  	
  when	
  
deciding	
  where	
  to	
  shop	
  .	
  

64%	
  of	
  respondents	
  make	
  a	
  
restaurant	
  choice	
  based	
  on	
  
availability	
  of	
  Wi-­‐Fi	
  services.	
  

63%	
  of	
  US	
  adults	
  use	
  the	
  
Internet	
  wirelessly	
  on	
  a	
  
smartphone,	
  tablet,	
  laptop	
  
or	
  ereader.	
  
Why is free Wi-Fi important?

86%	
  

75%	
  

77%	
  

TABLETS	
  ARE	
  HUGE	
  

Wi-­‐Fi	
  IS	
  EVERYWHERE	
  

Wi-­‐Fi	
  IS	
  FOR	
  EVERYONE	
  

86%	
  of	
  all	
  tablets	
  require	
  a	
  
Wi-­‐Fi	
  connecLon	
  to	
  	
  
access	
  the	
  internet.	
  

75%	
  of	
  smartphone	
  owners	
  
use	
  Wi-­‐Fi	
  on	
  their	
  devices.	
  

Even	
  the	
  “least”	
  interested	
  
shoppers,	
  age	
  45+,	
  are	
  over	
  
77%	
  influenced	
  by	
  in-­‐store	
  	
  
Wi-­‐Fi	
  availability	
  
WHAT WOULD YOU DO FOR FREE WI-FI?
WHY USE WIFI AT EVENTS?
EVERYONE WANTS FREE WI-FI
A new survey by Hotels.com has revealed 38 percent of travellers said free
Wi-Fi was a MUST while only 25 percent said breakfast was essential.

“Many guests never
travel without their
tablets, smartphones
and laptops.”
- Taylor L. Cole, Director of PR, Hotels.com
WI-FI MAKES A DIFFERENCE

At	
  least	
  44%	
  of	
  all	
  age	
  groups	
  say	
  that	
  the	
  availability	
  	
  
of	
  in-­‐store	
  Wi-­‐Fi	
  influences	
  where	
  they	
  shop.
LEVERAGE WI-FI FOR MARKETING

74% of respondents would be happy for a retailer to send a text or email with
promotions while they’re using in-store Wi-Fi (OnDeviceResearch survey, 2012)
WI-FI & SPORTING EVENTS
•  56% of respondents indicated they would rather
use Wi-Fi compared to 15% who preferred to
use their cellular network;
•  62% of respondents check to see if there is a
free Wi-Fi hotspot connection while on their
smartphone when out of the house or office
Turn your FREE WI-FI into a
Lead-Generating Machine!
Allow	
  your	
  customers	
  to	
  connect	
  with	
  Facebook,	
  
TwiRer,	
  Google	
  or	
  LinkedIn	
  in	
  exchange	
  for	
  free	
  
Wi-­‐Fi	
  access.	
  
What is Brilliant WIFI™?
Brilliant	
  WIFI™	
  is	
  the	
  easiest	
  and	
  safest	
  way	
  to	
  share	
  your	
  	
  
Wi-­‐Fi	
  network	
  with	
  on-­‐site	
  customers.	
  
Customers	
  go	
  on	
  their	
  phones	
  to	
  check	
  email	
  or	
  social	
  
networks	
  and	
  join	
  to	
  your	
  hotspot.	
  
What is Brilliant WIFI™ Marketing?
Grow	
  your	
  email	
  lists,	
  
Facebook	
  fans,	
  instantly	
  
increase	
  customer	
  loyalty	
  
and	
  capture	
  social	
  data	
  for	
  
intelligent	
  ad	
  retargeLng,	
  
contests	
  and	
  more.	
  
WHO USES IT?
Brilliant WIFI™ is the perfect solution for any
business looking to offer a secure Internet service
to its customers in a user-friendly manner, while
collecting valuable marketing data for future
promotional retargeting campaigns.
Types of businesses that offer Free WIFI:
Restaurants

Conferences

Hospitality

+

Health Care

Movie Theatres

Schools

Media Outlets

Casinos

Hotels

Airports

Municipalities

Beach Clubs

Public Areas

Retail Stores

Banks

Museums
How does it work?
WHAT IS A Brilliant WIFI™ HOTSPOT?

FREE	
  
How does it work?
Works with any network setup
The	
  Brilliant	
  WIFI™	
  router	
  uses	
  a	
  proprietary	
  hotspot	
  
management	
  system	
  that	
  makes	
  it	
  easy	
  to	
  quickly	
  add	
  
new	
  Wi-­‐Fi	
  devices	
  to	
  the	
  portal,	
  and	
  seamlessly	
  
integrates	
  into	
  exisLng	
  networks	
  
Works on all devices
CONNECT WITH A
SOCIAL NETWORK
OR EMAIL ADDRESS
What are the benefits for my business?
ENGAGE YOUR CUSTOMERS
Publish	
  your	
  own	
  adverLsing	
  banners,	
  
promoLng	
  your	
  locaLon,	
  offers,	
  upcoming	
  
events	
  and	
  co-­‐partner	
  brand	
  markeLng.	
  	
  
It’s	
  your	
  Wi-­‐Fi	
  and	
  your	
  locaLon…why	
  
adverLse	
  for	
  others?	
  
Engage	
  your	
  customers	
  with	
  vouchers,	
  
offers,	
  promoLons,	
  loReries,	
  social	
  media,	
  
videos	
  and	
  more!	
  
What are the benefits for my business?
GROW	
  YOUR	
  CUSTOMER	
  DATABASE	
  
New	
  and	
  returning	
  visitors	
  will	
  be	
  
automaLcally	
  added	
  to	
  your	
  email	
  
markeLng	
  database	
  directly	
  from	
  
Facebook.	
  
Email	
  and	
  re-­‐market	
  to	
  your	
  	
  
visitors	
  and	
  maximize	
  your	
  email	
  
markeLng	
  and	
  retargeted	
  	
  
adverLsing	
  opportuniLes.	
  
What are the benefits for my business?
RETARGET	
  ADVERTISING	
  OPPORTUNITIES	
  
Email	
  and	
  re-­‐market	
  to	
  	
  
your	
  visitors	
  and	
  maximize	
  	
  
your	
  email	
  markeLng	
  and	
  	
  
retargeted	
  adverLsing	
  	
  
opportuniLes.	
  	
  Get	
  real	
  	
  
ROI	
  on	
  your	
  free	
  Wi-­‐Fi	
  
that	
  you	
  offer	
  to	
  your	
  	
  
Customers.	
  
What are the benefits for my business?
Security	
  and	
  Privacy	
  
We’re	
  the	
  only	
  Social	
  Hotspot	
  in	
  the	
  	
  
world	
  that	
  offers	
  256-­‐bit	
  SSL	
  encrypLon	
  	
  
meaning	
  your	
  Free	
  Wi-­‐Fi	
  network	
  is	
  	
  
secured	
  from	
  leaches,	
  hackers	
  and	
  	
  
potenLal	
  security	
  breaches.	
  
86%	
  

“86	
  %	
  of	
  consumers	
  age	
  	
  
21-­‐24	
  &	
  35-­‐44	
  are	
  highly	
  influenced	
  
by	
  the	
  availability	
  of	
  in-­‐store	
  Wi-­‐Fi”	
  

Source:	
  Jwire	
  
Features	
  

Lite	
  
Business	
  
Package Options

Professional	
  

Brilliant	
  WIFI	
  Router	
  Setup	
  

"

	
  

	
  

Social	
  Media	
  Integra[on	
  

"

"

"

Weekly	
  Repor[ng	
  

"

"

"

Monthly	
  Consul[ng	
  

X	
  

"

"

Sponsorship	
  Setup	
  

X	
  

X	
  

"

Social	
  Re-­‐targe[ng	
  

X	
  

X	
  

"

$999	
  

$1499	
  

$1999	
  

$80/mo	
  

$127/mo	
  

$197/mo	
  

Set-­‐up	
  Cost	
  
Monthly	
  Equipment	
  Lease	
  &	
  Service	
  
Thank You!

How can we create a solution for you?
Local Office: 951-898-3727

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Brilliant WIFI turns FREE WIFI into a Lead-Generating Machine!

  • 2. •  About Brilliant Mobile Solutions •  Why is free Wi-Fi important? •  What is Brilliant WIFI™? •  How does it work ? •  What are the benefits for your business? •  Packages
  • 3. Another Brilliant Idea, Inc is a full-service, certified Woman-owned, local marketing agency specializing in innovative and engaging communication programs, promotions and campaigns. We market our brand: And offer:  Brilliant Mobile Text Campaigns  Brilliant Mobile Websites  Brilliant Mobile Apps  Brilliant WIFI  Mobile Strategy, Promotion, Management
  • 4. DOES THIS LOOK FAMILIAR?
  • 9. WIFI STATS •  Over 35% of mobile users take advantage of a public hotspot at least weekly, with 12 percent doing so more than once per week. (Cisco, May 2012) •  75% of smartphone owners use WiFi on their devices (Analysis Mason, 2013) •  It’s here: All 840 Macy’s and Bloomingdale stores provide WiFi access for mobile (Internet Retailer, 2012)
  • 10. Why is free Wi-Fi important? 79%   64%   63%   INFLUENCES  DECISIONS   CONSUMERS  WANT  IT   EVERYONE  USES  Wi-­‐Fi   79%  of  mobile    consumers  are   influenced  by  the  availability   of  in-­‐store  Wi-­‐Fi    when   deciding  where  to  shop  .   64%  of  respondents  make  a   restaurant  choice  based  on   availability  of  Wi-­‐Fi  services.   63%  of  US  adults  use  the   Internet  wirelessly  on  a   smartphone,  tablet,  laptop   or  ereader.  
  • 11. Why is free Wi-Fi important? 86%   75%   77%   TABLETS  ARE  HUGE   Wi-­‐Fi  IS  EVERYWHERE   Wi-­‐Fi  IS  FOR  EVERYONE   86%  of  all  tablets  require  a   Wi-­‐Fi  connecLon  to     access  the  internet.   75%  of  smartphone  owners   use  Wi-­‐Fi  on  their  devices.   Even  the  “least”  interested   shoppers,  age  45+,  are  over   77%  influenced  by  in-­‐store     Wi-­‐Fi  availability  
  • 12. WHAT WOULD YOU DO FOR FREE WI-FI?
  • 13. WHY USE WIFI AT EVENTS?
  • 14. EVERYONE WANTS FREE WI-FI A new survey by Hotels.com has revealed 38 percent of travellers said free Wi-Fi was a MUST while only 25 percent said breakfast was essential. “Many guests never travel without their tablets, smartphones and laptops.” - Taylor L. Cole, Director of PR, Hotels.com
  • 15. WI-FI MAKES A DIFFERENCE At  least  44%  of  all  age  groups  say  that  the  availability     of  in-­‐store  Wi-­‐Fi  influences  where  they  shop.
  • 16. LEVERAGE WI-FI FOR MARKETING 74% of respondents would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (OnDeviceResearch survey, 2012)
  • 17. WI-FI & SPORTING EVENTS •  56% of respondents indicated they would rather use Wi-Fi compared to 15% who preferred to use their cellular network; •  62% of respondents check to see if there is a free Wi-Fi hotspot connection while on their smartphone when out of the house or office
  • 18. Turn your FREE WI-FI into a Lead-Generating Machine! Allow  your  customers  to  connect  with  Facebook,   TwiRer,  Google  or  LinkedIn  in  exchange  for  free   Wi-­‐Fi  access.  
  • 19. What is Brilliant WIFI™? Brilliant  WIFI™  is  the  easiest  and  safest  way  to  share  your     Wi-­‐Fi  network  with  on-­‐site  customers.  
  • 20. Customers  go  on  their  phones  to  check  email  or  social   networks  and  join  to  your  hotspot.  
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  • 24. What is Brilliant WIFI™ Marketing? Grow  your  email  lists,   Facebook  fans,  instantly   increase  customer  loyalty   and  capture  social  data  for   intelligent  ad  retargeLng,   contests  and  more.  
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  • 26. WHO USES IT? Brilliant WIFI™ is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns. Types of businesses that offer Free WIFI: Restaurants Conferences Hospitality + Health Care Movie Theatres Schools Media Outlets Casinos Hotels Airports Municipalities Beach Clubs Public Areas Retail Stores Banks Museums
  • 27. How does it work?
  • 28. WHAT IS A Brilliant WIFI™ HOTSPOT? FREE  
  • 29. How does it work?
  • 30. Works with any network setup The  Brilliant  WIFI™  router  uses  a  proprietary  hotspot   management  system  that  makes  it  easy  to  quickly  add   new  Wi-­‐Fi  devices  to  the  portal,  and  seamlessly   integrates  into  exisLng  networks  
  • 31. Works on all devices
  • 32. CONNECT WITH A SOCIAL NETWORK OR EMAIL ADDRESS
  • 33. What are the benefits for my business? ENGAGE YOUR CUSTOMERS Publish  your  own  adverLsing  banners,   promoLng  your  locaLon,  offers,  upcoming   events  and  co-­‐partner  brand  markeLng.     It’s  your  Wi-­‐Fi  and  your  locaLon…why   adverLse  for  others?   Engage  your  customers  with  vouchers,   offers,  promoLons,  loReries,  social  media,   videos  and  more!  
  • 34. What are the benefits for my business? GROW  YOUR  CUSTOMER  DATABASE   New  and  returning  visitors  will  be   automaLcally  added  to  your  email   markeLng  database  directly  from   Facebook.   Email  and  re-­‐market  to  your     visitors  and  maximize  your  email   markeLng  and  retargeted     adverLsing  opportuniLes.  
  • 35. What are the benefits for my business? RETARGET  ADVERTISING  OPPORTUNITIES   Email  and  re-­‐market  to     your  visitors  and  maximize     your  email  markeLng  and     retargeted  adverLsing     opportuniLes.    Get  real     ROI  on  your  free  Wi-­‐Fi   that  you  offer  to  your     Customers.  
  • 36. What are the benefits for my business? Security  and  Privacy   We’re  the  only  Social  Hotspot  in  the     world  that  offers  256-­‐bit  SSL  encrypLon     meaning  your  Free  Wi-­‐Fi  network  is     secured  from  leaches,  hackers  and     potenLal  security  breaches.  
  • 37. 86%   “86  %  of  consumers  age     21-­‐24  &  35-­‐44  are  highly  influenced   by  the  availability  of  in-­‐store  Wi-­‐Fi”   Source:  Jwire  
  • 38. Features   Lite   Business   Package Options Professional   Brilliant  WIFI  Router  Setup   "       Social  Media  Integra[on   " " " Weekly  Repor[ng   " " " Monthly  Consul[ng   X   " " Sponsorship  Setup   X   X   " Social  Re-­‐targe[ng   X   X   " $999   $1499   $1999   $80/mo   $127/mo   $197/mo   Set-­‐up  Cost   Monthly  Equipment  Lease  &  Service  
  • 39. Thank You! How can we create a solution for you? Local Office: 951-898-3727