4. Are Hispanics different?
• General Market • Hispanics
– Me – Group
– Quality of life – Sacrifices for kids
– Equality – Hierarchy
– Control of destiny – Fatalism
– Innovation – Tradition
– Efficient – Personal
– Accomplishment – Enlightenment
– Assertive – Accommodating
Sources: Balboa, Berman, Bautista, Cheskin, Korzenny, Valdes
16. Recommendation #1: “Education
for Hispanics so they can learn
more about the options and
values of renewable energy,
especially solar PV. “
Authors
“The future of our American
lifestyle and society includes
Hispanics, and understanding how
Hispanics view energy and
sustainable practices may assist to
continue this research.”
Authors
18. Reach Hispanics with solar energy messages
California Hispanics prefer to watch TV and listen to radio more than non
Hispanics. Their second choice overall is web.
20. Contact
E-mail:
mmccabe@nu.edu; rcorona@nu.edu; rweaver@nu.edu
Solar Blog:
Http://www.sunmarketingsolar.blogspot.com
Facebook:
– Solar Power Hour
– Your Next Steps
– Solar Resale Value
Linkedin.com Group:
– California Solar Marketers (788 members)
Twitter: @solarmarketing
Cell: 858 488 2867 (McCabe)