Remixable media pitch document for a digital literacy project

1. Putting kids in
the picture.
productions 2010
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2. Here’s an idea:
Design an interactive experience to develop
digital literacy skills for (3-6 year olds) by
taking advantage of a familiar story universe
The experience will reference old- skool
personalised picture books by bringing them
into the digital age. Children are invited to
create an avatar by selecting from a library
of features, hairstyles, clothing options. This
avatar will then be inserted into existing
story line templates and special educational
storylines.
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3. Question: Viability?
Is there a viable
target market for
early childhood
online content?
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4. Question: Viability?
Is there a viable
target market for
early childhood
online content?
Answer: Yes!
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5. of Australian
children
79
use the
%
internet
[ source: Australian Bureau of Statistics]
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6. of these kids
use the
of Australian computer for
85
children educational
79 %
use the activities.
%
internet
[ source: Australian Bureau of Statistics,]
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7. of these kids
use the
of Australian computer for
85
children educational
79 %
use the activities.
%
internet
of these
69
kids play
online
games. %
[ source: Australian Bureau of Statistics]
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8. of these kids
use the
of Australian computer for
85
children educational
79 %
use the activities.
%
internet
of these of parents
69 80%
kids play who play
online
games. % video games,
play online
games
with their
children
[ source: Australian Bureau of Statistics, IGEA, Gfk]
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9. Fact: Video game industry has shown
growth with sales increasing 47 %
to $1.96 billion over 2008.
in 2008, games software sales
increased 57 from the previous year
%
Family games grew 137 and are now %
the number one gaming category
[ source: IGEA, Gfk]
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10. Question: How do online
interactive activities help
kids learn?
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11. Examples of interactive sites for Pre-schoolers
Club Penguin The Wiggles CBeebies
Disney Subscription site BBC Website
Avatar Creation Basic Avatar Watch TV shows
‘Igloo’ and Avatar Creation Listen to Radio
Customisation Song builder Digital Storybooks
Live Chat Puzzles Puzzles
Games Watch video Games
[ sourceS: www.clubpenguin.com. www.wiggletime.com, www.bbc.co.uk/cbeebies/]
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12. Fact: Digital media is shaping a new,
emergent literacy in the lives of millions
of young chilDren across the globe.
[ source: white paper, www.pearsonfoundation.
org/emergent literacy, March 01, 2010]
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13. Fact: Digital media is shaping a new,
emergent literacy in the lives of millions
of young chilDren across the globe.
[ source: white paper, www.pearsonfoundation.
org/emergent literacy, March 01, 2010]
Fact: Digital literacy education expands
the concept oF literacy (i.e, reading and
writing) to include all forms of media.
[ source: national association of media literacy education www.namle.net]
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14. Fact: Digital literacy education builds
and reinforces skills for learners of all
ages. like print literacy, those skills
necessitate integrateD, interactiVe, and
repeateD practice.
[ source: national association of media literacy education www.namle.net]
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15. Fact: Digital literacy education builds
and reinforces skills for learners of all
ages. like print literacy, those skills ne×
cessitate integrateD, interactiVe, and
repeateD practice.
[ source: national association of media literacy education www.namle.net]
Fact: Digital literacy education recognises
that media are a part oF culture and
function as agents of socialisation
[ source: national association of media literacy education www.namle.net]
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16. “We know that DIGITAL MEDIA
is changing the learning and
literacy of children worldwide,
but we’re just coming to
understand this impact and
how to BEST uSE contemporary
media to PERSonALISE LEARnInG
and develop essential literacy
skills”
[ source: Pearson Foundation president, Mark nieker, 2010]
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17. So....
now that we have a bunch of
Digital natiVes starting school,
it is crucial to consider how
educators are going to deal...
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18. So....
now that we have a bunch of
Digital natiVes starting school,
it is crucial to consider how
educators are going to deal...
why not use some existing familar
story universes and let kiDs put
themselVes in the picture?
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19. Meet Lewie.
lewie loves
playing wii.
lewie is learning
to reaD but likes
watching DVD's more.
lewie loves charlie
& lola. and he would
love to meet them...
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20. How can we make this happen?
By building an
appropriate
AVATAR who
will slot
nicely into
the existing
SToRY
unIVERSE
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21. How can we make this happen?
Like this one.
PERFECT to
slot into the
Charlie and
Lola Story
universe
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22. This is Charlie & Lola
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23. Lewie - meet Charlie...
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24. ...Lewie, meet Lola
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25. pretty cool, huh?
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26. How Lewie’s personalised
story might look on the
BBC site:
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27. How Lewie’s personalised
story might look on the
ABC kids
site:
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28. What do ya reckon, Lewie?
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29. productions 2010