Interactive Marketing & Social Media: So - what's in it for you and why should you bother? Free 19 page report to help you.

1. Interactive Marketing &Social MediaSo - What’s In It For You and Why Should You Bother? socialmedia@marycollin.co.uk Tel: 0845 004 1822 www.facebook.co.uk/marycollininteractivemarketer

2. Where are you right now? I don’t see the value I know I should use it but I don’t I dabble but don’t really know what I’m doing – and I’m not consistent I don’t know what to say, where to say it, when to say it . . . I don’t have time – I’ve got a business to run! All of these responses are potentially dangerous for you, your reputation and your business socialmedia@marycollin.co.uk

3. Top 10 Reasons for Interactive Marketing Social Media activity is the #1 online activity. It really is the next big thing. It’s all about communicating ‘with’ rather than just ‘to’ your target audience. It is used by over two-thirds of Internet users That’s a huge potential audience to be missing out on. Thousands are your potential customers are looking online. Time spent on social networking is growing at over 3 x the speed of other Internet use. It accounts for an increasing share of people’s time online – are you in there too or left behind? socialmedia@marycollin.co.uk

4. Top 10 Reasons for Interactive Marketing It’s the most influential source of help to people when they are making purchasing decisions.70% of people go online firstfor business information. It’s the ‘new’ way.Who will they find online?92% of people who ‘like’ a brand will recommend it. 33% say they buy once they have ‘liked’ you. socialmedia@marycollin.co.uk

5. Top 10 Reasons for Interactive Marketing Millions of people are making themselves heard by creating and sharing content on the social networks. Are you listening and talking?“Your competitors are already there . . Your customers have been there for a long time . . . If your business is not putting itself out there, it ought to be.” Business Week1bn pieces of content are shared each week on Facebook alone (web, links, news, stories, posts, notes and photos) socialmedia@marycollin.co.uk

6. Top 10 Reasons for Interactive Marketing The next 3 billion consumers will access the Internet via their mobile devices.We are now in an ‘anytime, any place, anywhere’ world.Information (good and bad!) is now shared instantly.Do you know what is being said ABOUT you?What is being said BY you?Are you part of the conversation? socialmedia@marycollin.co.uk

7. Top 10 Reasons for Interactive Marketing Facebook is now the web’s favourite ‘operating system’. With 550m+ users if it was a country it would be the 3rd largest in the world after China and India (and yes, bigger than the USA!)There is now more activity on Facebook than Google.Growth is still rapid and continuous. socialmedia@marycollin.co.uk

8. Top 10 Reasons for Interactive Marketing Twitter forecast 1bn users by 2012The short 140-character Tweet is fast and links the professional and the personal.71% of Tweets don’t generate a response6% of Tweets get RT’d – 92% of those within an hour23% of Tweets provoke a direct reply One-way marketing doesn’t work The old ways have been overtaken. Conversation  Campaign  socialmedia@marycollin.co.uk

9. Top 10 Reasons for Interactive Marketing ROI & ROHI (return on ‘human’ investment via relationship building)Your client/customer acquisition cost is significantly lower than old style advertising. Building relationship increases retentionSmall outlay can give you a long term, high ROIMany of the platforms themselves are free/inexpensiveYour real cost/investment is linked to:* Time* Expertise (in house –v- Outsourced Social Media Management?) socialmedia@marycollin.co.uk

10. What Can Social Media give You? 1 Build your profile – let your voice be heard Provide valuable feedback, allowing you to act on relevant and timely business intelligence – keeps you alert Increase your credibility Bring you referrals and recommendations Build relationships socialmedia@marycollin.co.uk

11. What Can Social Media give You? 2 Keep you ‘top of mind’ in your target audience Position you as an expert/specialist Monitor, build and manage your reputation Greater visibility and familiarity Greater consistency of marketing and communications – proactively AND reactively socialmedia@marycollin.co.uk

12. What Can Social Media give You? 3 Help you build trust Show/share your uniqueness Raise awareness and interest in you, your company, your products/services Attract more potential customers and customers to you – building your community and your “following” Increase your database and profitability socialmedia@marycollin.co.uk

13. What do people want from you online? 78% - offers, promotions, info and events 74% - regular posts on your products/services 72% - regular posts on your company 66% - to see photos of you and your business socialmedia@marycollin.co.uk

14. How Interactive Marketing Works For You Via a simple 4-step process: You find relevant people and connect with themAppropriately and across the relevant platforms Then you deliver quality content and communication and you do it consistently socialmedia@marycollin.co.uk

15. How Interactive Marketing Works For You You then collect/capture their data, building your ‘interactive database’How will you incentivise them to connect with you?Tips/Reports/How To/FAQs/other? You keep in touch – consistently Across the relevant platforms With them and their networks, virally . . . socialmedia@marycollin.co.uk

16. Where are you right now? What kind of interactive marketer are you? socialmedia@marycollin.co.uk

17. What are your Options? socialmedia@marycollin.co.uk

18. Your Next Step socialmedia@marycollin.co.uk

19. Sources: Mashable Peter Kerwood, Merlin Events – timetogetsocial Smart Brief on Social Media Mari Smith – the ‘Pied Piper’ of Facebook Nigel Botterill– Entrepreneurs Circle Brad Sugars - ActionCOACH Mary Collin + Twitter + Facebook +LinkedIN +YouTube socialmedia@marycollin.co.uk