Social Media for Advocacy Success Story: Iloilo Bloggers Community Social Media Influencers at Work: The Iloilo Bloggers Experience Prepared by Mary Jane Cabrera http://maryjanecabrera.com/

1. SUMMIT 2013
SOCIAL MEDIA INFLUENCERS
Community Social Media Influencers At Work:
The Iloilo Bloggers Experience

2. ILOILO BLOGGERS INC.
SEC Company Reg. No.: CN201027519
Email: contact@iloilobloggers.com
Website: http://www.iloilobloggers.com
Facebook Page:
https://www.facebook.com/iloilobloggers/
• United online and towards one goal, Ilonggo bloggers
founded the group Iloilo Bloggers Inc. in 2008.
• We are the main organization of bloggers in Iloilo aiming
to contribute to the development of Iloilo by utilizing the
power of its member’s blogs and uniting Ilonggos
everywhere.

3. • We took on measures for bloggers to be
recognized in Iloilo.
• In January 2010 the Iloilo Bloggers Inc.
became a Securities and Exchange
Commission (SEC) registered non-stock, non-
profit organization.

5. Visayas Blogging Summit
• We organized the first ever Visayas Blogging
Summit and the 2nd Philippine Blog Awards –
Visayas in 2010.
• First event of its kind to be hosted in Iloilo.
• Gathered more than 250 bloggers from all
over Visayas, invited guests from Luzon and
expert speakers from different fields.

6. • The goal of the VBS was to gather ideas and
explore the potential impact of blogging in
society, business and politics.
• The 2nd Philippine Blog Awards –
Visayas, on the other hand, recognized notable
Visayan-owned and Visayan-related blogs in
their respective niches.

7. Photos by Gerry Ruiz

8. Donation Drive for Cagayan de Oro and Iligan
Typhoon Sendong Victims
The Iloilo Bloggers helped by organizing a
donation drive. We sent some of the relief
goods to our blogger friends in CDO while
used clothing were given to a local TV
network’s foundation who also shipped them
to CDO and Iligan.

11. Iloilo Zombie Run
• Held last October 2012.
• We organized this event for 2 months
only.
• This was our second major event as an
organization next to VBS.

12. • The Iloilo Zombie Run is the FIRST
ZOMBIE RUN OUTSIDE Manila and the
THIRD in the whole PHILIPPINES.
• It was an obstacle course within a race.
Runners navigated through rough terrain
and obstacles while trying to escape
zombies and come out of the race alive.

13. • We organized the IZR to raise funds for
the org and a portion of the proceeds
was donated to the SPECIAL OLYMPICS
PHILIPPINES Iloilo Chapter.
• They went to represent our country in
the Special Olympics games in Macau
where they garnered a lot of medals.

14. Iloilo Zombie Run
Facebook Page
https://www.facebook.com/Il
oiloZombieRun/

16. Part of the proceeds
of the Iloilo zombie
Run went to our
beneficiaries – the
SPED Special
Olympics Athletes.

17. Media Coverage

21. How Did We Do It?
• In all our events we used social media to
help plan, promote, and build excitement.
• Our goal is to get as many people as possible
interested in our events, and social media is a
perfect compliment for spreading the word to
our core base of target attendees, sponsors,
and beyond.

22. • What we did is continually promote
through social media with frequent posts.
• We recommend at least an 80/20 ratio
for all your social media efforts, with 80
percent of your updates focused on
informational and non-sales posts, and
20 percent on straight sales and
promotion.

23. • Because if all you do is promote your event,
your “Likers” and followers will tune you out
and may stop following you all together.
• Build interest through scarcity. What we did
is we announced when there are only a limited
number of seats left (if that’s actually the
case). “Only 5 registrations forms remain. Get
yours now …”

24. • Fill last minute cancellations. Use social
media posts to let people know there are
a few last-minute registrations forms
available for those who still want to
attend but may have originally missed
out on them.

25. • Promote what attendees can expect.
Post short updates to give prospective
attendees a glimpse at what you have
planned for the event. It can go a long
way when it comes to generating buzz for
the event.
• Brand your event with an event
hashtag.

26. After the event ends, social media can help
extend the buzz and—if it’s a recurring event
like the Iloilo Zombie Run—help promote the
next installment. So what we did was:
1. Upload pictures of the event.
2. Upload videos from the event.
3. Leverage our blogs with posts about the
event.
4. Thank attendees for coming through our
social media channels.

27. • We utilized social media to
communicate with each other and our
participants.
• It helped broaden the participation of
our Facebook Likers, and they voluntarily
shared information.

28. • Social media helped us create media
buzz and engage our participants.
• One thing is clear: social media and
blogging has revolutionized events. If
done right, any event can become a
global experience.

29. Thank You!

http://maryjanecabrera.com/