A presentation on how to fund a tech startup, given by Masabi CEO Ben Whitaker in September 2010 at a TechHub event.

1. Funding Your Startup

2. Banking, Remittance, Casino

4. Founded 2002

5. Award winning and certified security

6. Ticket sales and delivery from mobile handsets

7. Projects:Mobile tickets for: Developed the UK’s RSP6 barcode ticketing standard

8. Technology Warning! Just because new technology cando something – Does not mean that customers will adopt it Does not mean that companies will make money from it

9. Do Users Like “new”? Normal people only try a new technology to do something… …if the old way of doing it is painful enough to make them try. At that moment: offer them a better way.

12. Funding your startup

13. Funding Sources – USA! Write Biz Plan Get Venture Capitalist IPO Buymegayacht!

14. Monetisation Strategy?

15. Biz Plan Business case How you and your partners make money User case Why people will change to use your stuff Route to market Ads? Partners? Not just “Social Media” Team Most important factor for success DE-RISK everything for the investor to get funding today.

16. Funding Sources Softer Day-job or your own savings Consultancy -> Product 1st customer or trade investor GRANTS (great if you qualify, but...) Bank Loans (EU backed?) Angel Funding / High Net Worth Hard core Venture Capitalists (finally biting again) IPO (currently dead)

17. Masabi Story – 8 years! Spent our own money Consultancy to pay the bills Re-invested, focussed, leaner/meaner Worked for free to establish position Angel funding to ditch consultancy Now – VC funding to nail opportunity

18. Business Case, User Case People will only try new technology to perform a regular activity… …if the old way is painful enough to make them try something new. At that moment offer them a better way.

19. Ben Whitaker ben@masabi.com +44 7788 895894 ExecutiveSummary