AppNation Conference Focuses on the Business of the App Revolution

FOR MORE INFORMATION, PLEASE EMAIL
MAY 21-22, 2013 - 82 MERCER - NEW YORK CITY JOHANNA SHALHOUB, VP BUSINESS DEVELOPMENT
WWW.APPNATIONCONFERENCE.COM JOHANNA@APPNATIONCONFERENCE.COM

THE APP ECONOMY

APPNATION delivers the ideas that frame the new app  Global mobile advertising in 2011 totaled
economy through provocative and thoughtful more than $5.3B. US Mobile advertising
presentations from the leading minds and dominant crossed the $1.7B mark in 2012 on its way
figures in the market.
to $2.5B in 2014
programs dive
deep into core drivers for the emerging app universe:  Typical mobile device contains 18 apps
• Platform Fragmentation
 Consumers spend 94 minutes per day in
• Mobile App Investment
mobile apps vs. 72 per day on the Internet
• How Real Is The Power of the App Economy?
• Mobile v. Web-based Apps  Consumers spend 23% of their media
time in apps, but advertisers spend
APPNATION will continue to focus intensely on the critical
only 1% of their budget in this medium
topics driving the market forward in 2013 and beyond.
In-App Advertising
 10% of adult cell phone users have
App Downloads downloaded an app within the past week.
Sales Physical Goods & Services
THE APP ECONOMY IS
Digital Downloads
CHANGING THE WORLD!
Virtual Goods
Sources: comScore, Alexa, Flurry Analytics, VSS, Mary Meeker (KPCB)
2011 2015


APPNATION AUDIENCE

As the only event focused on the business
size of the App Revolution, APPNATION 5% Developers - 35%
attracts not only developers, but also leaders 15% Marketers - 17%
from carriers, brands, platform developers, 35%
media, government and commerce. This is Hardware / Infrastructure
the elite of the app world, gathered together 11% - 17%
in one place to forge the next phase of Investors / Analysts - 11%
market expansion.
Media/Content - 15%
Our stage has been home to some of the 17%
world's leading app visionaries and emerging 17% Other - 5%
players who are defining the business. We
attract the most targeted group of media,
advertising, entertainment and commerce
executives along with developers and mobile 1000 636
750
entrepreneurs, investors, analysts and press. 325
500
We anticipate a highly qualified, senior-level
0
prominent experts who are redefining NYC 2011 NYC 2012 NYC 2013 (est.)
application and platform development and
delivery across the media, content, and
advertising industries.
THE ENTIRE APP UNIVERSE WILL BE THERE! WILL YOU?


PRESS

APPNATION
conferences attract
intense coverage
before, during and after
the shows, from media
outlets across the
world.


PARTNERSHIPS

PREMIER SPONSORSHIPS
APPNATION offers Premier Sponsorships that make leading
companies true partners in our events. merely
offering exhibit space or common informational options, we
work with our partners to create custom, unique spaces,
activities, presentations and events under the APPNATION
umbrella.


EXCLUSIVE TITANIUM SPONSORSHIP

This exclusive and singular Titanium sponsor
becomes a full partner in the development,
promotion and presentation of APPNATION.
The Titanium sponsor has a presence in the
conference and all surrounding activities that
puts them foremost in the APPNATION universe.

MINIMUM BENEFITS INCLUDE:
• Guaranteed Main Stage speaking opportunity
for key company executive(s) • Dedicated email blasts
• Anchor exhibit space in high traffic expo floor area • Event ticket package, including All Access
passes and invitations
• Opportunity to bring developers / partners / clients Reception
into expo of demonstration pods • Opportunity to distribute branded item in
conference tote
• Highlighted recognition in all pre-event, on-
• Dedicated main stage announcement of the
site, and post-event marketing materials
and distribution of a white-paper
• Logo placement on keynote stage, on-site
or other thought leadership piece
signage and multi-media logo loop on the
• Front inside cover ad in the conference event guide keynote stage, plus all high‐profile locations


DIAMOND & PLATINUM SPONSORSHIPS

Diamond and Platinum Sponsors achieve
prominent presence and benefits from their
special association with APPNATION and enjoy
leading positioning in all APPNATION marketing,
event activities, and networking opportunities.

DIAMOND BENEFITS INCLUDE:
• Guaranteed speaking opportunity for key company
executive during general session
• PLATINUM BENEFITS INCLUDE:
area of expo floor with an opportunity to bring up
to developers / partners / clients into •
expo under area of expo floor, with an opportunity to bring up
to developers / partners / clients into
• Dedicated email blast
• Full page ad in conference event guide aegis

• Opportunity to distribute branded item in • Dedicated email blast
conference tote bag • Half-page ad in conference event guide
• Distribution of a white-paper or other thought • Branded item in conference tote bag
leadership piece


GOLD & SILVER SPONSORSHIPS

Gold and Silver sponsors get high profile
exposure throughout APPNATION designed for
standout presence across the conference.
GOLD:
• Showcase exhibit space
• Quarter-page ad in event guide
• Branded item in tote bag

SILVER:
• Exhibit Space
• Listing in event guide

BOTH PACKAGES INCLUDE:
• Full Conference and Expo-Only passes
•
• Highlighted recognition in all pre-event, on-site, and post-event marketing materials.
• On-site signage and multi-media logo loop on the keynote stage, plus all high‐profile locations.


INNOVATOR PACKAGES

APPNATION welcomes all developers and
innovative companies to showcase their products
and services via a range of custom, affordable

exposure on the demo floor, access to all keynotes,
workshops and breakouts.

INNOVATOR PREMIUM PACKAGE (Super Pod)
• Super Pod on the show floor
• Full Conference Passes and Expo Passes
• Invitation Reception
• 25-word company description in event guide

• Applicable on-site signage and multi-media
logo loop on the keynote stage, plus all
high‐profile locations at registration, delegate
walkways, tradeshow, and delegate lunch area.


CONTENT SPONSORSHIPS

Content sponsors get superior brand exposure to APPNATION attendees through
main stage signage, high-level sponsor billing in all marketing materials and exhibit
space throughout the conference

GENERAL SESSION
Presence includes permanent, highly visible on-stage CLOSING KEYNOTE & HAPPY HOUR
signage, logo presence on all on-site directional and An APPNATION tradition: a peek at the future
informational signage, logo presence on all online and over some good conversation from an eclectic
offline collaterals, and an opportunity to distribute and experienced group of industry visionaries
collateral directly or via a seat drop in the keynote room who serve up "Postcards" happy-hour-style
(first-come-first‐served for collateral chair drops and and invite the audience to have a beer on us
on‐stage logo location. and debate as we all do a bit of future-casting.
Includes beer and wine, on-stage logo
LUNCH
projection, on-stage mention by conference
There will be one private, dedicated lunch open to full-
chair, recognition in all show marketing
conference ticket holders on each day. A sponsor will have
materials, and event guide page logo
an opportunity to address the attendees at the lunch and
placement,
in an email blast to registered attendees pre- or post
show. Includes on‐site directional signage and mentions in ASK US ABOUT ADS IN OUR EVENT GUIDE!
all online, offline, onsite marketing collaterals and event FULL-, HALF-, QUARTER-PAGE & CUSTOM-
promotional materials. SIZED ADS ARE AVAILABLE!


BOOTCAMP SPONSORSHIPS

Our most popular content sponsorship option offers superior brand
exposure to APPNATION attendees through a dedicated content
session and high-level sponsor billing.
BOOTCAMPS
There will be several dedicated bootcamp
workshops per day (morning and afternoon).
The bootcamps are a unique opportunity to
present a 45-minute content session to a captive
APPANTION audience on the subject of the

Each sponsorship includes on‐site directional
signage to the workshops and mentions of the
bootcamps in all online, offline, onsite marketing
collaterals and event promotional materials,

registered attendees and a dedicated listing in
the event guide.

LUNCH BOOTCAMP
Includes all Bootcamp deliverables,
plus lunch served.


EXPO FLOOR OPPORTUNITIES

DELEGATE LOUNGE PRIVATE MEETING ROOMS
Adjacent to the Delegate Lounge and located
The Delegate Lounge is the largest and most
outside of the hustle and bustle of the expo floor,
visible exhibit floor sponsorship opportunity,
several meeting rooms are available for sponsors
allowing for tremendous brand exposure and
to
virtually unlimited creative opportunities to
clients and colleagues throughout the two days of
build a haven for all show attendees to network,
the show. Includes signage inside and outside the
recharge and chill amidst the bustling expo floor.
room, opportunity for collateral distribution,
meeting room furniture, electricity, and
This exclusive, PLATINUM-level sponsorship of
refreshments.
the APPNATION Delegate Lounge includes logo
presence throughout the event, hanging signage
above the area, floor signage inside the lounge,
directional signage around the conference, a full
page ad in the event guide, one dedicated pre-
show email to all attendees inviting them to

If you have a unique sponsorship idea


EXHIBIT SPACES

EXHIBIT SPACE IS AVAILABLE in sizes from

life yourself or let us do the work via a turn-key
package solution, ranging from full living room
set-ups with branded backdrops, to simple
cocktail rounds, to everything in between.
Ecosystems offer a unique opportunity to
showcase partners in an anchored
exhibit space, centrally located on the expo floor.

Email us for pricing and package details!
•
•
•
• Super Pods


TVNext
APPNATION is pleased to add a special section to our Expo Floor, dedicated to apps,
technologies, and companies that are playing specifically in the Connected TV / Second Screen
TV App space. All networks, app/mobile product and technology companies and vendors, as
well as all second screen app companies are invited to take advantage of these custom
sponsorship packages that guarantee exposure on the demo floor, access to all keynotes,
workshops and breakouts.
SUPER POD EXHIBIT PACKAGE
• Super Pod Exhibit Space
• Conference passes
•
• 1/4 page Event Guide Ad
• Silver-level sponsor billing in all conference
and marketing materials

PREMIUM TVNext BOOTH EXHIBIT PACKAGE
• x
(includes 1 table, 2 chairs, electricity and WiFi)
• Conference Passes
•
• 1/2 page Event Guide Ad
• Gold-level sponsor billing


APPNATION is excited to partner once again with
APPLab on the expo floor
at the APPNATION NYC Cross Platform Summit.

APPLab will feature innovative apps,
technologies, and products and services from:
• cutting-edge developers
• mobile entrepreneurs
• established brands, agencies, and media
companies that highlight emerging ad-
monetization and marketing solutions across
emerging connected devices.
EXPO PACKAGE (Super Pod)
• Super Pod on the show floor
• Full Conference Passes and Expo Passes
• Invitation Reception
• 25-word company description in event guide
• On-site signage and multi-media logo loop on the
keynote stage, plus all high‐profile locations at
registration, delegate walkways, expo floor, event
guide and all marketing communications.
Overarching sponsorship opportunities available.


APPNATION is pleased to bring back this unique opportunity to showcase your apps in
The Garage @ APPNATION Cross Platform Summit on MAY 21-22, 2013 during NYC INTERNET WEEK.
Back by popular demand, The Garage @ APPNATION Cross
Platform Summit will be a dedicated zone in our exhibit area
that exclusively features young, emerging developers and
mobile entrepreneurs from leading incubators, accelerators,
and universities from across the country.
Our team and advisory board will select the winning up-and-
coming developers and mobile entrepreneurs involved in
developing apps across all key native mobile platforms, the
mobile web / HTML5, social platforms, connected TV
platforms, and the Enterprise.
APPLICATION DEADLINE: APRIL 20, 2013
Companies selected for The Garage will receive a tabletop
expo spot and an all-access full conference pass to
APPNATION NYC at no cost!

The primary qualification rule is that your company has
received no more than $500K in total funding to-date.
Companies who have previously exhibited at an
APPNATION NYC Garage are NOT eligible.


PREMIUM SPONSORSHIPS
APP SPONSORSHIP
REGISTRATION SPONSORSHIP application-focused
Sponsorship of the delegate event without offering
registration area. Includes high- our own app! Position
visibility signage surrounding the your company as the host
registration desks and a hanging of this valuable tool
branded banner at the entrance. through logo placement
BADGE SPONSORSHIP and company links within
the application.
Exclusive branding opportunity
offers logo placement on the top- LIVECAST VIDEO
front of all conference badges.
SPONSORSHIP
LANYARD SPONSORSHIP Logo placement on
Exclusive sponsorship offers logo livecast of main stage
exposure on the official conference presentations, all
lanyard for all attendees. applicable marketing
materials and the show
BADGE + LANYARD COMBO guide.
This unique branding opportunity
includes exclusive sponsorship of TOTE BAG
the conferences badges and Logo will appear on all
lanyards for all attendees at a attendee tote bags
discount. distributed at
registration.


PREMIUM SPONSORSHIPS

SPEAKER / PRESS LOUNGE CHARGING STATIONS
Dedicated sponsor signage inside and outside the Device charging stations will be available in
room and the opportunity for collateral distribution. several locations throughout the show in
strategic, high-traffic areas of the expo floor.
EXCLUSIVE Wi-Fi SPONSORSHIP Sponsorship includes prominent logo placement
Exclusive wireless sponsor of the entire APPNATION on applicable signage and conference materials
Conference and Exposition. Branded home screen. before and during the conference. Several
Full page ad in event guide. Includes dedicated signs additional ticket package options and
in the keynote room, all breakout rooms, registration opportunities are available.
area, and high traffic delegate walkways.
-AT-AT-GLANCE SIGNAGE
Prominent logo placement on 3 giant meter
boards showcasing the show agenda, the event

pre-
registered attendees.

IF YOU HAVE A UNIQUE SPONSORSHIP IDEA

WORK!


RECEPTION SPONSORSHIPS

RECEPTION
Hosted on the eve of each conference by APPNATION Founder
and Event Chairman, Drew Ianni, the invite-only, VIP
will include cocktails and networking.
Benefits includes logo placement on all on-site signage, within
the conference agenda page hosted on the official website,
and on a dedicated page in the show guide.

OFFICIAL APPNATION PARTY
The official party for APPNATION events is held at the end of
the first day and is open to all full-conference ticket holders.
Sponsorship includes logo placement on on-site signage and
cocktail napkins, as well as the opportunity to design a
custom-branded cocktail for the party (with accompanying
on-bar signage). APPNATION will publicly recognize the
closing party sponsor(s) during the event. Sponsorship also
includes a full page ad in the event guide.

Also see Content Sponsorships for Day 2 Closing
Happy Hour


VENTURE / ANGEL SPONSOR
PRICING BASED ON NUMBER OF PORTFOLIO COMPANIES

Specifically designed for qualified venture capital firms and active angel groups and
incubators to provide their portfolio companies with a subsidized, value-added
exposure at APPNATION while also providing strategic branding benefits for the
venture firm, angel group, or incubator.
PORTFOLIO COMPANY VENTURE FIRM / ANGEL BENEFITS:
BENEFITS: • Listing as a Silver Sponsor in all pre-event, on‐site,
• An exhibit / demo pod in the expo area and post‐event marketing materials including all
on the show floor offline and online communications.

• Full Conference Pass • Full Conference Passes

• Listing as a Partner Sponsor in •
pre‐event, on‐site, and post-event • Option to add an exhibit / demo pod, which can be
marketing materials including all offline
and online communications companies on the floor. This essentially creates a
• Additional discounted passes to extend
to clients and prospects angel group.
• Additional discounted passes to extend to clients and
prospects


AppNation Conference Focuses on the Business of the App Revolution

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