Distribute and Monetize APIs

•

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Let's explore why you should have an API, how will it influence your business, why you should think about a monetisation seriously. There are a whole bunch of existing models that can help you find the right fit for your API depending on your roadmap. Finally we take a look at the distribution of APIs to developers. Like any cake, you need to make sure it looks and tastes great to be able to sell it and be a leader!

Tecnología

DDDiiissstttrrriiibbbuuuttteee +++ MMMooonnneeetttiiizzzeee AAAPPPIIIsss
Defrag 2014 - Broomfield, CO

Orlando Kalossakas
www.mashape.com
@orliesaurus
orlando@mashape.com

Sit back and relax
Why APIs - Tap into the API market
API Economy - $$$ Models
Distributing - DevXperience

History is important
The industrial revolution stems from:
Industralization led to Efficiency
Quality of Life led to working force
Financial Innovations enabled more entrepeneurs to make it
Transportation links sped up commerce
Communication between peers improved

Nothing is stopping the API economy
A whole universe of developers capable of consuming APIs
Over 3 billion connected people on the web

1990
7B
5B
3B
2013
Internet citizens’ growth
source: forbes.com

Devices connected to the Internet
Devices Connected Years
2013 2015 2020
50B
15B
8.7B
source: forbes.com

Mobile Connectivity Penetration
source: opensignal.com

Developers fuel apps
1.4M
1.2M
300K
149K

Data, Microservices, Scalable platforms
No excuses for not having an API

Build a library, then an empire
- Expose data and functionality through
service interfaces.
- Communication must happen only
through these interfaces
- Any technology works
- Design from the ground up to be
externalizable. No exceptions.
source:http://siliconangle.com/furrier/2011/10/12/google-engineer-accidently-shares-his-internal-memo-about-google-
platform/

APIs and usage in modern times
Mashape.com: over 10.000 private and public
API
Google
Twitter
Facebook
Billions of API calls
per day

APIs come in different forms...
As a product:
(Private and Public)
The customer uses the API directly to add capabilities
As an extension of a product:
The API is used in conjunction with the product to add value
As a promotion for a product:
The API is used as a mechanism to promote the product.

API Economy - Price it right
● Pricing - have a clear business model
○ Free
○ Freemium
○ Paid
● Paid or Freemium can come in different flavours
○ Pay as you go with or without tiers
○ Monthly recurring
○ Unit price
○ Rev share
○ Transaction fee

API Economy - Price it right
Depending your business model, you
might end up paying developers to use
your API

But wait
Have you (or your team) built an API before?
Is your audience right?
Do your competitors have APIs?
Could they copy your model easily?
How will your API support your roadmap?

Food for thought
+ Security & Access Control:
+ Cloud or On Premises:
+ Monitoring and Analytics:
+ SOAP vs REST:

Prepare for the API economy
+ Discovery
+ Security
+ Monitoring / QA
+ Testing
+ Support
+ Documentation
+ Monetization

Achieving great DX
How will you publish your API?
Onboarding and Documentation are the face of
your API

Achieving great DX:
What do developers love you for?
• Track endpoint analytics
• Track Documentation’s web analytics
• Get involved in physical Hackathons
• Keep API documentation up to date
• Don’t break things (versioning)

In conclusion
- It’s happening, it’s big, you can do it. Don’t miss out
- Developers are hungry and ready to pay to use your
service if you provide them with a good experience
- You need to invest time and $$$ in making sure their
experience is great, as soon as possible
- You can make a lot of money with only an API.

Thanks for listening
orlando@mashape.com
POST /questions
GET /answers

Image Takedown process
I made these slides by hand and I do not own copyright of these images, they’re owned by whoever took the pictures. Thank you to all those who
upload images on flickr.com and if you do not want me to use an image on my slides get in touch and I shall remove it!

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In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

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Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

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What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

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Distribute and Monetize APIs

1. DDDiiissstttrrriiibbbuuuttteee +++ MMMooonnneeetttiiizzzeee AAAPPPIIIsss Defrag 2014 - Broomfield, CO

2. Orlando Kalossakas www.mashape.com @orliesaurus orlando@mashape.com

3. Sit back and relax Why APIs - Tap into the API market API Economy - $$$ Models Distributing - DevXperience

4. History is important The industrial revolution stems from: Industralization led to Efficiency Quality of Life led to working force Financial Innovations enabled more entrepeneurs to make it Transportation links sped up commerce Communication between peers improved

5. And then...

6. Nothing is stopping the API economy A whole universe of developers capable of consuming APIs Over 3 billion connected people on the web

7. Growth source: wikipedia.com

8. 1990 7B 5B 3B 2013 Internet citizens’ growth source: forbes.com

9. Devices connected to the Internet Devices Connected Years 2013 2015 2020 50B 15B 8.7B source: forbes.com

10. Mobile Connectivity Penetration source: opensignal.com

11. Developers fuel apps 1.4M 1.2M 300K 149K

12. Data, Microservices, Scalable platforms No excuses for not having an API

13. Build a library, then an empire - Expose data and functionality through service interfaces. - Communication must happen only through these interfaces - Any technology works - Design from the ground up to be externalizable. No exceptions. source:http://siliconangle.com/furrier/2011/10/12/google-engineer-accidently-shares-his-internal-memo-about-google- platform/

14. APIs and usage in modern times Mashape.com: over 10.000 private and public API Google Twitter Facebook Billions of API calls per day

15. Mashape Pricing Distribution

16. API consumers over time

17. APIs come in different forms... As a product: (Private and Public) The customer uses the API directly to add capabilities As an extension of a product: The API is used in conjunction with the product to add value As a promotion for a product: The API is used as a mechanism to promote the product.

18. API Economy - Price it right ● Pricing - have a clear business model ○ Free ○ Freemium ○ Paid ● Paid or Freemium can come in different flavours ○ Pay as you go with or without tiers ○ Monthly recurring ○ Unit price ○ Rev share ○ Transaction fee

19. API Economy - Price it right Depending your business model, you might end up paying developers to use your API

20. But wait Have you (or your team) built an API before? Is your audience right? Do your competitors have APIs? Could they copy your model easily? How will your API support your roadmap?

21. Food for thought + Security & Access Control: + Cloud or On Premises: + Monitoring and Analytics: + SOAP vs REST:

22. Prepare for the API economy + Discovery + Security + Monitoring / QA + Testing + Support + Documentation + Monetization

23. Achieving great DX How will you publish your API? Onboarding and Documentation are the face of your API

24. Achieving great DX: What do developers love you for? • Track endpoint analytics • Track Documentation’s web analytics • Get involved in physical Hackathons • Keep API documentation up to date • Don’t break things (versioning)

25. In conclusion - It’s happening, it’s big, you can do it. Don’t miss out - Developers are hungry and ready to pay to use your service if you provide them with a good experience - You need to invest time and $$$ in making sure their experience is great, as soon as possible - You can make a lot of money with only an API.

26. Thanks for listening orlando@mashape.com POST /questions GET /answers

27. Image Takedown process I made these slides by hand and I do not own copyright of these images, they’re owned by whoever took the pictures. Thank you to all those who upload images on flickr.com and if you do not want me to use an image on my slides get in touch and I shall remove it!

Distribute and Monetize APIs

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