SlideShare una empresa de Scribd logo
1 de 14
 
Swine Flu Social Media Monitoring Presented by Heather Hampson November 18, 2009
Background
Action stations… ,[object Object],Search marketing campaign Dedicated ‘swine flu’ pages on key Government websites
Aims and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our approach Presented by  November 18, 2009
Down to business… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools – all free! Dashboards like Netvibes.com help us to find out what the public are talking about. Sites like Trendrr provide great Twitter stats Social media search sites like Social Mention
Results Presented by Heather Hampson November 18, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Real time monitoring,  Real time response
[object Object],[object Object],[object Object],In the longer term ,[object Object],[object Object]
While the mainstream media  panicked… … bloggers and tweeters saw through the headlines and accused the press of hype and hysteria. Many people in the social media space kept a cool head and at least saw the funny side…
There was no ‘parma-geddon’ ,[object Object],[object Object],“ If you get an email from the Dept of Health telling you not to eat pork, ignore it, it’s just spam” “ Apparently my mate's got Swine Flu, I think he's just telling porkies, though.” “ Swine Flu is like Susan Boyle. It hasn't really done much, but anyone with an internet connection has heard of it.” “ News Flash .... this just in. The world's religious leaders have issued a joint declaration that the Swine Flu pandemic is the start of the a-pork-alypse!”
[email_address]

Más contenido relacionado

Más de mashup* Event

Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann   Demystifying Social Media   Social Media 09Katy Lindemann   Demystifying Social Media   Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09
mashup* Event
 

Más de mashup* Event (20)

Matt Nash - OOSOCIAL
Matt Nash - OOSOCIALMatt Nash - OOSOCIAL
Matt Nash - OOSOCIAL
 
Mashup Event Digital Identity March 10
Mashup Event Digital Identity March 10Mashup Event Digital Identity March 10
Mashup Event Digital Identity March 10
 
Mashup Event Digital Identity March 10
Mashup Event Digital Identity March 10Mashup Event Digital Identity March 10
Mashup Event Digital Identity March 10
 
"Apps - What's your Strategy?" 28th Jan '10
"Apps - What's your Strategy?" 28th Jan '10"Apps - What's your Strategy?" 28th Jan '10
"Apps - What's your Strategy?" 28th Jan '10
 
Katy Lindemann Demystifying Social Media Social Media 09
Katy Lindemann   Demystifying Social Media   Social Media 09Katy Lindemann   Demystifying Social Media   Social Media 09
Katy Lindemann Demystifying Social Media Social Media 09
 
Mat Morrison - Social Media '09 (a mashup* event)
Mat Morrison - Social Media '09 (a mashup* event)Mat Morrison - Social Media '09 (a mashup* event)
Mat Morrison - Social Media '09 (a mashup* event)
 
Paul Borge - Social Media '09 (a mashup* event)
Paul Borge - Social Media '09 (a mashup* event)Paul Borge - Social Media '09 (a mashup* event)
Paul Borge - Social Media '09 (a mashup* event)
 
Robin Wight - Social Media '09 (a mashup* event)
Robin Wight - Social Media '09 (a mashup* event)Robin Wight - Social Media '09 (a mashup* event)
Robin Wight - Social Media '09 (a mashup* event)
 
Josh Feldberg - Social Media '09 (a mashup* event)
Josh Feldberg - Social Media '09 (a mashup* event)Josh Feldberg - Social Media '09 (a mashup* event)
Josh Feldberg - Social Media '09 (a mashup* event)
 
Mark Pack - Social Media '09 (a mashup* event)
Mark Pack - Social Media '09 (a mashup* event)Mark Pack - Social Media '09 (a mashup* event)
Mark Pack - Social Media '09 (a mashup* event)
 
Andrew Grill - Social Media '09 (a mashup* event)
Andrew Grill - Social Media '09 (a mashup* event)Andrew Grill - Social Media '09 (a mashup* event)
Andrew Grill - Social Media '09 (a mashup* event)
 
Toby Gunton & Penelope Lipsham - Social Media '09 (a mashup* event)
Toby Gunton & Penelope Lipsham - Social Media '09 (a mashup* event)Toby Gunton & Penelope Lipsham - Social Media '09 (a mashup* event)
Toby Gunton & Penelope Lipsham - Social Media '09 (a mashup* event)
 
Emma Cowan - Social Media '09 (a mashup* event)
Emma Cowan - Social Media '09 (a mashup* event)Emma Cowan - Social Media '09 (a mashup* event)
Emma Cowan - Social Media '09 (a mashup* event)
 
Deborah Copeland & Amanda Brown - Social Media '09 (a mashup* event)
Deborah Copeland & Amanda Brown - Social Media '09 (a mashup* event)Deborah Copeland & Amanda Brown - Social Media '09 (a mashup* event)
Deborah Copeland & Amanda Brown - Social Media '09 (a mashup* event)
 
Marshall Manson - Social Media '09 (a mashup* event)
Marshall Manson - Social Media '09 (a mashup* event)Marshall Manson - Social Media '09 (a mashup* event)
Marshall Manson - Social Media '09 (a mashup* event)
 
Giles Palmer - Social Media '09 (a mashup* event)
Giles Palmer - Social Media '09 (a mashup* event)Giles Palmer - Social Media '09 (a mashup* event)
Giles Palmer - Social Media '09 (a mashup* event)
 
Andrew Gerrard - Social Media '09 (a mashup* event)
Andrew Gerrard - Social Media '09 (a mashup* event)Andrew Gerrard - Social Media '09 (a mashup* event)
Andrew Gerrard - Social Media '09 (a mashup* event)
 
Nick Ray - Social Media '09 (a mashup* event)
Nick Ray - Social Media '09 (a mashup* event)Nick Ray - Social Media '09 (a mashup* event)
Nick Ray - Social Media '09 (a mashup* event)
 
Jonathan Akwue - Social Media '09 (a mashup* event)
Jonathan Akwue - Social Media '09 (a mashup* event)Jonathan Akwue - Social Media '09 (a mashup* event)
Jonathan Akwue - Social Media '09 (a mashup* event)
 
Sarah Beeny & David Hart - Social Media '09 (a mashup* event)
Sarah Beeny & David Hart - Social Media '09 (a mashup* event) Sarah Beeny & David Hart - Social Media '09 (a mashup* event)
Sarah Beeny & David Hart - Social Media '09 (a mashup* event)
 

Último

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 

Último (20)

PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 

Heather Hampson - Social Media '09 (a mashup* event)

  • 1.  
  • 2. Swine Flu Social Media Monitoring Presented by Heather Hampson November 18, 2009
  • 4.
  • 5.
  • 6. Our approach Presented by November 18, 2009
  • 7.
  • 8. Tools – all free! Dashboards like Netvibes.com help us to find out what the public are talking about. Sites like Trendrr provide great Twitter stats Social media search sites like Social Mention
  • 9. Results Presented by Heather Hampson November 18, 2009
  • 10.
  • 11.
  • 12. While the mainstream media panicked… … bloggers and tweeters saw through the headlines and accused the press of hype and hysteria. Many people in the social media space kept a cool head and at least saw the funny side…
  • 13.