This document discusses how digitization and mobile technology are transforming businesses and customer experiences. It summarizes Cisco's solutions for digitizing businesses through network-enabled applications, including: 1) Cisco's Digital Network Architecture which provides an open, software-driven network to power digital businesses through automation, analytics, security and compliance capabilities. 2) Solutions like Cisco CMX that provide location analytics and services to understand customer behavior and enable personalized engagement through wireless infrastructure. 3) Cisco's Network as a Service approach which provides visibility into network activity alongside consistent security policies to block threats and prevent lateral movement.

1. Matteo Masi
Sales Specialist – Enterprise Networks & Software
March 2016
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2. Digitization by Cisco
Work Reimagined
Value Reimagined
Defined by Technology
Security

3. Customers Demand a Rich Mobile Experience
1 IDC Location Based Services: A Promising Customer-Centric Solution 2014
of lines of business say mobile
strategy is very or extremely
important to their objectives1
56%
“Consumers are not only keeping
pace, they are in many cases
leading the disruption.”2
2 IDC, Chief Digital Officers: Bridging the Innovation Gap Between the
CIO and CMO, June 2015
The Opportunity is in Mobile
Shoppers want to look up online reviews and
compare prices while browsing
Hotel guests want free Wi-Fi and they want to
see available services and amenities
Travelers want to find departure gates quickly
and receive itinerary updates
Patients want location-enabled wayfinding apps
Students want to find their way around campus
and receive safety alerts

4. Reimagine Digital Retail
66%
Switched brands due to poor
customer service *
80%
Retail purchases in
physical stores ***
86%
will pay more for a better
customer experience ****
63%
of US younger shoppers (>45
years of age) use daily
smartphone to research
products**
* Accenture Consumer Pulse Survey ** IDC Retail Insight 2015*** McKinsey Future of Retail Article **** Oracle Customer Impact Report
People Centric Digitization
3D Virtual Reality
Concierge Assistance
Store Experience at Home
Amazon Dash Button, Echo,
HoloLens – Augmented Reality
Automated Retail Fulfillment
Real-Time Individualized
Manufacturing and Delivery

5. Consumer as Creators
Additive Manufacturing: From
Prototypes to Production
Robotics in Logistics
Human-Less Factories
Reimagine Digital Manufacturing
40% of manufacturers
By 2018 will be investing in robotics, autonomous guided
vehicles
(AGVs), and associated systems.*
3D printer market will grow at
27%CAGR
from 2015 to 2018 **
Machine Centric Digitization

6. IT’s Role in Impacting the Digital Business
Align IT with LoB Drive Real Time Impact Personalized Experiences
Business IntelligenceBusiness AgilityBusiness Relevance
1 http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise-networks/mobile-workspace-solution/enterprisemobilitylandscapestudy-spring2014.pdf
of mobility initiatives
are funded or jointly
funded by LoB1
44%
The Mobile Experience – Beyond WiFi – Is Key
Movement &
Dwell Time
Staffing & Asset
Management
Emergency
Operations

7. Insights &
Experiences
Drive Business Innovations
Empower Workforce
Personalize Experience
Increase Loyalty
Security &
Compliance
Real-time and Dynamic
Threat Defense
Automation
& Assurance
Speed, Simplicity
& Visibility
Faster services rollout and
time to market
The Network Enables Digital Business
Network Requirements for the Digital Organization
Faster
Innovation
Reduce Cost
& Complexity
Lower Risk &
Meet Compliance

8. Cisco Digital Network Architecture
Open, Software-driven, Service-centric
Automation
Abstraction & Policy Control
from Core to Edge
Open & Programmable | Standards-Based
Open APIs | Developers Environment
Cloud Service Management
Policy | Orchestration
Virtualization
Physical & Virtual Infrastructure | App Hosting
Analytics
Network Data,
Contextual Insights
Insights &
Experiences
Automation
& Assurance
Security &
Compliance
Network-enabled Applications
Cloud-enabled | Software-delivered
Principles

9. DNA goal: Cisco Powered Programmable Campus
Lower Risk & Meet Compliance
Standards Based Interfaces
Programmable Access
Secure Hosting Environment
Reduced Cost & Complexity
Programmable Management
Model driven infrastructure
Automate Repetitive tasks
Resource Optimization
Granular Network-Device Visibility
Rich Streaming Telemetry
Provision on Demand
Greater Business Agility
Automated Operations
Zero Touch On-boarding
Secure Scripting
Complete Device Automation
Endpoints
Branch
OSS/BSSAPIC-EMAnalytics
OPEN APIs
Controller

10. Evolved IOS-XW
• Modular patching
• Maximize scale via patented distributed state
database technology
• Consistent management of features across multiple
devices
Automation & Programmability
Lower costs through automation &
consistency
Simplicity for faster time-to-market
and lower downtime
$
Protect the customer investment
Service Assurance & Security
• Network Ready: App Hosting Platform (container support)
• On-box WebUI (with Prime integration)
• Programmability (APIC EM & open device APIs)
• DevOps
Manageability
Platform ASICs/CPU
Operating System
UADPCPP
WirelessSwitches Routers IoX
Prime
Infrastructure
APIC-EM Web-UI
Unified Software Stack (IOS-XE 16)
CLI, SNMP,
REST, NETConf*
Investment Protection
• Fast feature velocity with investment protection through Cisco ONE

11. Automation: Plug and Play Cisco ONE
Foundation
On Premise or Cloud
Lower
deployment
costs
79%
”
Plug and play means no more IT
engineers in the field – faster time to
market and dramatically lowered costs.
“
New!
Eliminates
Staging Truck Roll
Cloud-Based Plug and Play
Plug in and
Cloud Provision
Order Controller-Based
Management

12. Wireless Service Assurance
Wireless Performance
Analytics
Proactive Health
Assessment
Retrospect Detect and Mitigate Look Ahead
Real-time
Troubleshooting
From L2… … to L7

13. App Discovery and Bandwidth Usage Report

14. Network Without Visibility
192.168.19.3
10.85.232.4
10.4.51.5
192.168.132.99
10.43.223.221
10.200.21.110
10.51.51.0/24
10.51.52.0/24
10.51.53.0/24
Internet
Cryptic network addresses that may
change constantly
Difficult to manage policy without any
context

15. Building Complex Security Policy Very Simply
deny icmp
deny udp employee employee eq domain
deny tcp employee employee eq 3389
deny tcp employee employee eq 1433
deny tcp employee employee eq 1521
deny tcp employee employee eq 445
deny tcp employee employee eq 137
deny tcp employee employee eq 138
deny tcp employee employee eq 139
deny udp employee employee eq snmp
deny tcp employee employee eq telnet
deny tcp employee employee eq www
deny tcp employee employee eq 443
deny tcp employee employee eq 22
deny tcp employee employee eq pop3
deny tcp employee employee eq 123
Network Fabric
Employee
Employee
Supplier
Quarantine
Shared
Server
Server
High Risk
Segment
Internet
Block Lateral Movement & Privilege Escalation

16. NaaS / NaaE: Visibility and Enforcement with
Cisco ISE & Lancope
NETWORK / USER
CONTEXT
How
WhatWho
WhereWhen
CONSISTENT SECURE ACCESS POLICY
ACROSS WIRED, WIRELESS and VPN
Policy Real-time visibility at all layers
• Data Intelligence throughout network
• Assets discovery
• Network profile
• Security policy monitoring
• Anomaly detection
• Accelerated incident response

17. Wireless Service Assurance
Changing this …….. To this!

18. Create Connected Experiences with Cisco’s CMX
Guest Presence
• Presence detection
• Auto-launch apps
Detect
Guest Access
• Easy Wi-Fi login, custom or social
• Zone-based, custom splash pages
Connect
Guest Experience
• Location-based push notifications
• App-based mobile engagement
Engage
Analytics

19. Number of shoppers/visitors
Average duration of visit / Peak time
“New” compared to “repeat” visitors
Presence Analytics
Understand How People Interact in the Location
• Leverage existing WiFi infrastructure
• Produce cloud-based analytics and reports
• Turn results into actionable branch improvements
• Measure incremental value
Business Insights, traffic patterns
Where people spend time

20. The Office: Workplace Utilisation
Over 50% of office space is unused
0%
20%
40%
60%
80%
100%
Time of Day
Europe 41%
Australia 38%
US 35%

21. A Common Problem: ~50% of Office Space Is Unused
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o Where is everyone?
o Which space types are most and least used?
o How can you improve your workplace over time?
o What are the best KPIs to track success?

22. Location Analytics
Occupancy and Utilization
Dwell Times
High Traffic Areas
No Fly Zones

23. 86% of Consumers Will Pay More
For a Better Customer Experience
The Branch/Store View
CashierCashier
Dressing Rooms
Jewelry
Junior's
FormalWearShoes
EmployeeOnly
Men's Boy’s Girl’s
Women's
Suites
Belts
Cosmetics
Sleepwear
Swim Wear
BeddingKitchenSeasonal
Low Traffic
Low Product
Demand
Overcrowding
No
Shoppers
Dim Lights
Trespasser
Loitering
Teenagers
High Traffic,
Need more
Associates
Shelf Empty

27. Hyperlocation
1mt location accuracy
Beacon integration
Location Excellence = Better Business Intelligence

28. CMX Connect: Enable Location-Specific Guest Access
Simplify access with user opt-in
Offer clear terms and conditions
Multiple access methods
Custom or social media
Customized access and promotion
Proximity-based landing pages
and video
Understand who is in your location
Enhanced analytics
CONNECT

29. Fully customizable applications with
zone-based captive portals and
enhanced advertising
Location-aware app for
personalized experience, Maps,
Way-Finding
Integrate with business systems
CMX Engage: Engage Consumers Using Location Services
ENGAGE

31. Matteo Masi
348 0700159
mamasi@cisco.com
Thanks!