Social Media Presentation delivered to Central Va. SHRM members, March 11

1. Society of Human Resource Management Social Media The Mason Center at Lynchburg College

3. Demographics

4. Use of Social Networks

5. Time Spent

6. Accessing Social Networks

7. Dr. Sally Selden

8. HR’s RoleToday’s Agenda

9. 2009 Survey Results Part One

10. 146 responses received between September 14-October 19, 2009 About the Survey

11. Type of Employment Roles and Responsibilities

12. Size of employer Employment Size

13. Social Network Usage Part Two

14. Which social networks have you joined? Popular Social Networks

15. Pew Foundation

16. Rate the following statements Opinions

17. Minutes Spent at Home Home Social Networking

18. Minutes Spent at Work Work Social Networking

19. At Home At Work Work/Home Comparison

20. Access via Smart Phone/Laptop Computer Internet Access

21. Corporate Policies Part Three

22. Policies Towards Social Networking Corporate Policies Policies Towards Professional Networking

23. Use of Personal Communication Devices Corporate Policies

24. Does your organization use social networking to direct traffic to your business? Corporate Policies Do you have an assigned person to social networking?

26. 62% visit company or brand profiles in their day-to-day routine; mostly marketing and sales professionals

27. 71% of businesses have seven different social media strategies

28. While branding was the top reason, 2/3 of the business had little insight into measuring effectiveness.Closing Source; www.business.com/info/business-social-media-benchmark-study

29. The Role of Human Resources Social Media Featuring Dr. Sally Selden

31. Recruiting

32. Employment Brand

33. HR Value Proposition

34. Connection with alumni & partners

35. Internal Communications

36. Facilitation of teams

37. Knowledge resources

38. Employee engagement

39. Ethical and Legal Issues

40. Privacy

41. Protection of Intellectual property

42. Policies regarding employee usage of social mediaHuman Resources

43. Corporate Social Networking Corporate Social Networking Presented By: Jordan McLaughlin

44. Social Networing

45. Business Use? Networking Over 535,000,000 users between LinkedIn, Facebook, & Twitter Marketing Public Relations New Products/Services Recruiting Post Jobs Locate Talent Corporate Use

46. Networking Over 535,000,000 users LinkedIn: 60,000,000 Twitter: 75,000,000 Facebook: 400,000,000 Blogs: 130,000,000 Blogs Business Solutions Post Questions & Answers Customer Feedback Connect with Professionals in your Industry, Profession, or Local/Regional area Corporate Networking

47. Marketing Public Relations Send out tweets or comments to update customers & followers of trade shows, events, job postings, etc. Connect with potential customers/business clients New Product or Service Allow customers/media/competition to view new jobs or services you perform(ed) Careful balance of information is KEY Corporate Marketing

48. Recruiting Post Jobs Post jobs on LinkedIn Post tweets about new job postings/job fairs/recruiting events (Twitter) Provide links to job postings (Facebook) Find Talent Search profiles (skills, geographic locations, experience, industry, etc.) Connect with recruiting firms Corporate Recruiting

49. First Five Steps Research your company’s profile(s) Create an “official” company profile Be selective on what is added or posted on your company’s profile Stay up-to-date Leverage your networking power First 5 Steps to SNS

50. Pros: PROFESSIONAL Experienced users Job Search Engine High Functionality No Admin. Restrictions to Company Profiles Cons: No Admin. Restrictions to Company Profiles LinkedIn

51. Pros: Large Quantity of Users Private Company Profiles Moderate Business Functionality (Apps) Admin. Restrictions to Company Profiles Cons: Admin. Restrictions to Company Profiles Facebook

52. Pros: Moderate Quantity of Users Private Company Profiles Clean, Simple & Easy High Degree of Personalization Cons: Limit Characters for Name Non-duplication of Names Twitter

53. BLOGS Pros: High degree of personalization Adjustable level of privacy and control Little to No Restrictions Cons: VERY EXPENSIVE to manage Low traffic Blogs