Masood Nasser

Mumbai Area, India India

UX Researcher & Designer, Product Innovator, Author of Effortless UX prototyping

Technology / Software / Internet

User Research & Experience Design professional with proven know how of solving complex design & business problems by understanding human behavior and applying user centered design principles. I am passionate about creating usable & engaging experiences that align business with user goals. I have led UX teams since 2006 and am adept in User Experience at both strategic and tactical levels. I did my first user research project in 2005, and still learn something new every day. Specialities: User Research, Usability Testing, Personas, Ethnographic interviews, Site Maps, Interaction Design, Wireframes, Experience maps, Heuristic Evaluations, Competitive Analysis, Comparative Analysis, Card S...