PAR Marketing 101 presentation best practices
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Emily Massaglia from PAR Technologies gave a presentation on marketing best practices and resources for PAR partners. She discussed telling compelling stories that provoke emotion, addressing customer needs, testing different media, and taking advantage of social media and PAR's Market Development Funds. Massaglia also reviewed PAR resources like marketing templates, end user lists, and the new PAR Partner Center website. The presentation aimed to help partners effectively promote PAR products and solutions to end customers.
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PAR Marketing 101 presentation best practices
- 1. Copyright © 2013 ParTech, Inc. All Rights Reserved. Red Rock Resort ∙ Las Vegas NV Partner Conference June 2013 PAR Marketing 101 Emily Massaglia, Channel Marketing Manager
- 2. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices 2
- 3. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Tell a Story 3
- 4. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Tell a Story 4
- 5. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Provoke Emotion 5
- 6. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Provoke Emotion 6
- 7. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Have Fun! 7
- 8. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Have Fun! 8
- 9. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Address Customer Needs 9
- 10. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Address Customer Needs 10
- 11. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Test and Track 11
- 12. Copyright © 2013 ParTech, Inc. All Rights Reserved. Best Practices – Use Different Forms of Media
- 13. Copyright © 2013 ParTech, Inc. All Rights Reserved. Social Media 13
- 14. Copyright © 2013 ParTech, Inc. All Rights Reserved. Social Media – PAR Corporate 14 http://www.facebook.com/parpointofsale http://www.youtube.com/user/partechinc http://www.linkedin.com/company/12540
- 15. Copyright © 2013 ParTech, Inc. All Rights Reserved. Social Media – PAR Channel LinkedIn Group: PAR Partner Ecosystem Twitter Account: @Par_Partner_Eco SlideShare: PARPartnerEcosystem http://www.slideshare.net/ 15
- 16. Copyright © 2013 ParTech, Inc. All Rights Reserved. Market Developing Funds (MDF) 16
- 17. Copyright © 2013 ParTech, Inc. All Rights Reserved. 2013 MDF Suggestions 17 CASE STUDY VIDEOS TRADESHOWS EACH ACTIVITY NEEDS TO HAVE A STRONG CALL-TO-ACTION
- 18. Copyright © 2013 ParTech, Inc. All Rights Reserved. MDF – Other Recommends • Direct Mail or Email Campaign • State or Local Industry Associations • Sales Contests • Online Lead Generation Campaigns (SEO) • PAR Sales Training • Webinars • Website Improvement 18
- 19. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources 19
- 20. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources - 2013 Channel Marketing Team Leslie Dodwell WEST COAST Events, Conferences Leslie_Dodwell@partech.com P (303) 448-7481 C (714) 287-2837 Emily Massaglia EAST COAST MDF, Channel Communication Emily_Massaglia@partech.com P (303) 444-0120 X5848 C (215) 807-9248 Mark Bunney Direct Channels & Alliance Partners Mark_Bunney@partech.com P (972) 377-9193 C (972) 489-3997
- 21. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources– Electronic & Print on Demand COLLATERAL PIECES AVAILABLE EverServ 500 EverServ 2000 EverServ 6000 EverServ 7200 EverServ 7700 EverServ PixelPoint EverServ SureCheck
- 22. Copyright © 2013 ParTech, Inc. All Rights Reserved. NA Marketing Tools– ScanSource Ad Builder http://www.scansourceservices.com/marketing/VendorCampaignKits/parCampaignKits.aspx
- 23. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources – PAR generated materials 23
- 24. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources - Newsletter 24
- 25. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources– End User Customer Lists AVAILABLE ON myPAR PORTAL
- 26. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources– ISV Overview 26
- 27. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources – End User landing pages 27
- 28. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources - Introducing the NEW PAR Partner Center 28
- 29. Copyright © 2013 ParTech, Inc. All Rights Reserved. Key Takeaways • Tell a Story, Provoke Emotion, Have fun! • Address your customers needs • Use different forms of media to tell the same story • Take advantage of Social Media • Look over PAR MDF Guideline Document • Utilize PAR’s resources • Give us feedback on the new partner center 29
- 30. Copyright © 2013 ParTech, Inc. All Rights Reserved. THANK YOU FOR ATTENDING!
Notas del editor
- Good morningMade it to last day of PAR conferenceEmilyStarted in January
- First general notes about marketing campaigns and best practices, PAR specific MDF guidelines, other PAR resources PORTAL launch
- Not about products, it is about engaging your customersPeople are drawn in by stories, not facts. Tell about your products in a form of a story.
- Case Study, Videos, Newsletters
- Emotions draws a strong connection between the audience and the presenter. It makes them feel like part of the team.
- “The best marketing doesn’t feel like marketing, it feels like something valuable”
- Your story isn’t about you, it is about what your customers need
- Your story isn’t about you, it is about what your customers need
- ROI. The need for testing, tracking and measuring. Why this is important.
- Use same messaging, different forms of media: Press Releases, video, webinars, online, eblast, direct mail, newsletters
- One you have your material ready, Use social media to share information. Have others help you do the work of spreading the message.
- B2B or B2C
- B2B
- Want more leads? We have MDF!
- Also will have print out of MDF guidelines to pass out
- Available for you – not customized for youNOT JUST ADS
- “Tools for our partners”Training CornerMaximize Your MarketingCustomer Spotlight
- Software focused end user list, we also have hardware lists
- Walk through live demo of newCENTERPAR Partner Center