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what’s new with
social media
marketing
             massimo burgio
            smx london 2009
         london, may 19 2009
web
  2.0
   2.3D
   3.0
    4.0
     ?.x
social media
online   practices           and technologies that users

               share
              adopt to feelings  content,                       ,

  opinions,experiences                   , and the same media




                         wikipedia
attitude
change
(yes you can)‫‏‬
tagging posting                             commenting linking




                                        ranking
                  uploading                  collaborating
                                             sharing
rating


         voting




                              listing
     bookmarking



          social
  search
people
helpingpeople
findingstuff
web
userpowered
user
fuelled
branding
opportunity
    (and/or)‫‏‬




threat
search
breathe
 think
  plan
a new kind of
     marketing
intelligence
listen
 keywords                                        voting
                                      word of mouth
                                                      engagement
            social              buzz blogs
referrals



                       rating




            networks
                                     competitors
                                                 polls
            online reputation
            key phrases
a new breed of

tools
 marketing
search
brand monitoring
                             digg SEO



                  web analytics
technorati                   wordtracker
knowledge sharing            online PR




                                        adwords
                                              collaborative tools
conversations                viral
wikis
buzz    blogs                 linkedin
                              SEM
social networks
                                  twitter
RSS influencers               ROC MAO
facebook                    engagement
a new style of
      marketing
mindset
4PSMM
 passion
 patience
 perseverance
 proactivity
4PDON’T
presume
panic push
procastinate
analyze
leverage
optimize
engage
understand
viralize
measure
analyze
leverage
optimize
engage
understand
viralize
measure
analyze
leverage
optimize
engage
understand
viralize
measure
analyze
leverage
optimize
engage
understand
viralize
measure
analyze
leverage
optimize
engage
understand
viralize
measure
analyze
leverage
optimize
engage
understand
viralize
measure
analyze
leverage
optimize
engage
understand
viralize
measure
analyze
leverage
optimize
engage
understand
viralize
measure
ROI
 return on
investment
ROI
relevant optimized
    interaction
RIOT
relevant interaction
  optimized traffic
change

  mindset
you can




change
you can




learn
you can
    strategize
    integrate
    innovate




social media
massimoburgio
sempoboard.global.europe
   globalsearchinteractive
          mediacamproma

                   linkedin
                 facebook
                     twitter
                slideshare

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Massimo Burgio Whats New Social Media Marketing SMX London 2009

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