The Importance of a Social Media Policy [case history]
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Part two of three (2/3) of my keynote presentation at the recent Digitalmarketingforung DM10 in Holsterbro, Denmark. http://www.dm10.dk. Topic: The Importance of a Social Media Policy. Featuring also a case history. Check out also parts one and three here on Slideshare. More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net
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The Importance of a Social Media Policy [case history]
- 1. 15 november 2010 DM10 conference holstebro, denmark massimo burgio global search interactive / sempo social media ethics + policies why you need a social media policy PART TWO
- 2. understanding risksthe Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 3. digital rights vs. distribution • facebook TOS • RSS feeds • creative commons privacy vs. communication • what privacy? • tone of communication • active participation ethics vs. spam • transparency • opt-in / no spam • listen, don’t shout the dark side of social media marketing Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 4. what if your company’s social media accounts gets disabled and you lose all your investments? Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 5. it’s time to start thinking about getting a policy social media Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 6. communication on social media networks ADVERTISING COMMUNICATION PRODUCT DEVELOPMENT CUSTOMER CARE SOCIAL MEDIA MARKETING source: territorio creativo Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 7. you need a social media policy to protect your • company + brand • employees • audience why you need a social media policy Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 8. • the new collaborative scenario changes the way you connect and work • emerging technologies change quality of work and type of feedback • users look for a frank conversation, not a commercial push • this is a great opportunity to learn from customers why you need a social media policy Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 9. • social networks, blogs, forums, wikis • privacy, data protection, copyright • at work / at home • your web team / all your employees • your business partners and ecosystem your social media policy should apply to Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 10. classic corporate social media policy Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 11. top corporate social media policies • IBM Social Computing Guidelines • Intel Social Media Guidelines • Kodak Social Media Guidelines • New York City Social and Public Media Policy • RightNow Social Media Rules of Engagement • Coca-Cola Social Media Principles • Oracle Social Media Participation Policy • Sun Guidelines on Public Discourse • Massachussets Government Web Communication Policies • UK Cabinet Office Digital Engagement Guidelines • BBC Staff Editorial Guidelines Personal use of Social Networking and other 3° party sites • Electronic Frontier Foundation How to Blog Safely about Work • Dell’s Online Communication Policy • IOC Olympic Athletes Blogging Policy • Yahoo’s Personal Blog Guidelines for staff • ... Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 12. be nice, be honest, don't release proprietary info. be real, use your best judgment. comply to all security policies. inspiration: one-liner corporate policies don’t be stupid. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 13. case history italyfrom Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 14. • transparency, privacy and data confidentiality. • we are people, not computers. • share your knowledge. • add value to the conversation. • in doubt, don’t publish. • no polemics and fights on the web. • destructured coordinated communication. • the good, the bad, but not the ugly. • it’s a collaborative web, share your best. • have fun, but don’t forget about your day job. telepass decalogue for employees’ activity online and within social media networks Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 15. • we commit to share value through our online activities. • our content is on-topic, non polemic or offensive, and balanced with the other conversations (fair use, no spam). • we commit to respond to all enquires in a kind and professional way and with a timing appropriated for the social web. • we listen also to other conversations, participating and contributing always with an open, frank and friendly attitude. telepass guidelines for employees’ engagement in online conversations Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
- 16. • when we don’t agree on other users’ point of view, we express it in an appropriate and educated way. • we support anti-spam practices, and contribute to the social web with appropriate titles and descriptions for our web contributions, tagging all media in a relevant way. • we respect other users’ intellectual property, copyright and privacy. • we comply to all confidentiality, privacy and employees policies in use at Telepass. telepass guidelines for employees’ engagement in online conversations Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio