Web analytics in small bites. A 2 minutes video on how to create and use profiles in your Google Analytics accounts.

1. Google Analytics Intro - Accounts Using Accounts and Profiles

2. A Google Analytics profile is a set of configuration parameters that define a report. You need at least one profile in your account to view your data. 1. Your first profile is automatically created at the end of your GA account sign-up process. Using Accounts and Profiles 1

4. Multiple Websites Multiple Profiles 1. If you have multiple websites you would create separate profiles for each (domain) within the same GA account. Thus allowing you to have reports for each and desired filters applied to them respectively. Note: Creating a new profile for a new domain generates a new Async . See Deploying Async as part of our series to implement this new domain Async code. Using Accounts and Profiles 1

5. Multiple Functions/ Divisions Multiple Profiles 1. If there are different functions or divisions within a business, you would commonly create separate profiles for them. Thus allowing those responsible for that division to have their own reports. Using Accounts and Profiles 1

6. Single Website Multiple Profiles 1. On a website with separate responsibilities such as Customer Support vs Marketing you would create a separate profile. Using Accounts and Profiles 1

7. Once you have setup your profiles, you cannot create an aggregate report in the future. There is no ability to rollup the individual reports. A method you could use is to produce an aggregate report first and then use filters to generate the separate reports. Using Accounts and Profiles Filtered Report Filtered Report Filtered Report Filtered Report Aggregate Report

8. GOOGLE ANALYTICS INTRO - Accounts Today we covered: Using Accounts and Profiles Contact me for more information on any item in the series . [email_address]