Grockit Matt Johnson

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Mathew Gustav Johnson

mini-guest-talk at steve blank & eric ries's haas class

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I am a Customer Development Guy @matjohnson

That TOTALLY happened at my last company!! -Me

Why is this Important? On the web you CAN do anything. In a startup, you don’t have time to do EVERYTHING. We could make this a dating site We could make this a shopping site

So, we started talking to our customers: “it will be the second timei'm taking the test - 1st time I got a 680, but i am looking for a higher score . . . you could actually charge a bit more later down the road”

Fact me: when do you plan to take the gmat? Daniel: I'm taking it the 25th of this moneth month*

Do people even like our product that much yet?

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Grockit Matt Johnson

1. I am a Customer Development Guy @matjohnson

3. That TOTALLY happened at my last company!! -Me

4. CustomerDevelopment OR

5. Why is this Important? On the web you CAN do anything. In a startup, you don’t have time to do EVERYTHING. We could make this a dating site We could make this a shopping site

6. So, we started talking to our customers: “it will be the second timei'm taking the test - 1st time I got a 680, but i am looking for a higher score . . . you could actually charge a bit more later down the road”

7. Opinion

8. Fact Price Quantity

9. This looks like a lot of writing!

10. Opinion

11. Fact me: when do you plan to take the gmat? Daniel: I'm taking it the 25th of this moneth month*

12. Do people even like our product that much yet?

13.

14. Questions?