1) The document discusses the speaker's experience with social entrepreneurship through a series of stories about projects he started without a clear master plan or business model, following his interests and what was fun. 2) It provides tips for social entrepreneurs, such as listening to everyone when networking, being authentic, and starting projects while in school to gain experience without major risks. 3) The speaker encourages trying projects even if the path to success is unclear, as nothing will happen otherwise, and discusses his future plans which include joining company boards and moving to New York.

1. Social entrepreneurshipwithout a master plan... Mathias Vestergaard™ E-ship Day 2008

2. Out of curiosity... How many of you do not speak Danish?

3. Who the hell is this bald little guy? Photographer Writer Webdeveloper Boy scout Fashion editor Student Quasi-famous  Author (well, trying) Teacher Martini-drinker 5% New Yorker 22 years old

4. Who are you? Have youalreadystarted a company?

5. Conclusion Find the energy Where does it come from? How can you capture it? Avoid the boring

6. What the hell should we talk about? Successful entrepreneurship Stories How it started... GadeMode™ Bounded creativity Political activism Random thoughts Stress Networking... Tips Workshop after dinner...

7. Explainingsuccess Successfulcompany

8. Alternative theory Social Construction Of Technology (SCOT) Authors: T. Pinch & W. Bijker (articles) Actor-network Theory (ANT) Authors: B. Latour, J. Law, M. Callon, A. Mol Books: ”The Pasteurisation of France” (Latour)

9. Entrepreneurship Traditionally The brilliant idea Business plan Investors ”MyBusiness Inc.” High profit (high risk) Scaleability Growth, growth, growth Cases: Skype, Facebook, YouTube, Fortune 500… Alternative ? Not necessarily better…

10. An instance of chance... My personal story Not necesarily a definite guide... Inspiration to dosomething

11. Story #1: No master plan 6th grade It all began as play: MT Air, Tele MT, osv. Interest in computers -> small computer games and programs Troels Mathias

13. The first job... First: local wine import Later: local restaurant VAT-registration was a simple necesity...

14. No brilliant idea... Pros Basically no risk Get you started No fixed costs Option to change direction No boring investor ”pitches” and endless meetings with lawyers and accountants Cons Becomes personal (so you can’t really sell your company later) You won’t become a billionaire!

15. Story #2: Do whatyouwant to do ! WARNING: Laughter provoking content

16. Boyscout... indeed... Mathias anno 1999

17. A new friendship and a new interest... Mathias Helle

18. Articles for ’Delfinen’

19. More...

22. 1½ years later... +1400 daily visits Awards from Magasin and Cosmopolitan Press: Politiken, DR1 News... (and TV2 Østjylland, P4... ) GadeMode™

23. And the list goes on... 15 voluntary photographers Contract deliveries for Politiken and Sonday.dk Part-time assistant editor (best decision ever) Spin-off: Articles on trends for EMU.dk Articles for Dansk Daily during Copenhagen Fashion Week Articles and photos for Euroman

24. Shut up now....

25. Lots of practicalwork Shootingphotos (with a cameraborrowed from a friend) Writingtexts Therewerenocommentson the site in the beginning Pressreleases A lot of criticism Angry e-mails and stuff...

26. Is GadeMode™actually a success? We’veworkedonthis for 1½ years Where is the money(Lebowski)???

27. Success in social entrepreneurship Sounds so terribly fancy... Whatdoes it mean?

28. Ways of interacting Havingcoffee Dinner at a restaurant Party/gettingdrunk Group work Meeting Starting a new project

29. What did we do? Loved the work Followed the ”energy” ”Is thisfun?” Attractedvolunteers Changeddirection as needed

30. Problem: how to have a goodidea? Noboundaries -> finger paint -> ’Kaospilot’ Story #3: boundedcreativity

31. Mathias has a girlfriend Mathias Pernille

32. Mathias has a girlfriend Mathias Pernille

33. Boundary 1: travel time Århus Herning Pernille

34. Chanel New York Paris Restauranter Caféer ... Boundary 2: need $$$ Pernille

35. Shoe store Hugeinventory of oldshoes Frustratingworkenvironment Tooexpensive to selldiscountedproducts in the physical store Recurrent problem Wholesale candevaluate the standard prices Boundary 3: shoe shop

36. 3 hourson the train Need for $$$ Shoe shop with a hugeinventory One night... Boundaries:

37. Large selection Reducedprices PhotographyonSundays Specialtechnology: working offline on the train Quick solution – lessthan 20 hours Online sale

38. ...mythird story is also a story of failure... Unfortunately...

39. Story #4: politicalactivism

40. Thosewere the stories

41. Thoughts on networking... Or... social NOTworking as someone recently called the endless hours spent on Facebook...

42. My three key contacts Teacher from primary school My sister’s friend’s father The guy who called me up in 2001 because he wanted to use one of my Flash games on his website (for free)

43. The point is... You can’t really know who’ll become your most important contacts... ...so instead of only networking with the ’cool kids’ or ’big bosses’, I try to listen to everyone...

44. Bloggingauthenticity and collaboration Carat GadeMode™

45. Paid to blog? Can you do that? Three-way (kinky...) Real? Openness A Us Users

46. WhataboutSTRESS? 3 out of 6 so called ”Future Leaders” do not believethat stress actuallyexists! It is pretty real! Meditation + running etc.

47. Tips & tricks to do it yourself Begin while you study Do a real project Set a reasonable and good price (difficult) Spend on the stuff you like

48. My ”organization”

49. But where is the ”corecompetency”?

50. Thaughtexperiment: the perfectWednesday

51. Do it! Maybe no one actually knows how to do a successful project... But one thing is certain: if you don’t try nothing will happen...

52. What’snext in mylife? Company boards Moving to New York, fall 2009