The document discusses Mobypicture, a platform that allows users to shoot and share photos, videos, audio, and locations across multiple social media sites in real-time. It drives traffic back to Mobypicture as the content is posted and tracked, building a larger social ecosystem. Examples are given of how Mobypicture has helped build traffic for clients like rabosport.nl and Ilse Delange's website.

1. Mathys van Abbe
e-mail: mathys@mobypicture.com
blog: http://mathys.vanabbe.com
twitter: @mathys
www.mobypicture.com
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2. website used to be the center of communication
news
concert schedules
ticket sales
merchandise
community
(forum, fanclub)
etc.
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3. The conversation is no longer in
your domain
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4. connections are made elsewhere
loss of advertisement, sales, branding
loss of engagement
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5. reclaim the conversation
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6. conversation
about socially
engaged topics
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7. How does it work?
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8. Mobypicture - Lets you share adventures
in the easiest, most convenient and context rich possible way
1000
apps &services
api.mobypicture.com
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9. Shoot & Share
realtime across ALL your social sites
shoot photo add description
record video add tag
record audio push location
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10. post to your social sites
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11. this drives traffic to Moby
17.860
views
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12. there is a bigger adventure!
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13. there is a bigger adventure!
20% geo
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14. there is a bigger adventure!
20% geo
99% one or more social networks
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15. there is a bigger adventure!
20% geo
99% one or more social networks
95% uses text
15% has used #hashtags
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16. social eco system - Ilse DeLange
band members crew fans media
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17. contextual drivers for www.ilsedelange.com
text geo and time
#ilsedelange
‘Ilse DeLange’
‘Ilse de Lange’
crew
Ilse
band members
management
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18. Shoot & Share
realtime across ALL your social sites
shoot photo add description
record video add tag
record audio push location
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19. fan on twitter
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21. regain grip on the social media conversation | Eurosonic 2011 18

22. integrations on MobyNow music
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23. FACTS
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24. FACTS
now.rabosport.nl
more traffic than rabosport.nl built up
in three years
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25. FACTS
now.rabosport.nl
more traffic than rabosport.nl built up
in three years
now.holland.com
300.000+ unique visitors in two days
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26. FACTS
now.rabosport.nl
more traffic than rabosport.nl built up
in three years
now.holland.com
300.000+ unique visitors in two days
now.ilsedelange.com
first month 8 times the traffic of their best
month ever
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