Using social media and volunteering to get job. March 4th 2016 Made for Finntegrated: working life in Finland - seminar By: Steve Peltonen

1. March 4th 2016 for Finntegrated: working life in
Finland - seminar
Social media in
employment
Steve Peltonen
CFO Ultrahack

3. Channels:
Bigger companies:
Mol, Monster, Oikotie, LinkedIn,
magazine ads, for specific jobs
twitter & company’s own website
Startups:
LinkedIn, Facebook, Twitter, Own
website, word of mouth & friends

4. Do employers check your social
media?
❖ Yes and no
“Only with the permission
of the applicant or when
they give the links”
“Personally I check
LinkedIn at least, if needed
FB and other sites will be
looked at”
“If we don’t know the
employee we’ll check
LinkedIn and Facebook”
“Normally no but if
someone applies through
LinkedIn then yes”

5. How can social media help you
find a job?
❖ Advertise your personal brand
❖ Show off your skills, values & professionalism. Be known as a
resource
❖ Establish credibility
❖ Tweet, blog, comment about the things you know
❖ And always keep on growing your network
❖ Quality over quantity, when you have a job maintain your network
❖ Find a reference from an old or a current employee

6. Exercise on personal brand
values
❖ Identify 3-5product brands that you clearly like
❖ -> Write them down (Example: Apple, Coca-Cola,
Samsung, Nike)
❖ -> Write specific attributes of the brand you like
❖ Identify the most common themes across all brands you
selected

7. Exercise on personal brand
values
❖ Identify 3-5product brands that you clearly like
❖ -> Write them down (Example: Apple, Coca-Cola,
Samsung, Nike)
❖ -> Write specific attributes of the brand you like
❖ Identify the most common themes across all brands you
selected
❖ The traits that come up repeatedly are your personal
values

8. More on personal brand
❖ Whats in it for me? Increase employability, protect online privacy,
show passion and display proactive nature, get noticed by potential
employers, develop important relationships and establish a strong &
professional social media presence
❖ Find out what others need and how your skills, values, experience
and personality fit those needs
❖ Workbook from PricewaterhouseCoopers
bit.ly/personalbrandworkbook

9. Volunteering to find a job
❖ How does volunteering help me?
❖ Expand personal and professional networks, explore
different careers, roles and try out your different talents
❖ Build a track record working for a cause you care about
❖ Learn new and transferable skills and enhance creativity
❖ Volunteering looks good on your CV and employers value
volunteerism

10. Volunteering to find a job
❖ How?
❖ Join volunteer groups on LinkedIn/Facebook (for example
ArcticStartup Awesome volunteers)
❖ Contact the organisation/company directly
❖ Search on social media, ask your friends/network

11. Ice Breaker
❖ Share your name, tell the group about yourself in a few
sentences and tell them one little known fact about yourself

12. Exercise
❖ Research potential employers
❖ In a group talk about what company you'd like to work for
and then select a few together to research them
❖ Go through their social media, website and see where they
list job openings
❖ Discuss how you could stand out to the company and get
the job

13. Social media maintenance
❖ Google your name, set up google alerts on your name,
emails, phone number

14. So what do I do now?
❖ Twitter
❖ Use search and hashtags to find jobs, tweet often and follow interesting
companies/job posting accounts, retweet interesting content from these
companies
❖ Facebook
❖ Like companies you want a job at and interact with them, add professional
skills, stay updated
❖ LinkedIn
❖ Connect and network, check the jobs board, ask for endorsements and
recommendations, share & like articles, write posts, make sure you list
everything so you have a complete and robust profile

15. Tips from employers
❖ At the moment LinkedIn is most used but employers,
“footprint” on some can be useful especially for portfolios
❖ Act smart on social media, your opinions and attitude are
visible, list your skills honestly
❖ The entirety is what matters and social media is a part of
that
❖ Know-how and enthusiasm are very important criteria