Vodafone is holding a concert event to appreciate their top 100 clients in Spain. The clients will attend in a VIP lounge with goodie bags and a chance to win prizes. The concert venue has some issues like limited parking and bathrooms that need to be addressed with security, rented storage, and fan ventilation in green rooms. Decorations will create a luxurious atmosphere with red colors, lights, and banners displaying the Vodafone logo.

2. The objectives
 My client is Vodafone and I decided to make a tribute event for the top one hundred
clients of Vodafone in Spain to show the appreciation from Vodafone to them. Their
´treat´ will be that they are invited to the VIP lounge to the Alejandro Sanz concert
that is sponsored by Vodafone. The other 440 seats on the first floor will be sold with
a 10% discount to Vodafone customers.
 What will happen during the night is, appart from watching the concert, beeing given
a goodie bag up on the VIP which is held on the second floor which will be
containing 50 different applications to download for free by Vodafone, Alejando Sanz
new CD and a small sample of the champagne Veuve Cliequot.
 Also there will be a price handed out to the person who, during the break time of the
concert, wins the new game which is being lounged on one of the applications by
Vodafone.
 The winner will take home the best smartphone on the market along with his new
applications to download to it. The winner will also, with the 10 runner ups from the
competition, will also be given the opportunity to, after the concert, take a photo with
Alejandro Sanz taken by a professional photographer.

3. The theme
 I want to create a luxurious atmosphere for the guests in
the VIP area. I want them to really feel appreciated and
special at this event. So i will decorate with a luxurious
jet-set life style whilst serving champagne, canapés and
caviar.
 The feeling I would like to get in the VIP lounge is
luxurious and relaxed.
 The waiters will be carrying tailcoats and shiny shoes and
will serve the food as well as keeping a low profile during
the whole concert.

4. The theme
 Why I want to create this luxurious theme is because
I think that the VIP guests will appreciate the effort
Vodafone gives on showing their appreciation for
them. Not only with the concert and contests. But I
want the guest to feel they can relax a bit just for a
night and forgett abour the every-day problems, just
being there, getting served canapés with
champagne and not having to think about anything
else. I want them to feel pamempered.

5. The venue
-Main entrance
from the outside
-Ticket booth on
left side of
entrance
-Emergency/side
doors
-Map of location

6. The venue
 Inside the main entrance with a view into the first floor
and stair to the right and left leding up to the VIP area

7. The venue
-View of the stage when
entering the room
-To the left of the stage is
the ail to enter backstage
-To the right of the stage
Is the three emergency
Exits.
View from the stage up
To the VIP area, which is
on the second floor

8. The venue
-View of the VIP area and their view of the scene
-To the right and left are booth for smaller parties, but the ones closest to the scene is alwa
subscribed to the workers from the theater

9. The venue
-When going upstairs from main
entrance you find the VIP bathroom
for woman and the only excisting
one for men.
-The corridor leads you to the
balconys to the right and left side of
the VIP area.
-Technicians place in the middle of
second floor.

10. The venue
 Entrance from the audience room to the
backstage area where there is a WC as well.
 Across the stage on the right side is a stair
down to the 10 green rooms where they have
showers, WC etc.

11. The venue
 Backstage to pass to the stair, you have to walk
over a lot of cables etc. Which al need to be taped
down better.
 The elecricity things are backstage to the right of
the stage, which also needs a lot more covering
over.
 One storage room excists on the second floor, but is
already filled with stuff from the technicians etc.

12. The venue – Scouting and
questions

13. The venue- SWOT
 S. – Sound, lightning, electricity, central location, easy to access
by public transportations.
 W. - WC problems, green rooms without windows/ventilation, one
way street outside main entrance and side doors, small VIP area
(with regards to serving the catering), only fire escapes to the right
side of the stage, the stage also leans towards the audience. No
support for handicapped persons.
 O. - Central location could have been a bigger event if not for the
small capacity of the venue
 T. – Small teatre, old, difficult not to stop traffic when audience is
arriving (becouse it´s narrow and there will probably be a lot of
media), small mainentrance and traffic very close by it,

14. The decoration
 For decorations I will focus on the luxury theme with discrete
touches. Since it is an old theatre with red velvet seats and red
carpets, I think the venue already brings a feeling of luxury to.
 Since the theater already is red, which is Vodafones signature
color, I will not use anymore red for the decoration.
 Outside and inside the main entrance I will have posters with
Alejandro Sanz with a small Vodafone logo in each right corner.
 On the stage I will have a banner with the Vodafone logo and a
signature of Alejandro on it in the background of the stage that will
cover the whole wall from the stage floor to the roof. So the
audience doesnt “forgett” who invited them to the concert and who
is the reason for the concert happening. Also so that all fotos taken
durng the show will have the Vodafone logo in the background.

15. The decoration
-Alejando Sanz poster with logo
-Stage with logo in background,
but it will be in a soft white color
-Velvet curtains, but in dark red by
VIP entrance
-Champagne fontain by the entran
To the VIP area (second floor)

16. The decoration
-I want to create a luxurious atmosphere
with softer lights and red colors
(from the velvet from the chairs, carpet and curtains.
-The lightshow should go in red/yellow lights

17. How to solve the
problems
 Storage- I would solve the problem I have with the storage place by renting a storage in the
center of Madrid for 24 hours. Where I would storage everything that I need to get rid of from
the stage area etc.
 Catering- I will solve the catering problem with having the catering food, champagne etc.
Stored under serving tables by the second floor waiting area (between the bathrooms). They
coud small refrigiators under the tables where they will put out canapés etc (as well as
walking around the area serving). The tables will be covered with white cloths with red
boarders to reinforce the Vodafone theme.
 WC- The WC issue regards to that only one men´s bathroom excist on the second floor
where the VIP area is. I would put a sequrity guard above the stair that leads to that
bathroom who will check that no one passes to the VIP without the access card given to the
VIP guests.
 Sequrity- I will need plenty of sequrity guards placed out on diffrent places across the venue.
I would have two by the main entrance to make sure no one without VIP card or ticket will
enter the theater. I would also have on next to each stair that leads up to the VIP, including
one guard that only checks that no one passes from the men´s bathroom to the VIP without
the card. I would also place minimum two guards outside the fire exits, where the staff also
has their smoking area. And ofcourse I would have a fence seperating the audience further
from stage where minimun 5 gurads will be guarding. Also next to the entrance to backstage
would have a guard.

18. How to solve the
problems
 Fire escape- There is only 3 fire escapes from the performance room, except
for the main entrance. That i actually dont know how to solve at all.
 Parking facilities- I would subscribe aprox. 400 parking lots at the public
parking by Plaza Santa Ana.
 Green rooms- Regards to ventilation/windows in the green rooms i would have
fans put in to at least get som cirkulation of the air inside the rooms. The rooms
are apart from being bad ventilated very old and worn out. I would definitly put
the same luxurios decoration inside the lounges as in the VIP to pif it up a bit.
For example I would have the red velvet curtains covering the door from the
inside, and having textiles in white put up on the walls to make it look a bit
fresh, a chandelier to give a more glamouros feeling and also have champagne
on cold inside the lougne.
 One way street- The problem with having a one way street is that the media
and press coming to take photos might block a big part of the street. Also the
guest arriving in cars might get jammed up in traffic since the other one-way
streets in this particular area leads to the one where the theater is. I dont know
how to solve this problem.