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Mats Björk | @matsbjork
Mats Björk | @matsbjork 
4,6 > 
2,6 
90% > 
50% 
17+ 5
Gamification 
Mats Björk | @matsbjork
70% 
50% 
25% 
av alla Global 2000 organisationer 
kommer ha minst 1 applikation som 
tillämpar gamification 2014 
av organisationer som har uttalade 
innovationsprocesser kommer applicera 
gamification på dessa 2015 
av alla omdesignade affärsprocesser 
kommer applicera gamification 2015 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
80% 
Kommer att misslyckas 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
80%!!! 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Så hur gör 
de 20% som 
lyckas? 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Engagera 
Människor 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Motivatorer 
Vs 
Omotivatorer 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Verksamhet Användande 
Teknik 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Mening 
Förverkligan 
de 
Grupptryck 
Oförutsägbar 
het 
Undvikande 
Prestation 
Ägarskap 
Underskott 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Killers Achievers 
Avsluta Räkna ut 
BARTLE 
SPELARSTILA 
Vinna 
Överkomma 
Repitera 
Undersöka 
Socializers Explorers 
Lära sig 
Mats Björk | mats.bjork@sogeti.se | @matsbjork 
R 
Spelare 
Värld 
Agerande 
Interagerande 
Tävla 
Utmaning Strategi 
Nivåer 
Utmana 
Växla upp 
Samarbete 
Kommunicera 
Fantisera 
Personalisera 
Utföra 
Samla 
Tolka 
Reflektera
Mats Björk | mats.bjork@sogeti.se | @matsbjork 
Achievement 
s 
Combos 
Infinite 
Gameplay 
Progression 
Appointment 
s 
Community 
Collaborati 
on 
Levels Quests 
Behavioral 
Momentum 
Countdown 
Loss 
Aversion 
Reward 
Schedules 
Blissful 
Productivit 
y 
Discovery Lottery Status 
Bonuses 
Epic 
Meaning 
Ownership 
Urgent 
Optimism 
Cascading 
Information 
Theory 
Free Lunch Points Virality
Discovery Onboarding Grind End game 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Exempel 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Ett knippe exempel 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Ett knippe exempel 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Ett knippe exempel 
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Mats Björk | mats.bjork@sogeti.se | @matsbjork
Mats Björk 
Digital Strateg 
E-post : mats.bjork@sogeti.se 
Telefon : 072 729 45 84 
Twitter : @matsbjork

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Gamification skönsmons skola

  • 1. Mats Björk | @matsbjork
  • 2. Mats Björk | @matsbjork 4,6 > 2,6 90% > 50% 17+ 5
  • 4. 70% 50% 25% av alla Global 2000 organisationer kommer ha minst 1 applikation som tillämpar gamification 2014 av organisationer som har uttalade innovationsprocesser kommer applicera gamification på dessa 2015 av alla omdesignade affärsprocesser kommer applicera gamification 2015 Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 5. 80% Kommer att misslyckas Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 6. 80%!!! Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 7. Så hur gör de 20% som lyckas? Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 8. Engagera Människor Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 9. Motivatorer Vs Omotivatorer Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 10. Verksamhet Användande Teknik Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 11. Mening Förverkligan de Grupptryck Oförutsägbar het Undvikande Prestation Ägarskap Underskott Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 12. Killers Achievers Avsluta Räkna ut BARTLE SPELARSTILA Vinna Överkomma Repitera Undersöka Socializers Explorers Lära sig Mats Björk | mats.bjork@sogeti.se | @matsbjork R Spelare Värld Agerande Interagerande Tävla Utmaning Strategi Nivåer Utmana Växla upp Samarbete Kommunicera Fantisera Personalisera Utföra Samla Tolka Reflektera
  • 13. Mats Björk | mats.bjork@sogeti.se | @matsbjork Achievement s Combos Infinite Gameplay Progression Appointment s Community Collaborati on Levels Quests Behavioral Momentum Countdown Loss Aversion Reward Schedules Blissful Productivit y Discovery Lottery Status Bonuses Epic Meaning Ownership Urgent Optimism Cascading Information Theory Free Lunch Points Virality
  • 14. Discovery Onboarding Grind End game Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 15. Exempel Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 16. Ett knippe exempel Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 17. Ett knippe exempel Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 18. Ett knippe exempel Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 19. Mats Björk | mats.bjork@sogeti.se | @matsbjork
  • 20. Mats Björk Digital Strateg E-post : mats.bjork@sogeti.se Telefon : 072 729 45 84 Twitter : @matsbjork

Notas del editor

  1. Cats : Ungefär 43 400 000 resultat (0,51 sekunder)  Sustainability : Ungefär 9 430 000 resultat (0,34 sekunder)  Ananth Pai is a 3rd grade teacher. He has incorporated games to teach his students about reading and mathematics. The result is that within 4.5 months Mr. Pai's class went from being a below average 3rd grade class to a mid level 4th grade class.[5]
  2. Bakgrund
  3. Gamification = Spelmekanik och speldynamik i ickespelkontext Dataspel Marknad 2014 : 101 Miljarder Dollar 2015 : 110 Miljarder Dollar (800 Miljarder kr) Film Marknad 2014 : 88 Miljarder Dollar
  4. Känner ni igen mönstret? Webbsidor Social Media Appar
  5. Teknik : Elden uppfanns i Brunflo nån gång vi -50 Hjulet Vi har vårt hjul nu : Det heter digital. Center i digital är du och vi.
  6. ”Gamification Education Examples” Ungefär 1 740 000 resultat (0,45 sekunder)  http://www.knewton.com/gamification-education/ http://www.gamifyingeducation.org/ http://www.educatoral.com/wordpress/gamification/
  7. ”Gamification Education Examples” Ungefär 1 740 000 resultat (0,45 sekunder) 
  8. Linked In progression. Förverklingande och prestation.
  9. Zombiesrun. Uppdrag Virtuella ”saker” Levlar byn Achievements. *Mening, prestation, oförutsägbarhet, förverkligande visst undvikande och underskott
  10. Linked In progression. Förverklingande och prestation.
  11. Zombiesrun. Uppdrag Virtuella ”saker” Levlar byn Achievements. *Mening, prestation, oförutsägbarhet, förverkligande visst undvikande och underskott
  12. Goalcard spelifierar personlig ekonomi. Sätt sparmål. Visualisera sparmål. Man får achievements när man närmar sig. Uppdrag. Dessutom ackumulerar man FiQ-poäng som kan användas för näthandel.
  13. Enkelt ”spel” för marknadsföring av lokalt företag. Ställer en fråga med true or false / vecka Svarar med en video + intervju av vinnaren + fysisk reward. Inte i enlighet med FBs riktlinjer
  14. Bonussystem Engagerar andra.
  15. Gamification.co PBL FB-integrering