Introduction to Promoter Index (Soovitusindeks).

1. Customer Loyality and
Promoter Index
Mats Soomre
IMG Konsultant AS
www.imgkoolitus.ee

2. Promoter Index
www.recommy.com

3. Promoter Index
www.recommy.com

4. What is Promoter Index?
Promoter Index is a web-based customer
feedback system, it is:
… understandable
… cost- effective
… working!

5. Methodology
Loyality question (number 0-10)
1) What is the probability of you recommending
/your company name/ as a service provider to
your friend or colleague? (0-10)
Open question (text)
2) Please give the reason of your assessment

6. Benefits
The answers to these questions provide the organization
with two benefits:
1) Current information on issues that must be improved (not a
quarter later as with traditional customer surveys).
2) An index showing you how good your service is and what
the trend is.

7. Benefits
• Concrete metric, % (number) and graph
(trend)
• specific service case  specific feedback
• Good marketing tool - customer compliments
what other customers can see
• It is cost- effective
• It is ready to use: www.recommy.com

8. Recommy.com webservice
• The solution interface is in
English, Russian, Latvian and Estonian.
• Feedback can also be collected in
German, English, Dutch, Russian, Spanish, S
wedish, Latvian, Lithuanian, Estonian and
Finnish

9. What does it cost?
BRONZE PACKAGE*
• The fee per customer response 0.28 €. This means that you will only
pay for responses that you receive. For example, if you send a poll to
20 customers and 10 of them respond, you will pay 2.8 €. This
package is suitable for those who send out few polls.
SILVER PACKAGE*
• This package is for a monthly charge of 95 €. It allows receiving up to
6,000 feedback responses per year (i.e. ca. 500 feedback responses
per month). The number of feedback responses per month can
exceed 500, but the annual amount must remain within the limit of
6,000.
GOLD PACKAGE*
• This package is for a monthly charge of 190 €. Feedback isn´t limited.
Full functionality.

10. Register now!
www.recommy.com
* One month free of charge
* Free consultation
* Free integration