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Similar a Practical guide to Google AdWords (for Brisbane Web Design Meetup Group) (20)
Practical guide to Google AdWords (for Brisbane Web Design Meetup Group)
- 1. Presentation Google Adwords - Getting started (properly) Brisbane Web Design Meetup, 11-Dec-08 Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
- 5. The adverts (2) Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
- 11. Keyword Tool Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
- 13. Keyword Tool (iterate) 182 more Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
- 15. Example Advert Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Use keywords from only one keyword group in the ad
- 16. Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au Set your daily spend Use traffic estimator
- 17. Traffic Estimator Prepared by Ben Maden MEng MBA [email_address] Copyright © 2008, Matter Solutions Pty Ltd www.mattersolutions.com.au
Notas del editor
- Why are online ads good? - Direct connection to consumers - Reactive, can be changed -
- Propects display needs though search terms
- Gmail same as RHS Content network - Google scans page for theme – same but coloured differently
- HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
- HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications