1. Don’t Forget Email Marketing!Presented by: Matt Goyer, Redfin@mattgoyerJuly 13, 2010, Real Estate Connect SF

2. Don’t Get Caught Up With Social Media Hype Redfin Survey, 450 site users http://bit.ly/FacebookNotTwitter

3. For Redfin: Email > Social Media Redfin’s #’s: Facebook: 1,100 fans Twitter: 4,571 followers Blog: 1,400 email subscribers 200 page views/day Email newsletter: 210,000 subscribers, growing 250% year-over-year 15-35% open rate Alerts for new listings: millions of emails a month

4. 5 Things to Get Right

5. 1. Do It For the Right Reasons Have a clear goal Build trust by telling it like it is Know your audience 25-45 year olds, net-savvy, highly educated Commit to a schedule Twice a month Don’t spam, make it easy to unsubscribe

8. 5. Get The Most Out of It Post to your blog Then link to your blog post from: Facebook Twitter Website Make it easy for promoters to share Respond to replies & comments

9. Proof Email Marketing Works “Great job to the Redfin team for the stats on the current market. As a consumer, I appreciate that Redfin has a policy of being open and honest with information and data; a good contrast to [removed]. In fact, I would now say that this transparency is now a bigger motivator for me to use Redfin for my purchase than the 1.5% refund.” - Seattle Redfin Customer

10. Industry vs. Redfin Newsletters Real estate averages from MailChimp report: http://bit.ly/EmailBenchmarks

11. Thanks! Email: matt@redfin.com Twitter: @mattgoyer @redfin Blogs:http://activerain.com/blogs/mattgoyer http://blog.redfin.com