An email marketing masterclass with examples of how to do it, how not to do it, detailed statistics and practical tips on how to get the most out of your campaigns.

1. Email Marketing Masterclass

6. The Email Marketing Landscape: Where We’re At...

13. The Clutter: Guess what, other people are email marketing as well!

14. Source: Radicati Group Email Statistics Report 2010:2014

16. It’s Illegal

17. It’s Illegal It’s annoying

20. Introducing: Permission Marketing

26. The Three Golden Rules of Email Marketing

31. The Two Types Of Email Marketing

34. The Two Types of Email Marketing: Email Newsletters Example: Dan Smith’s Property Update (Real Estate)

35. The Two Types of Email Marketing: Email Newsletters Example: mUmBRELLA

36. The Two Types of Email Marketing: Email Newsletters Example: Brisbane Business News

38. The Two Types of Email Marketing: Special Offers Example: Oskars

39. The Two Types of Email Marketing: Special Offers Example: Cold Rock Fathers Day

40. How to Get Subscribers

45. Subject Lines

47. Subject Lines

48. Let’s Look at Some Examples of good and bad email marketing…

49. Four Good Options Vision6 http://www.vision6.com.au Pros: Cheaper for very large databases (50,000+) Cons: Expensive monthly subscription fees Interspire http://www.interspire.com/emailmarketer/ Pros: You can run it yourself Cons: Sllloooooowwww, requires technical setup MailChimp http://www.mailchimp.com/ Pros: Free for up to 500 subscribers, packed with features Cons: Not as cheap for over 500 subscribers, monthly fee Campaign Monitor http://www.campaignmonitor.com/ Pros: Cheap, super-easy to use, smart, pay on demand Cons: It’s not free

50. Great Email Marketing Examples

51. OK, cool. How do I send this thing out?

52. Campaign Monitor Demo

53. What Results Should I Expect?

54. Results to Expect

55. Results to Expect

57. Re-cap: Our Top Email Marketing Tips