Greater Portland Inc Presentation

1. GREATER PORTLAND INC
OREGON CITY BUSINESS
ASSOCIATION
NOVEMBER 26, 2019

2. PUBLIC + PRIVATE
SECTOR
PARTNERS
WHO WE ARE
GPI SMALL
CITY
CONSORTIUM
70+
Logos represent GPI board members

3. We market and sell the region to
companies thinking of expanding or
relocating their business
WE TELL GREATER PORTLAND’S
STORY

4. Greater Portland Inc
What we do:
• Marketing and business development
• Regional convening and capacity building
• Comprehensive Economic Development Strategy (CEDS)
• Community assistance (e.g., research, marketing, strategic
planning, etc.)
• Programs and Initiatives
• Site Readiness Toolkit – 15 communities participating
• Growing Small Businesses Globally – 35 companies

5. Greater Portland Region
Portland-Vancouver MSA
• 2.4M population
• 2 states
• 7 counties
• 6 port districts
• 102 cities

6. Why Recruitment?
Three-legged stool of economic development
1. Attract jobs – “recruitment,” “business attraction”
2. Retain jobs – “business retention and expansion”
3. Create jobs – “entrepreneurship”
(the stool sits on a foundation of workforce, infrastructure, capital, etc.)
Why should we recruit companies?
• Jobs, investment, supply chain development, diversification, etc.!
• Example – would Greater Portland’s economy (or Oregon/SW Washington) be
the same without Intel, adidas, Daimler, Boeing, etc.?

8. How It Works
Marketing and
Business
Development
Lead and Prospect
Generation
Prospect
Management
Win or Lose, Gain
Competitiveness
Intelligence
Value Proposition
(Research, Strategy)

9. What does recruitment tell us?
• Whether or not we are competitive
• BTW - Competition exists whether we like it or not
Implications for the other two stools…
• Everything depends on our competitiveness
• BRE and entrepreneurship work depends on competitiveness
• Business retention is important, but if we’re not cognizant of the
competition it may be ineffective
• Likewise, we can help entrepreneurs create companies/jobs… but if
we aren’t competitive for the growth of those companies, then we will
lose them

11. ECONOMIC GROWTH &
PROSPERITY FOR ALL

12. Greater Portland Inc
TRADED-SECTOR BUSINESS RECRUITMENT
Targeted effort to elevate Greater Portland as a business/investment
location to decision makers around the world
COMMUNITY ASSISTANCE
PROGRAM
Support to municipal and local partners concentrated
on economic development competitiveness
REGIONAL BUSINESS
MARKETING & PR
Raising the visibility of Greater Portland and
its assets to generate investment interest;
promoting GPI as an authority on economic
growth and prosperity for all
NORTH-STAR
THINK & DO TANK
Define and enable regional vision through
innovative program creation and implementation
BUILD REGIONAL
EXPERTISE
Expand capacity and network of regional
champions through strategic engagement

13. Talent & Workforce Development Woven
Throughout
TRADED-SECTOR
BUSINESS
RECRUITMENT
COMMUNITY
ASSISTANCE
PROGRAM
REGIONAL
MARKETING &
PR
NORTH-STAR
THINK & DO
TANK
BUILD
REGIONAL
EXPERTISE
Core value
proposition
Board of
Directors
Audience with Small
City Consortium,
Economic
Development
Professionals
Print and digital
collateral, social
media, resource in
recruitment efforts
Greater Portland
2020 Council,
PEOPLE work
group, Diversity in
Leadership
Highlight
importance of your
work: Ambassadors,
Economic
Development Week,
Annual Summit

14. Since 2015, GPI’s work has led to:
Jobs
2,822
$152M Income
$24:1 Return

16. 2019 PROSPECTS
BY INDUSTRY
(n=54)
Software declined over the
year from just under a third
to under a quarter of
prospects.
Manufacturing 54% of all
prospects.
“Other manufacturing”
includes
• Food, lumber, consumer
products, aerospace,
building products
Other
Manufacturing
30%
Software and
Media
26%
Business
Services
13%
Computer
and
Electronics
Manufacturin
g
9%
Metals and
Machinery
Manufacturing
7%
Clean
Technology
7%
Health
Sciences and
Technology
4%
Athletic and
Outdoor
2%
Logistics
2%

17. 2019 DOMESTIC VS FDI (n=54)
FDI plateaued at
about 1/3 of
prospects until 2019
– prospects jumped
to just over 2/5 of
all prospects – due
to GPI and
Business Oregon
contractors and
increased activity of
local and
international
multipliers
Domestic
59%
FDI
41%

18. 2019 EXISTING VS GREENFIELD (n=54)
Pure greenfield
requirements is 20%
of the pipeline
Existing requirements
nearly 70%
Existing
69%
Greenfield
20%
Existing or
Greenfield
11%

19. 2019 MANUFACTURING PROSPECTS
Data Acreage Square Feet Jobs
Total 292 2,010,000 3,687
Average 29 125,625 168
Median 32 50,000 88
Max 70 500,000 1,000
Min 5 5,000 20
• 2019 avg SF: 126k, 2019 median SF: 50k SF (skewed by large
projects)
• 2018 avg SF: 107k, 2018 median SF: 80k SF
• 2017 avg SF: 79k, 2017 median SF: 40k SF
• Excludes distribution, R&D, etc.

20. 2019 OFFICE PROSPECTS
Data Acreage Square Feet Jobs
Total - 324,000 1,145
Average - 14,727 52
Median - 7,500 30
Max - 75,000 300
Min - 1,000 4
# of Prospects - 22
• Average requirement down by more than half – 38k in ‘18 to 15k
• Median requirement lower – skewed down by small office req.
• No greenfield demand (same since 2016)
• Does not include manufacturing, distribution, R&D, etc.

21. TAKEAWAYS
• GPI’s proactive approach
• Cold Call Campaign
• Aggressive travel calendar
• Software declines=CA declines
• Metals and machinery, clean tech manufacturing-notable
uptick
• All office projects need existing buildings
• 70-80% of industrial projects require existing buildings

22. 2015-2019 Trend Analysis

23. Space Requirements 2015-2019
19
44
37
34
37
2
5 6 4
11
1 4 4 3 6
0
5
10
15
20
25
30
35
40
45
50
2015 2016 2017 2018 2019
Existing Greenfield Existing or Greenfield

24. TOTAL PROSPECTS (COUNT)
22
53
47
41
54
0
10
20
30
40
50
60
2015 2016 2017 2018 2019

25. INDUSTRIAL VS OFFICE PROJECTS
(PERCENTAGE)
30%
56% 57% 51% 53%
70%
44% 43% 49% 47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017 2018 2019
Industrial Office

26. SOFTWARE AND MEDIA DOWN
59%
36%
19%
32% 26%
41%
64%
81%
68% 74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017 2018 2019
Software and Media All Other

27. AVERAGE SQUARE FOOTAGE BY PROJECT TYPE
34,000
39,000
27,500
38,250
14,727
35,000
73,000
104,000 107,083
125,625
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2015 2016 2017 2018 2019
Office Manufacturing

28. MARKET SOURCE OF PROJECTS
41%
32%
13%
32%
20%
5% 17%
30%
29%
41%
55% 51% 57%
39% 39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017 2018 2019
California FDI All Others

29. LEAD SOURCE OF PROJECTS
41%
30% 36%
17% 17%
18%
28% 17%
29%
22%
41% 42% 47%
54%
61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2016 2017 2018 2019
Company Site Selectors All Other

30. Portland’s Economic Growth
2012-2017: #166

31. Past 12 Months Job Growth

33. Current Sector
Breakdown

34. A closer look at
GPI’s Target
Industries

35. Forecast

38. Thank you
@GreaterPDX
@GreaterPortlandInc
Facebook.com/GreaterPortlandInc
linkedin.com/company/greater-portland-inc
Larry Holt
Vice President of Business Development
971.339.2008
Larry.holt@greaterportlandinc.com