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BA 257 C5.C2

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mattheweric
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Ch. 5, Case 2: Applebee’s, Travelocity, & Others: Data Mining for Business Decisions Team 2: Ali Alsagor Anthony Datollo Stacy Genelow Kevin McNavage Matthew Vital
Applebee’s (Background) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Applebee’s (Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem ,[object Object],[object Object],[object Object],[object Object]
The Problem: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solution: Applebee’s ,[object Object],[object Object]
Evaluation of Alternatives: Applebee’s ,[object Object],[object Object],[object Object]
Recommendations: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation ,[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Travelocity (Background) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Bill of Rights ,[object Object]
Travelocity (Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem: Travelocity ,[object Object],[object Object],[object Object],[object Object]
Solution: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation of Alternatives: Travelocity ,[object Object],[object Object],[object Object]
Recommendations: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object]
VistaPrint Ltd. (Background & Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem: VistaPrint ,[object Object],[object Object],[object Object]
Solution: VistaPrint ,[object Object],[object Object],[object Object]
Evaluation of Alternatives: VistaPrint ,[object Object],[object Object],[object Object]
Recommendations: VistaPrint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Vista Print ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object]
QUESTIONS????

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BA 257 C5.C2

  • 1. Ch. 5, Case 2: Applebee’s, Travelocity, & Others: Data Mining for Business Decisions Team 2: Ali Alsagor Anthony Datollo Stacy Genelow Kevin McNavage Matthew Vital
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