iPhone quickstart for Java developers presented at GIDS 2010 in Bangalore, India

1. iPhone & iPad
Development Quick Start
pe rs
ve lo
de
Ja va
f or
Sunday, April 25, 2010

2. Matthew McCullough
★ Open Source Architect
Ambient Ideas, LLC
★ Twitter
@matthewmccull
★ Email
matthewm@ambientideas.com
★ Web
ambientideas.com/blog
Sunday, April 25, 2010

3. Why the iPhone?
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4. Sunday, April 25, 2010

5. Sunday, April 25, 2010

6. e k!
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O n
u c t io
a
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7. Sunday, April 25, 2010

8. Sunday, April 25, 2010

9. Sunday, April 25, 2010

10. Sunday, April 25, 2010

11. Sunday, April 25, 2010

12. Apple Retail Stores Outperform Tiffany’s, Best Buy
Apple Computer has higher sales per square foot at its retail stores than
Best Buy, Neiman Marcus, and even Tiffany & Co, according to a report
released by Bernstein Research last Tuesday. Performance per square foot
is one of the most important metrics in evaluating a retail chainis success.
The report provided the numbers per square foot per year.
◦ Apple: US$4032
◦ Tiffany: US$2666
◦ Best Buy: US$930
◦ Neiman Marcus: US$611
The report cited Apple is better selection of location and better design
aesthetics in the store compared to the competition. In addition, Apple has
concentrated on premium products rather than cut-throat competition with
PC manufacturers on very slim profit margins. As a result Apple earns an
average of $23M in annual sales per store compared historically to
Gatewayis US$8M per store. Those Gateway stores are now all closed. Part
of Appleis success was attributed to the fact that Apple customers can walk
out of the store with the product; at Gateway they could not.
The report concluded that Appleis keys to retail success have been
location, location, location. Design a great store, appeal to the impulse
buyer, and maximize the revenue per square foot.
Sunday, April 25, 2010

13. 170,000 apps
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14. Sunday, April 25, 2010

15. Sunday, April 25, 2010

16. 2 billion downloads
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17. Sunday, April 25, 2010

18. Sunday, April 25, 2010

19. Sunday, April 25, 2010

20. Let’s Code!
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21. Sunday, April 25, 2010

22. Sunday, April 25, 2010

23. Tools of the Trade
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24. an Intel-based Mac
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25. Sunday, April 25, 2010

26. Sunday, April 25, 2010

27. an Apple Developer Account
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28. Sunday, April 25, 2010

29. an iPhone SDK installation
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30. Sunday, April 25, 2010

31. which gives you...
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32. XCode
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33. Sunday, April 25, 2010

34. Dash Code
not the app you’re looking for
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35. Interface Builder
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36. Sunday, April 25, 2010

37. iPhone Simulator
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38. Sunday, April 25, 2010

39. The Language
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40. 1971
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41. Alan Kay
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42. Smalltalk
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43. Sunday, April 25, 2010

44. Objective-C
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45. Sunday, April 25, 2010

46. all the fun of C
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47. all the fun of C
all the fun of Smalltalk
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48. all the fun of C
all the fun of Smalltalk
with none of the
annoying garbage collection
of Java
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49. Sunday, April 25, 2010

50. What about other
languages?
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51. iPhone Developer Agreement
Section 3.3.1
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52. Sunday, April 25, 2010

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54. Sunday, April 25, 2010

55. Sunday, April 25, 2010

56. Web Services & iPhone
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57. native XML parsing
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58. t
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Java Web JSON / SOAP / REST / HTTP iPhone
Services Objective-C
Sunday, April 25, 2010

59. The Devices
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60. iPhone 1st Gen, 3G, 3Gs
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61. Sunday, April 25, 2010

62. Sunday, April 25, 2010

63. iPod Touch 1st, 2nd, 3rd gen
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64. Sunday, April 25, 2010

65. iPad
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66. Sunday, April 25, 2010

67. Device Differences
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68. difference in
resolution
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69. 320x480
768x1024
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70. universal binaries
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71. iPhone & iPad
Development Quick Start
att endi ng!
you for
Th ank
pe rs
ve lo
de
Ja va
f or
Sunday, April 25, 2010

72. Photo Credits
• iPhone Icon Photomosaic: http://www.flickr.com/photos/ikoka/3660963620/
• Spider: http://www.flickr.com/photos/8988256@N06/3802748096
• Apple on Grey: http://www.flickr.com/photos/10499171@N00/4486821291
• Apple Store: http://www.flickr.com/photos/95572727@N00/4515390835
• Apple, Colored: http://www.flickr.com/photos/31471648@N06/3276332727
• Apple Vortex: http://www.flickr.com/photos/tigerpixel/3536053200/in/set-72157612798986747/
• Dripping Apple: http://www.flickr.com/photos/31471648@N06/3363896214
• Alan Kay: http://commons.wikimedia.org/wiki/File:Alan_Kay_(3097597186).jpg
Sunday, April 25, 2010