Introduction to Piwik, the open analytics platform. Updated in 2015 - enjoy!

2. Table of Contents
1) Introduction, mission, values
2) Presentation

3. Who am I?
● Matthieu Aubry
● Frenchman living in New
Zealand
● Founded Piwik, Lead dev
● Co-founded Piwik PRO
● Software Engineer
● Favorite things in life:
Privacy, Freedom, www,
Peace, Truth,
Love and Nature.

4. Why is analytics useful?
You spend a lot of time building
websites, apps, products...
●
Learn who are the people using it
●
Understand their behavior
●
Monitor over time
→ Improve your sites and apps!

5. What is ?
The leading open Web Analytics platform
Used by more than 1% of the Internet
1,100,000 websites worldwide
Translated in 54 languages
Free/Libre software

6. Piwik Mission Statement
"To create, as a community,
the leading international open
source web analytics platform,
that gives every user
full control of their data."

7. Brief history

8. A few project stats
90 releases in 7+ years

9. Our core values at Piwik
●
Alternative to Google Analytics
●
Decentralised Open Platform
●
Security
●
Reliability, QA
●
Freedom
●
Engineered to last

11. Our community values
●
Be Open
●
Be Easy to use
●
Be Available in more languages
●
Be Accessible to more humans
●
Be Agile as a community

12. Let's see how
Piwik can help you
understand your
audience

13. What can I use Piwik for?
● Website analytics
● Ecommerce analytics
● Intranet analytics
● Mobile app analytics
● Web Server log analytics

15. What types of devices are popular?

16. Where are users connecting from?

17. Geolocating regions and cities

18. What do users search for
in the search box?

19. Track your Goals

20. Which channel brings you
“highest engaged” visitors?

21. View where users click on each page

22. View the flow of clicks before and after a
page, here for the Résumé page

23. Most analytics tools
give only aggregated
reports...
Piwik offers insights
on a per-user level

24. Users appear in Real-Time on the map

25. View details of all visits

27. And much more!
Segmentation,
Event tracking,
Awesome APIs,
Campaign tracking,
Real time analytics,
Ecommerce analytics,
Measure page speed,
Customisable dashboards,
Email reports (pdf/html/csv),
Track users across devices...

28. Piwik Mobile

29. Extend Piwik with Marketplace

32. Alert me by email
when the site becomes slow

33. Piwik vs. other platforms
User-centric reporting
Build user profiles and
store sensitive data.
Customizable
Extend and customize
the platform to your
needs.
Unlimited data
No limits for users,
sites, traffic or custom
variables.
Platform ownership
Full control over the data
and the software.

34. Measure Anything
Measure...
● Retail shops
● APIs
● the Internet of Things
(Machines, Sensors, Wearables...)
● Monitor IT infrastructure

35. More than just Analytics...
We recognise Piwik can have
an even bigger impact
in the web tools ecosystem.
● A/B Testing Framework
● Tags manager
● Big insights?
● Recommendation engine?

36. Thank you!
Note: we are hiring an experienced Application Engineer
(PHP/JavaScript) to work with us full time
and build the future of Piwik!

37. Questions?