Presentation by Rick Merten of Permission communications, at the 2011 affili@syd conference in Sydney, June 22nd.

1. Ingham Enterprises June 2011

2. Summary Overview Ingham Enterprises Digital Marketing Timeline Promotions Mr. Executive Perks Master Your Kitchen Dinner with Friends Epicook Insights & Results Working with affiliates Annual benchmark

4. Unlock the power of Permission Ambassador Our mission is to build valuable and sustainable B2B & B2C relationships by discovering the triggers that unlock greater levels of permission. Advocate Adore Fan Love Like Permission Level Customer Desire Visitor Interact Prospect Aware Suspect Relationship Knowledge & Value

5. Ingham Enterprises Ingham Enterprises producers of chicken and turkey products. Presence in both the fresh and frozen sections of supermarkets Permission manage two “club” or database programs: Club Ingham and Today’s Turkey. www.inghams.com.au

6. Digital & database marketing Objective: To build a database of primary grocery buyers. The target is 10% of Australian homes. Strategy: Develop a series of digital acquisition promotions Leverage the existing database by encouraging membersto invite their family and friends to register Access new and active online users through affiliate networks. High value segmentation Product trial Local area marketing Club Inghams DB Acquisition Turkey Benchmark Benchmark Benchmark

7. Database Acquisition and Measurement 4 Waves of acquisition promotions Mr Inghams Executive Perks Master your Kitchen Dinner with Friends Epicook Annual Benchmark surveys 2012 2009 2010 2011 Epicook Benchmark Benchmark Benchmark Executive Perks Dinner with Friends Master Your Kitchen

8. Mr. Executive Perks Register and share for your chance to ‘Live like the King of Poultry’ 6 week promotion 30,000 registrations 50% from affiliates 50% from referral Prize value - $10,000

9. Master Your Kitchen Select the ingredients and be judged on your dish Run in Australia and New Zealand Prizes - $3,000 retail voucher and 50 Cookbooks New Zealand 1 month 6,287 registrations 799 referrals

10. Dinner with Friends Invite your friends and family to a dinner party 6 week promotion 19.5% of referral emails resulted in a registration Prize – Dinner for up to 10 people at the winners home prepared by a Chef

11. Epicook Share, comment and vote on tips for meal time success 6 month promotion 28,977 registrations to date On average 3.5min on the site Share with friends via Facebookand Twitter Prize value - $16,000 worth of vouchers

12. Insights Working with affiliates Benefits Reach No need to factor in wastage Guaranteed ROI Challenges Promotionally driven members Retention List overlap Control over media placement

13. Year on Year Benchmark Results Purchase -I sometimes buy Ingham’s chicken or turkey as a result of reading the newsletter – strongly agree increased from 19% to 26% Today’s Turkey website - visits increased once a month from 42% to 46% and increased for once every 2-4 weeks from 25% to 28% Club Ingham website - visits increased once a month from 34% to 43% And increased for once every 2-4 weeks from 19% to 28% Today’s TurkeyOpen rate = 31% CTR = 7% Club InghamOpen rate = 33% CTR = 10%

14. Thank you& Questions Rick Merten rick.merten@permission.com.au (02) 8024 5401 www.permission.com.au Twitter: @rickmerten or @permission_syd LinkedIn: http://au.linkedin.com/pub/rick-merten/0/528/29