7 Reason Why Social Media Won't Work For Your Business
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Matt Hodkinson presents 7 reasons why social media probably isn't working for your business. This presentation is intended to serve small to medium sized business owners in recognising that adopting a culture of listening, and having specific objectives and timescales for business growth, underpins the route to becoming a "Socially Successful Business".
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7 Reason Why Social Media Won't Work For Your Business
- 1. Social Media for REAL Business Benefit Matt Hodkinson F7 Social Media Ltd.
- 2. 7 Or... Reasons Social Media won’t work for your Business
- 3. Adopting The Wrong Mindset
- 6. B2B vs B2C
- 9. Social Media Can’t Help a Rotten Business
- 11. What Happens Online, Echoes Offline
- 12. Not Listening!
- 13. Understand the Customer Get the Customer Keep the Customer Customers become Raving Fans
- 14. How KLM Listen
- 16. Reasons to Listen: • Market Research • Customer Insight • Lead Generation • Reputation Management • Measure Market Penetration
- 19. Who’s Talking? What are They Saying? Where are they Saying it?
- 23. Digital Goals
- 24. Business Goals
- 25. Choose the “Theme” for your Social Strategy Increase Brand Awareness Increase Site Traffic Increase Enquiries Increase Sales Increase Loyalty etc.
- 26. Set Business Goals Adopt a Campaign Mindset, and Set Timescale Set Digital Goals that Support your Overall Business Objective
- 27. Educate! (Don’t Sell)
- 28. Sample Customer Journey Blogs, Videos, eBooks, Tweets, etc. Opt-in (Reward) Newsletter, Webinars, Seminars, Workshops, etc. Follow-up Sale
- 29. You’re Going It Alone
- 32. Build your Community Before You Need it!
- 33. High Trust = High Speed = Low Cost
- 39. Make it Easy for More People to Do Business with You!
- 40. Online store GroupBuy & FlashSale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
- 47. Marmite Know How to Co-Create
- 50. Welcome your Customers into the Creative Centre of your Business Ask them to Help you Design the Perfect Products and Services to Meet THEIR Needs Guarantee a Great Reception in the Market Generate Buzz Before you (Re-)Launch
- 51. You’re Not Measuring For Success
- 52. The Social Funnel 12 Tweets 15 Clickthroughs 3 Conversions £750 Product Price £250
- 53. The Social Funnel Optimise Posts Better Calls to Action Split-Tested Copy Improved Profitability/More Product
- 55. 3 Things to do today,to make a difference to the bottom line
- 56. 1 Listen!
- 58. Search for your business name, competitor names, and industry terms on Social Mention Analyse the platforms, keywords, hashtags, and other insights into your target audience, to build targeted communications output
- 59. 2 Answer the Big Questions
- 61. Create a content schedule that plays to your capabilities and the time you and your team can dedicate to the task Educate and assist your target audience, rather than promoting or selling your products and services to them
- 62. 3 Measure!
- 64. Use URL shortening and tracking tools, like Bitly, to test the effectiveness of your social media output Test different versions of updates, blog copy, calls to action, and landing page appearance - repeat what works, drop what doesn’t!