4. What is a Microsite
A website with a
direct URL
Targeted with a
specific purpose
Product promotion
Marketing campaign
Describe a service
Promote an event
5. What is a Microsite?
Goal
Focused or Targeted
• Microsites will detail one specific
product or service but do so with
intense focus so that the visitor
has no doubt on where to go
next
Lead Generation
• Visitors never need to leave the
site to convert to a qualified lead
17. Up to 3 pages
Home ~ your ad
About us
Contact form
Links to your site
Links to social media
Free hosting
18. Where does it go?
Microsites are subdomains of the
Paper’s main URL or website
They can also be promoted with web
ads or Service Directory type listings
http://www.plainsman.com/my-fancy-microsite
21. What is a Website?
Basic Website
A centrally managed group of web pages
Contains copy, images and multi-media files
Presented to users in an aesthetic and
accessible way
Static vs. Dynamic
Microsites are 100% static
Websites can be both
22. What is a Website?
Generally, people look at websites for two
primary reasons:
To find information they need
To complete a task
23. What is a Website?
Goal(s)
Strive for a design that’s user-friendly
Create a site that targets the appropriate audience
Design a UI that flows freely, allowing users to
navigate easily and find what they need quickly and
efficiently
Give the client what they want plus what they need
Increase the site functionality with additional code
Source: hhttp://webdesignledger.com/tips/five-goals-to-strive-for-with-every-site-
you-design
30. Microsite
Maximum of 3 pages
Site design based on print ad
Links to client social media accounts or existing
website
Site URL is a subdomain of your Paper’s
website
Production: 2 a day
31. Tier II Website
3 or more pages
Custom URL – subject to availability
Backend content management system (CMS)
Added flexibility in site design and layout
Copywriting done by Paper’s staff
May involve photo-shoot at Paper’s expense
Search engine optimized (SEO) design
With analytics
Social media account tie-ins
Production: 2 a month
32. Tier III Website
Everything in the Tier II package
Custom back-end CMS
eCommerce tie-ins
Shopping cart
Online payments
Database storage
Production: 90 days
35. Design and Production
Discovery Document
Customer survey
Important information about the project
• Goals
• Audience
Provides production staff with critical
information
Identifies features and technology needed
37. Design and Production
Testing
Browser and device testing
Soft launch
• Final chance for client to review content
Final revisions
Limited to content changes only
Launch
Hello World!
39. Design and Development
Production Timeframe
Microsite
• 24 hours or less ~ 2 a day
Website
• Tier II ~ 2-weeks
• Tier III ~ 6-months
Application
• 3-6 months
41. Tier II Website
Should a business have a website, even if
that business is small and sells products or
services you don't think can be sold online?
Yes, if you have a business, you should have
a website. Period. No question. Without a
doubt!
Source: http://www.entrepreneur.com/article/65204#ixzz2ZFJw6JJk
Q:
A:
42. Tier II Website
Businesses should have a presence on
the web so that customers, potential
employees, business partners and
perhaps even investors can quickly and
easily find out more about your business
and the products or services they offer
43. Tier II Website
Must have a professional-looking site if
you want to be taken seriously
Consumers now search for information
online prior to making a purchase
Your site may be the first chance you have
at making a good impression
44. Tier II Website
How will you measure the success of your
website?
Success is measured by engagement and
lead generation
Source: http://www.entrepreneur.com/article/65204#ixzz2ZFJw6JJk
Q:
A:
45. Tier II Website
Engagement
Search Engine Optimization (SEO)
HITS – How Idiots Track Success
More realistic indicators:
• Unique visits
• Bounce rate
• Average time on page/site
46. Tier II Website
Quarterly analytics review
Total review of site performance every three months
Annual content audit
Evaluate keyword performance
Identify areas of opportunity
Review possible changes
Notas del editor
Generally, people look at websites for two primary reasons:To find information they need. This could be anything from a student looking for pictures of frogs for a school project, to finding the latest stock quotes, to getting the address of the nearest Thai restaurant.To complete a task. Visitors may want to buy the latest best-seller, download a software program, or participate in an online discussion about a favorite hobby.
redesigned around the time that President Barack Obama took office in November of 2008. The old site focused on delivering information, but it didn’t seem to care how organized the information was or how the site design was incorporated to improve usability. The new site is both user-friendly and beautiful, illustrating how the site design aids usability. Soft gradients and classic architectural-inspired patterns grace the new style, creating a softer, more modern appearance. Information is organized logically and the new navigation helps users find what they need quickly and efficiently. Information is easier to find and read with the spacious layout, which also helps users navigate through the site. Unnecessary items were taken out and all that’s left are the important items for users.
a great example of a site with an awesome design that targets the appropriate audience. They showcase a clean minimal userface with soft gradients and large bold images. Typography is important, as Apple shows they put careful thought into headlines, sizes and placement of text. This modern style accurately targets a trendy young technology-focused audience. The site also has a bit of fun and isn’t completely serious, which falls right in step with who their audience is. The design also matches their products, echoing the sleek look, rounded corners, and clean organization. This helps customers feel comfortable on the site, and creates a great cohesive look to all their branding materials.
sophisticated and very smooth with dark gradients and a technology-focused appearance. Their easy-to-use top navigation includes illustrations to help users find what they are looking for. The site design is free of clutter and pages are wide and spacious, making it easy to read and navigate. After clicking on introductory pages, bright learn more buttons direct users deeper into the site and eventually lead to their sales pages, which is where Media Temple hopes you’ll land. Users are assisted through the whole process with matching buttons and helpful guides that are easy to follow.
clean and modern with a minimalism design and great visual details that aid users surfing their site. The site is targeted toward companies as well as developers and designers wanting mobile-friendly sites. People coming to this site are probably already very web-saavy and hoping to extend the functionality of their own site. The site design is everything that a company selling mobile services needs. The interface is minimal and smooth, with a similar feel to that of a mobile device. The navigation is clean and easy-to-use, giving users what they need on this modern and technology-focused site.
does a nice job of incorporating details into the site that increase the usability and functionality. The site could have been more basic and served a similar purpose, but some javascript was added that significantly increased the value of the site and makes it more fun for users. You can change types of jobs and add or delete categories to help filter through their list of jobs with the click of a button, making it easy to find exactly what you’re looking for in less time. These types of details really make a site shine.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.Read more: http://www.entrepreneur.com/article/65204#ixzz2ZFMeMind
Businesses should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer
Businesses should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer
