Matt Lane of Squiz New Zealand From the Squiz 2010 New Zealand User Conference Once upon a time, the web consisted of static brochures. Now the web is full of conversations. Users are no longer limited to desktop browsing, but access from a range of mobile devices. In this new world, we need to engage in conversation and know which content to show to which users is which situations.

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From web content to
mobile conversations
Matt Lane
Squiz2010 User Conference
26 November 2010

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1. Joe
2. Conversations
3. Mobile web

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This is JoeThis is Joe

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Joe runs a barJoe runs a bar

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Joe doesn’t
have a website
Joe doesn’t
have a website

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But he is on the webBut he is on the web

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…talking with
his customers
…talking with
his customers

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…responding to blogs…responding to blogs

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There are so many
conversations…
There are so many
conversations…

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Web Development
•On going support
• http://www.mobilewebbook.com/
• http://communities-dominate.blogs.com/…some happen
without him
…some happen
without him

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So what can we
learn from Joe?

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2. Conversations

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2. Conversations
Your organisation’s
“web presence” is
bigger than your
website

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2. Conversations
As long as you’re not a
bar, you probably still
need your website

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2. Conversations
The web is not just a
final resting place for
published documents; it
is a place for
conversations.

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2. Conversations
Your
clients/stakeholders
are talking about you*
Are you listening?
*And if they’re not, is that reassuring, or
worrying?

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2. Conversations
Word of mouth is the
currency in the
networked market

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We can
build you
a house

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You turn
it into
a home

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You turn
it into
a home

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3. Mobile web

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3. Mobile web
Or the deck with the BBQ on it

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3. Mobile web
Or the deck with the BBQ on it
- Some people will never enjoy your
BBQ
- Other people are completely content
with decks and BBQs
- Some people will enter your home via
the deck
- Regular visitors will likely see both
- You can’t cook complicated things on
the BBQ

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3. Mobile web
“2007 is the year of the
mobile web”

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3. Mobile web
“2008 is the year of the
mobile web”

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3. Mobile web
“2009 is the year of the
mobile web”

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3. Mobile web
“2010 is the year of the
mobile web”

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3. Mobile web
“2011 is the year of the
mobile web?”
who cares

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Matt’s argument for the
mobile web:
1. Most websites are
bloated
2. Mobile design forces
focus

32. Matt’s argument for the
mobile web:
1. Most websites are
bloated
2. Mobile design forces
focus
> 32

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Matt’s argument for the
mobile web:
1. Most websites are
bloated
2. Mobile design forces
focus
 Design mobile first* and
watch your full site
benefit
* Not applicable to decks

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Who are your guests?
1. Big on BBQs?
2. Never eat BBQs?
3. More likely to stay the
weekend during the long
winter months?
4. A bit of both?

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From web content to
mobile conversations
Matt Lane
Squiz2010 User Conference
26 November 2010