1. Commercial in Confidence
Find
Convert
Retain
New Customers Online
The world is getting richer
customers will pay more to meet their
aspirational needs, but less when a koolivoo
product is perceived as a commodity.

2. KOOLIVOO
Koolivoo works on the behalf of some of the world’s best niche
Tour Operators and Tourism product suppliers to elevate destination,
experience and brand presentation whilst dramatically reducing the
production costs.
These alliances deliver impressive results in terms of revenue growth,
compounding goodwill and brand recognition.
We have developed a Web .0 Content Management System ideal
for those tour operators wishing to build their online presence based
on detailed presentation supporting by inhouse staff tailormaking
expertise.
koolivoo
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3. chameLeOn
Our aim is simple: to deliver a totally self managed and flexible
programme supported by a visually pleasing chameleon design that
puts you in control of your online presence.
Through our modules you can tailor your presence to specifically
target and satisfy your customers.
Our systems also allows you to be at the forefront of the latest
technology with Web .0 presentations including mashups such as
Google Maps, Video and User Generated Content.
Through our use of CSS, your presentation can be refreshed at koolivoo
anytime without having to re-enter content offering a significant short
term opportunity for ROI.
KOOLIVOO // PAGE

4. ORGanISe YOUR cOnTenT
Itineraries are very complex to present and users want to understand the
depth of your offerings, therefore we have developed an incredible way
for you to logically link your modules and maximise user ablity.
Each Itinerary includes Countries, Locations and Regions
Hotels and Resorts
Transport inc Cars, Aircraft, Yachts, Trains
Guides and Tours Operators
Attractions including natural Flora and Fauna
Dining and Shopping
Categorise itineraries by Types of Travellers - Families, Adventurous,
Indulgent
Cost - Budget, Moderate, Expensive
Locations
Any category you choose!
Itineraries can be allocated to a Staff Member with the expertise to
deliver on enquiries. Through our categorisation and linking process, koolivoo
users can very quickly understand the value of your offerings and make
purchasing decisions.
KOOLIVOO // PAGE

5. SeaRch YOUR cOnTenT
Search Engines generate traffic and leads, and continuously rank
relevancy of search terms.
Chameleon offers you the opportunity to take control of your search
optimisation
• Add your descriptions of products and services to create relevance
• Control your page URLs names
• Add in your own Meta Search words, terms and phrases
• Name your images for relevancy
• Link your content within the site and to other sites
• Build Search opportunities through user generated content.
Use Google Analytics to monitor your contents performance and
continuously manage your presence.
koolivoo
KOOLIVOO // PAGE

6. ReTaIn YOUR cUSTOmeRS
Captured users and past clients represent a significant marketing asset.
Use Chameleon to
Capture Enquiries of products and services
Users signup for news and special offers
Users signup for copies of brochures to be delivered
Create a shopping basket of your products for storage and emailing for
quoting.
All these contact details are stored in the CRM database in Chameleon
Use the CRM database to sendout
Newsletters emails built within Chameleon
Special offers emails built within Chameleon
Product Updates within Chameleon
koolivoo
KOOLIVOO // PAGE

7. LOOKInG TO The fUTURe
fUTURe OppORTUnITIeS
koolivoo
KOOLIVOO // PAGE

8. The fUTURe
Our software is being continously enhanced to include all the latest and new media
forms that evolve online both for PC and Mobile
This includes
- Video
- Podcasting
- Webinars
- D Barcodes
User Interactions including
My Accounts
- Secure Log In
- Build product list
- Store Quotes
- Store Travel Information
- Mobile Itinerary Mobi Site
“We do believe that within the next five to ten years way more people will access the
Internet through the mobile phone than through the PC.”
Marco Boerries: Executive Vice President Yahoo!

9. WhO IS USInG chameLeOn
We are working with some of the world’s best tour
operators including
GLOBAL
American Express Global Partner Network
USA
ATS Tours - Los Angeles
Africa Adventure Company - Fort Lauderdale
AUSTRALIA
Outback Encounter
ATS Pacific
UNITED KINGDOM
World Market Travel - Bath
Off the Beat Travel - Northwich
OUR CLIENT LISTS // PAGE

10. The
BenefITS
fOR YOU
+ Total flexibility to manage your own content
+ Specific CMS for tour operators not generic CMS
+ Refresh your site branding simply
+ Manage your own Search Engine Optimisation
+ Capture e-leads and convert using powerful tools
+ Accelerate your opportunity for return on online investment
+ Software is continuously updated so you have access to the
latest online opportunities
koolivoo
For a full presentation on Chameleon’s power call Matt McKinley
0 0 0 8 or matt.mckinley@koolivoo.com.au
KOOLIVOO // PAGE 10

11. aBOUT KOOLIVOO
Worldwide it is believed that the next level of competitive advantage will come from
alliance companies, which excel at interconnecting their resources to their joint business
objectives, vision, strategy and performance.
Koolivoo exclusively specializes in creating and implementing strategic alliances to target
new evolving markets in tourism today.
The art of the alliance is the strategy of maximising reach, servicing and satisfaction of
target markets whilst minimising costs.
www.koolivoo.com.au
koolivoo
alliance content creative strategy
ABOUT KOOLIVOO // PAGE 11