1. Audience Research Results

2. Question 1
What is your favourite type of horror film?
Many horror films are centres around a main idea,
whether that is someone being possessed, the film
being funny as well as scary or maybe the main focus of
the horror film is a zombie aspect. This is very
important when making a successful horror film
therefore I wanted to get it right and to create the best
type of horror film for my audience.
The results came through that the majority preferred a
possession horror film ( 42%) I will therefore try to add
aspects of possession in my horror film.

3. Question 2
If there are two people who mainly appear in the
Horror Film Trailer, what relation should they be?
In a horror film there are often pairs or groups of four
that are the centre of attention, when doing my research
I noticed that the relationship between the characters
was often varied, I wanted to find out what relationship
the audience preferred most.
42 % of the respondents said that would prefer the
relation to be cousins, therefore decided that this would
be the best relationship for the two characters in my
trailer.

4. Question 3:
Which of the following factors would you mainly
expect in a horror film trailer?
Many different horror films contain a variety of
scenes which give them the label of being horror
films. I therefore wanted to ask the audience what
kind of factors they prefer in a horror film and what
they would expect in a horror film.
The respondents where split between supernatural
occurrences and high suspense scenes, I will make
sure both of these factors are high on my list to
include in the trailer.

5. Question 4
What would mainly make you go and watch a
horror film?
I believed it was important to include things
in the trailer which would directly attract
the audience, I therefore asked them what
would mainly make them go watch a horror
film.
42% of the respondents said that they
would go and see the film is if “ it looked
scary” therefore I focused mostly on how
scary my trailer was and how the trailer
showed the most scariest bits of the film.

6. Question 5
What would most attract you to a film poster?
I also tried to ask questions that
would help me create me two other
products to advertise my film and to
be paired with the trailer. I asked my
respondents what would most attract
you to a film trailer, the majority of
them answer “interesting picture”
which made me create more time for
a photo-shoot for the main poster
picture to ensure it was as high
quality and interesting as possible.
Not fair behind that respondent rate
was a picture of high ranking
celebrity, I also start to take this into
considering but realised it might be
hard when I cant hire real actors.

7. Question 6
What title do you prefer for a horror film?
When creating my horror film trailer I realised
that the title was very important, the title gives
the audience a feeling and indication about what
the film is about. Therefore I knew it was
important to choose a hard hitting, powerful and
explanatory title.
It was clear from the audience results what title I
was going to pick, with the title “grandma grey”
getting 75 % of the vote I knew it was the correct
choice.

8. Question 7
What location would be the most appropriate for a
horror film?
In many of the horror films I had research I
noticed that the location where the scary
things happened was very important to ensure
they maintaintence tension, therefore , to
make my product as professional as there's I
wanted to make sure I used the correct
location.
It was clear from my audience feedback that a
old house was most preferred, although it was
closely followed by woods, I determined that it
would be easier to control light and sound in a
house.

9. Question 8
Do you think the main protagonist/antagonist
should be male or female?
In many of the horror films I researched I
noticed that there was a mix of there
female or male protagonist/antagonist. I
wanted to ensure I got the correct
combination therefore I asked my
audience what they thought best, they
agreed with me in saying it should be
one of each.

10. Question 9
How old are you?
Finding out a age range for my advance was also
important to ensure knew what my specific target
audience was, I found out my average target
audience is between 16-21.

11. Question 10
What is your gender
I wanted to create a audience profile to
make sure I was hitting not only specific
target audience but specific buttons in my
target audience. I therefore wanted to
know what the majority of my audiences
gender was who was giving me such
crucial information such as a title for my
film trailer. I gathered from my information
that the majority of the audience was
male.