1. Anheuser Busch
Digital Marketing
Strategy
By: Matt Rose

2. A Little Bit About AB InBev
 Founded in St. Louis,
Missouri in 1852. The
company operates 13
breweries across the
country and operates one of
the largest theme parks in
the United States. At one
time even owning a portion
of the St. Louis Cardinals.
Being one of the largest and
most respected beer
companies in the world it
has a 260 million dollar
advertising budget.

3. Target Audience
 College students ( Ages 21-24)
 Men and women (Ages 24-45)
 People looking for a great beer
with an affordable price.

4. Blazing The Campaign Trail
-
Introduce a new product
-
Free samples at various
retailers include stores such
as Costco, Kroger, Meijer
and college campus liquor
stores.
-
Promotional Apparel
Giveaways ( Scratch And
Wins )

5. Spokes People
 Daniel Craig ( Portraying
James Bond)
 Mark Wahlberg
 Jessica Alba

6. NEW PRODUCT
 I’d like to formally introduce
you to the newest member
of the Anheuser- Busch
family : Budweiser Summer
Lager, with Budweiser’s
classic formula and
introducing fresh lemons
and blackberries with a little
hint of summer. It will be so
refreshing you cant have just
one.

7. Spreading The Word

8. Marketing Budget
 Pay Per Click: $ 2,000,000
 Promo Samples/ Supplies: $5,000,000
 Event Planning: $2,000,000
 Super Bowl Commercial: $ 4,000,000
 Social Media Marketing: $3,000,000
Projected Marketing Cost: $16,000,000

9. Market Share

10. Cheers!