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Brand Design
1.
Brand Identity Hogeschool
Arnhem Nijmegen Arnhem, 7 april 2008 Martien Heijmink
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7 1 2
3 4 5 6 8 9 11 12 13 14 10 15 16 17 18 19 20 21
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+ = art
design Bacon & Eggs
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Wat is een
merk? Een merk is geen logo van een bedrijf Een merk is geen reclame-campagne Een merk is geen huisstijl Een merk is geen product
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… een
reputatie
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… een
bron van vertrouwen
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… een
belofte
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…een som van
percepties
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alternatief? @home commercials
monopolist Slechte kwaliteit internet slechte service wachten mediabox Amerikaans Benelux hoofdkantoor televisie breedband call-center roodharige actrice telefonie service wachten Vara Kassa advertenties stroomvreter kpn digitenne Chello internet xs4all Onduidelijk factuur logo opvallende lichtmast
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Merken zijn referenties
merken helpen ons om het oneindig aantal signalen waarmee we dagelijks geconfronteerd worden te vertalen en te selecteren
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Onderscheidend
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Onderscheidend
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Relevant (greenwashing)
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Company Company
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Airline Airline
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Evolution in 2007
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Dynamic Brand Identity
79.
In the past,
corporate identity was about control and consistency. With too much control, people tend to forget about content. In the era of blogging, social networking and user-generated content … a bit of flexibility is essential. (Wolf Olins)
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Corporate Identity for
Casa di Musica, by Stefan Sagmeister
106.
Graphical views of
the building
107.
From the different
views of the building, a system of logos is created.
108.
Through the different
views of the building, 17 facets are defined — from those a 17-point color-picking mechanism is created.
109.
Need we say
that the possibilities are endless?
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And what would
a mutable identity be without its own customized software?
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Logo 2.0?
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