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Scope organisation
How they got their organisations intentions
        across to the public by media

• YouTube Channel




• Natalie Sides story
How did the action video Impact me?
How did the action videos impact the audience?
• The video had the right impact on me, stirred
  emotions and gave me more knowledge of the
  function of this organisation.

• The video impacted the audience the same
  way as me.
51M campaign against the HS2 rail
           project
How they attempted to get their campaign
             across to the country
• An action video from
  Martin Tett, leader of
  Buckinghamshire county
  council and 51m.




• An action music video
  called “HS2 Blues” written
  by David Bekaert to
  campaign against the HS2
  rail project.
Why was there a need for these action videos?
  What they getting across to the audience?
• There was a need for an action video because
  there weren't any videos on the internet that
  were covering this campaign.

• The action videos were to show the audience
  what the negative impacts of the HS2 rail
  project would be.
How did the action video impact on me?
  Did it have an impact on its target audience?
• Both the videos made an impact on me, the first
  one because they used Local county council
  leaders. The second because they made used an
  interesting method to get their argument across.

• Its hard to say due to the fact that although the
  action videos got a great number of views and
  likes the Government has now decided to go
  ahead with the HS2 rail project.

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Presentation on social action groups

  • 2. How they got their organisations intentions across to the public by media • YouTube Channel • Natalie Sides story
  • 3. How did the action video Impact me? How did the action videos impact the audience? • The video had the right impact on me, stirred emotions and gave me more knowledge of the function of this organisation. • The video impacted the audience the same way as me.
  • 4. 51M campaign against the HS2 rail project
  • 5. How they attempted to get their campaign across to the country • An action video from Martin Tett, leader of Buckinghamshire county council and 51m. • An action music video called “HS2 Blues” written by David Bekaert to campaign against the HS2 rail project.
  • 6. Why was there a need for these action videos? What they getting across to the audience? • There was a need for an action video because there weren't any videos on the internet that were covering this campaign. • The action videos were to show the audience what the negative impacts of the HS2 rail project would be.
  • 7. How did the action video impact on me? Did it have an impact on its target audience? • Both the videos made an impact on me, the first one because they used Local county council leaders. The second because they made used an interesting method to get their argument across. • Its hard to say due to the fact that although the action videos got a great number of views and likes the Government has now decided to go ahead with the HS2 rail project.