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Lessons for New Creative Leaders
- 4. What do you want me to change? What do you want me to
protect? What do you want me to focus on now?
*Inspired by Jack Welch
- 8. Maybe they wanted your job. Maybe they were inspired by
change. Who cares. It’s natural. Recruit new.
- 9. Read analyst reports, set up news alerts. Know as much as you
can about every industry in which you’re working.
- 10. Avoid travel away from the office where possible in the first
weeks, or provide video and phone contact during.
- 11. It doesn’t have to be big, but it shows
you are capable of some kind of success.
- 13. How are things going? you’ll be asked in the elevator.
Have something insightful to say back.
- 14. Read briefs in advance. Learn about the product on your own.
Don’t expect things to be handed to you.
- 15. Spend time with younger staff. Take them to events.
(You’ll work for them one day anyway.)
- 16. Look for warts. Praise good stuff.
Encourage humbleness. Discourage excuses.
- 17. Don’t take the first opinion you hear as fact.
There’s usually much more to the story.
- 18. A little venting, sure.
But you’re not the chief complaint officer. (Unless you are.)
- 22. Ask clients how the presentation really went.
Ask people what is in their way of greatness.
- 24. Write very detailed descriptions of events you go to so people
feel like you were there for all of them.
- 25. Speak well of management even if you don’t agree with
everything. You’re part of the problem so fix it.
- 27. You’ll get signed up for stuff. Limit it as much as possible.
Committees suck time and life out of anything new.
- 28. Make a big deal out of great work.
But don’t celebrate everything.
- 29. Every minute you’re in a meeting, you’re not creating
something new. Keep them to 45 minutes or less.
- 34. For questions + commentary on creative management:
Mat Zucker
www.matzucker.com
Twitter: @matzucker
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