Lecture in Hyper Island, 11.08.31

1. marina wajnsztejn!
@mawa!
planner + social media strategy

2. #brazil who?

4. h"p://www.flickr.com/photos/tusdes?nosnet/5057287530/
h"p://www.flickr.com/photos/phr3ck/4149588369/
h"p://www.flickr.com/photos/prefeituradeolinda/4666570996/
h"p://www.flickr.com/photos/rafaelnc/5239253705/
h"p://www.flickr.com/photos/savingfutures/3941403261/
h"p://www.flickr.com/photos/adc/422292485/

6. 190 mm people!

7. Municipalities in!
1960!
by: Ibope!

8. Municipalities in!
2010!
by: Ibope!

9. Incomings!
59,5!
euros!
by: Ibope!

10. Incomings!
1190+!
euros!
by: Ibope!

11. 1.São Paulo 20 mm
2.Rio de Janeiro 11,7mm
...
20.Joinville 1mm
by: Wikipedia!

12. it is a big
market

14. #brazil how

15. Technology adoption
Brazil has more than double the Internet
users of Mexico and Argentina!
Brazilian Internet users spend the most time
online, at 26.4 hours per month!
86% in social networks!

16. h"p://en.wikipedia.org/wiki/Brazilian_Internet_Phenomenon

17. Online population
by: Comscore!

18. by: Universal Mccann!

19. “With the exception of Orkut
and Hotmail those Brazilians
like Brazilian things.”!
techcrunch.com

20. Orkut or-KOO-chee x Facebook
by: Comscore!

21. Smartphone
50% smartphone
owners bought the
device in the last 6
months!
19mm smartphones in
Brazil (1/3 of internet
users)!

22. But technology
isn’t all

23. Challenge: social values
Hi Phone Zone
h"p://www.flickr.com/photos/julioaguiar/2232199954

24. Favela’s children
Dream about security and nature
problems
Rich children
Dream about leaving their
parents

25. do you pee in
the shower?

26. Atlantic forest campaign:
Encouraging citizens to pee in the shower and save water!
by: F/Nazca!

27. Favela’s children
TV, Orkut, YouTube
Rich children
YouTube, Facebook, Twitter,
Orkut, Blogs,

28. #brazil mkt

29. Brazil x world strategy: Coca-Cola complex

30. h"p://www.orkut.com/Main#Community?cmm=96779605
Understanding social media behaviour as a
successful way of putting your brand with –
and not to – the consumer.

31. Generation gaps: offline old x online new

32. Weddingʼs time: Brazilian digital agencies are the new
stars for international groups. Just a few of them are still
single.!

33. #thoughts

34. Fruits in Europe are just like in fairy tales…
h"p://www.flickr.com/photos/veganfeast/4361204497/

35. Our strawberries
are differents.
What are Brazil’s fairy tales?
h"p://www.flickr.com/photos/mawa/643343797

36. What is Brazil’s fairy tale?
h"p://www.flickr.com/photos/mawa/643343797

37. marina wajnsztejn!
@mawa!
mawa.me/hyperisland!
contact@mawa.me!