As automation transforms the nature of HR, professionals will need to re-invent themselves and take on new functions that are more creative, more analytical and more strategic for the organization. Talkpush CEO shares how leading employers such as AirBnB, Sheraton and Credit Suisse have reinvented the HR functions via automation.

1. The day the robots stole your job
Adapting HR Functions post-automation

2. CAN A ROBOT TAKE MY JOB?

3. YES, AUTOMATION DESTROYS JOBS
• Temporary job losses
often result from
innovation
• It is only natural to
anticipate layoffs when
new technology is
introduced

4. YES, AUTOMATION DESTROYS JOBS
But the jobs that remain are better paid and new (better?) jobs are created

5. Enough economics…
WHAT
ABOUT
ME?

6. JOBS MOST LIKELY TO DISAPPEAR
Source: http://www.bbc.com/news/technology-34066941
BOOKKEEPER PAYROLL MANAGER……………….97%
% RISK THAT A ROBOT WILL TAKE YOUR JOB IN THE NEXT 20
YEARS IF YOU ARE:
PENSIONS INSURANCE CLERK..……………..…97%
CUSTOMER SERVICE WORKER .……….………..91%
HR ADMINISTRATIVE WORKER…………..…….90%

7. SOME JOBS ARE SAFER THOUGH STILLAT RISK
Source: http://www.bbc.com/news/technology-34066941
MARKETING ASSOCIATE……………………………….33%
% RISK THAT A ROBOT WILL TAKE YOUR JOB IN THE NEXT 20
YEARS IF YOU ARE:
ADVERTISING ACCOUNT MANAGER..…………..33%
HR MANAGER………………….……….……….………..32%
CAREER ADVISOR…………………………..…………..24%
HR AND INDUSTRIAL RELATIONS……...……..24%

8. THE SAFEST HR JOBS ARE FOR THINKERS AND CREATIVES
BUSINESS ANALYST………………………………….7%
Business
Analyst
7%
Source: http://www.bbc.com/news/technology-34066941
% RISK THAT A ROBOT WILL TAKE YOUR JOB IN THE NEXT 20
YEARS IF YOU ARE:
CONFERENCE/EXHIBITION ORGANIZER..…...7%
ADVERTISING & PUBLIC RELATIONS…………..3%
OFFICE MANAGER…………………….…….………..1%
CUSTOMER SERVICE MANAGER………………..1%

9. WHICH PART OF YOUR BRAIN SHOULD YOU DEVELOP?
CREATIVITY
EMPATHY
SOCIAL
PERCEPTIVENESS
NEGOTIATION
& PERSUASION

10. JOB TITLES ARE UPDATED TO REFLECT NEW SKILLS
MARKETING ASSOCIATE
BRAND AMBASSADOR
OR GROWTH
HACKER
THE “STORY” BEHIND THESE JOB TITLES?
• Greater creativity
• Higher sense of emotional intelligence
• Greater sense of purpose
SALES REPRESENTATIVE
CUSTOMER SUCCESS
MANAGER
BOOKKEEPER ANALYST

11. WHAT’S NEXT FOR . . . PAYROLL?
Old title: Payroll Clerk
• Updates payroll records
• Prepares reports
• Determines payroll liabilities
• Resolves payroll discrepancies
• Answer questions and requests on
Payroll
• Follow policies and procedures
New title: Compensation &
Benefits Manager
• Offer new perks that will define work
culture (e.g. club memberships)
• Build flexibility in benefits,
telecommuniting
• Foster work-life balance
• Increase pay transparency

12. Identified correlation between
“Stickiness” of employee and
internal mobility site
Targeting high performance employees
with a high risk profile via the internal
program
”We believe we’ve saved a number of them from taking jobs at other banks.”
Credit Suisse Head of People Analytics
CASE STUDY: PEOPLE ANALYTICS AT CREDIT SUISSE

13. WHAT’S NEXT FOR . . . RECRUITERS?
Old title: Recruiter
• Posting job ads
• Screening resumes
• Phone screening candidates
• Interviewing candidates
• Writing interview notes
New title: Talent Community
Specialist
• Building an online talent community by
story telling
• Welcoming shortlisted candidates and
improving the candidate experience
• Advocate your employer brand

14. CASE STUDY: SHERATON HOTEL RECRUITERS SHIFT FOCUS ON TO CANDIDATE EXPERIENCE
Thanks to Talkpush, the interview to offer ratio has
been improved and we can hit the same hiring targets
with fewer interviews.
Keith Cheung
Head for Talent Acquisition
The St. Regis Macau
39%
21%
20%
19% 12%
15%
41%
32%
BEFORE INTERVIEW
AUTOMATION
AFTER INTERVIEW
AUTOMATION
Phone screening
Interviews
Recruitment marketing
Other
HOW RECRUITERS SPEND THEIR TIME

15. WHAT’S NEXT FOR . . . HR MANAGERS?
Old title: Human Resources
Administrator/Supervisor/Manager
• Generalist with duties in benefits, compensation,
recruitment
• Compliance
• Handling of a administrative tasks during emergencies
• Update and maintain job descriptions
• Planning of appraisal
• Maintain employee records
New title: HRBP, People Operations
• Analyze employee sentiment
• Managed social community engagement
• Design a productive workplace
• Analyzes trends and metrics to develop solutions,
programs and policies
• Manages and resolves complex employee relations
issues
• Improve work relationships, build morale, and increase
productivity and retention

16. WHAT’S NEXT FOR . . . CHROs?
Old title: Chief Human Resource Officer
• Account for and maintain human resources disciplines such
as compensation, benefits, training, talent acquisition, and
diversity
• Succession planning
• Create and implement compensation and benefit plans
• Develop and monitor procedures
• Create relationships with HR vendors
• Oversee salary administration
New title: Chief Employee Experience Officer
• Create memorable workplace experiences
• Improve engagement scores by designing a workplace
that fits the culture
• Build meaning into the work, through engagements
with the community
• Celebrate, appreciate, communicate
• Foster collaboration via technology

17. “Creating a world where you
can #belonganywhere, by creating memorable
workplace experiences.”
CASE STUDY: AIRBNB CHRO BECOMES CEEO

18. Step 1: Identify the components of
workplace experience
Step 2: : Identify the types of spaces (e.g.
Focus spaces, conference rooms, work
café)
ce: Sarah Deane, Experience Design Leader, Founder of effectUX.com @effectUX, Author of 4HourUX
CASE STUDY: AIRBNB CHRO BECOMES CEEO

19. THIS TREND IS GLOBAL, NOT ANECDOTAL
Loosing steam
• Human Resource
• Human Capital Management
Increasing interest
• Employee Experience
• People Operations
• HRBP
INTEREST OVER TIME MEASURED BY GOOGLE
Source: https://www.google.com/trends

20. 5 KEY TAKE-AWAYS
1. Automation destroys jobs but creates better ones.
2. We need to reinvent ourselves constantly, to become more creative and more
empathetic.
3. Automation generates tons of reliable data, which needs to be transformed into
actionable insights.
4. We can focus on how to build better experiences for employees and candidates.
5. This will make all of us employable for life.

21. The day the robots stole your job
Adapting HR Functions post-automation

22. The day the Robots lifted you
How HR automation creates new career opportunities

23. WE’LL BE ANSWERING QUESTIONS NOW
Q A&
THANKS FOR LISTENING
Q & A SESSION