SlideShare una empresa de Scribd logo
1 de 44
2 Questions
Business Owners
Want to Know
How TRG Increases
the # of Customers
How Much TRG
Charges?
How Do Businesses
Increase Customers
10% to 25% Monthly?
How do businesses -Get Found – Get Connected –Stay Connected ?
“Complete Media & Management Services”
 Business Listing & Website Listing Development
Rise to 1st
page of Google –Yahoo & Bing - Be Found on 340+ Business Listing Sites
 Business Reputation Development Services
Every Business Needs a Great Reputation – Must be Developed Carefully
 New & Existing Customer Business Development
Win the War for New Customers & Repeat Customers – Communication is King!
 YouTube Marketing - Social Media - Blogs – etc.
YouTube Channels - Commercials - Video Reviews - Video Announcements - Business
Video’s - Attracting Social Media Followers - Special Events - Product Introductions
Outsourcing Makes Sense
Hiring professionals to manage the components involved in Customer Attraction &
Business Development allowed the Owners to focus on serving customers and
managing staff.
Expensive to Hire Employees
Hiring in house employees very expensive & would require at least 5 people
with specialized skills and cost 10 times as much!
# of Professional Services Provided
Websites – Business Listing - SEO – Video’s – Commercials - Video Reviews –
Reviews - Press Releases - Articles - Promotion Consulting – Mobile Marketing –
Direct SMS Text Promotions – Instant Direct Response Marketing - Plus Many More
Hire 300 Professionals for the Price of One!!
No Taxes or Benefits to Pay - Makes it a No Brainer!
How much is minimum wage? approx $9.50
1 Employee Working 8 hours a day approx $76.00
Business contribution to taxes approx $25.00
Daily Total $101.00
Hire 300 TRG Business Experts for Less Than 1 Minimum Wage Employee
The Big Question Everyone wants to Know
Value Comparison
Less Than 1 Minimum Wage Employee
The Most Important Resource for Business Success
How do businesses Attract all The Customers They Want?
 Paid
 Earned
 Owned
 Shared
TRG – Engages all 4 Types Into a Single Campaign
Media is Every Way Businesses Communicate
with Potential - New or Existing Customers
 Attracting Hundreds or Thousands of New &
Repeat Customers?
 Eliminating Slow Times
 Creating a Great Reputation?
 Database of Loyal Customers
 How Does Your Business Get Found
& Get Connected?
 How Do You Achieve 1st
Page Local Search
Results and a Great Reputation.
 Articles- Reviews- Press Releases- Video’s -
Promotions & Incentives
 Be Respected By Community Leader s
 Attract Customers That Support Your Causes
 Cross Promote With Other Businesses
 Cross Promotional - Social Cause Marketing
Hire 300 “Media Magic” Experts
Guaranteed Results - Low Cost
No Long Term Contracts
 300 Experts all working for your company to
make your business dominate your market?
 All forms of media are available for attracting
customers and controlling the message.
 The message- that you’re business is the only
1 that is worth patronizing. “There is only 1”
 Consulted with Over 100 Businesses
 Attracted Over 125,000 New Customers
 1,000 New Repeat Customers in an Average 6
Months for Service Businesses
 1,000 New Repeat Customers in an Average 4
Months for Retail
 High End Products Average 3 More Monthly
Goals for Business That Hire “TRG”
1.1st
Page Listing Google Local - Google –Yahoo & Bing
2.Attract Thousands of New & Repeat Customers
3. Eliminate Slow Days
4. Increase Cash Flow
5.Develop Great Reputation
6.Dominate & Destroy Your Competition
10,000 Consumers & 5,000 Business Owners
Surveyed & Interviewed
What Attracts Consumers? What Concerns Businesses?
Why Do You Choose A Business?
What Factors Are Important?
What’s Most Important?
“Consumers Responded to the
Following Questions”
1) Search Rankings – Primarily Google/Google Local
– Yahoo & Bing
2) Reputation – Reviews bothWritten &Video across
the Internet
3) Products & Service or Services
1st
Page of The BIG 3 Directs Consumers
2nd
Page may as well be page 200
21
Battle Is For Top Google Rankings !
“War Never Ends” – “Winners Commit Long Term”
“Business Reviews Influence Local Business Customers”
Building Business Image & Reputation is Everything!
What are Consumers Saying About You?
1) REVIEW VIDEO’s PUBLISHED on Video Sharing –
Reputation & Review Sites
2) PRESS RELEASES Submitted to Online News Publications
 
4) REVIEW ‘s SUBMITTED to Review Sites &
Review Cards Provided to Customers
with Posting Instructions
3) ARTICLES Submitted to 100’s of Internet Publishers
Good Products are Required !!
Great Service is Mandatory !!
Customer Loyalty Program !!
If a Business Isn’t Committed to Great Service-
Nothing Can Be Done !!
How DoYouThink its Possible to Grow a Business in this Bad Economy?
TRG’s “Media Magic”
Can Increase Business Sales 100%
Help Businesses Gain
Standing Out!
How Do Businesses Stand Out?
“Top Google Listing”
 Attract New Customers!!
 Motivate Existing Customers!!
 Sell More Products & Services - More Cash Flow!!
Getting Found & Getting Connected Meant
Advertising With:
Phone Directories
 Newspaper
 TV
 Direct Mail
 Telemarketing
 Print Ads
 Word of Mouth
 What Happens if the Search is on
a Mobile Device?
 Most Consumers Search on
 Mobile Devices!
 Mobile Devices Out Number
Computers 4 to 1
34
35
Where are Consumers Searching for Places to
Spend Money?
Mobile Devices!
Marketing to Mobile Devices
Why “MobileText Marketing”?
Text Messaging Promotional Campaign
Business Owners Asked
“If MarketingTo Mobile Phones is Effective?”
75% Indicated “The Future is Now”
Reach Customers Everywhere – Everyone Carries a Cell Phone
20% to 70% Redemption Rate – Normal Ads 1.5%
97% Open Rate – Open rate within 15 min
Cost Effective – 10 cents compared to over $1 for direct mail
Increase Traffic – Bring in Business on Slow Days
Separate Yourself From Competition – Using Texts for Offers
How Text Marketing Works
They Respond – “Come On Down” and “Bring Friends”!
Opt-in Create Offers Send Offers Receive Offers
Consumers Businesses Businesses Consumers
Will Businesses Embrace Technology or Get Left Behind?
 Business Planner
 Hiring & Training Staff
 Customer Service Management
 Marketing Strategies
 Resident Technology Expert
“Business Owners Have a Hard Job” and “Wear A Lot of Hats”
90% Work Time is Spent on “Operations”
not “Business Development”

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TRG's Media Magic Business Presentation 9-10-13

  • 1. 2 Questions Business Owners Want to Know How TRG Increases the # of Customers How Much TRG Charges?
  • 2. How Do Businesses Increase Customers 10% to 25% Monthly? How do businesses -Get Found – Get Connected –Stay Connected ?
  • 3. “Complete Media & Management Services”  Business Listing & Website Listing Development Rise to 1st page of Google –Yahoo & Bing - Be Found on 340+ Business Listing Sites  Business Reputation Development Services Every Business Needs a Great Reputation – Must be Developed Carefully  New & Existing Customer Business Development Win the War for New Customers & Repeat Customers – Communication is King!  YouTube Marketing - Social Media - Blogs – etc. YouTube Channels - Commercials - Video Reviews - Video Announcements - Business Video’s - Attracting Social Media Followers - Special Events - Product Introductions
  • 4. Outsourcing Makes Sense Hiring professionals to manage the components involved in Customer Attraction & Business Development allowed the Owners to focus on serving customers and managing staff. Expensive to Hire Employees Hiring in house employees very expensive & would require at least 5 people with specialized skills and cost 10 times as much! # of Professional Services Provided Websites – Business Listing - SEO – Video’s – Commercials - Video Reviews – Reviews - Press Releases - Articles - Promotion Consulting – Mobile Marketing – Direct SMS Text Promotions – Instant Direct Response Marketing - Plus Many More Hire 300 Professionals for the Price of One!! No Taxes or Benefits to Pay - Makes it a No Brainer!
  • 5. How much is minimum wage? approx $9.50 1 Employee Working 8 hours a day approx $76.00 Business contribution to taxes approx $25.00 Daily Total $101.00 Hire 300 TRG Business Experts for Less Than 1 Minimum Wage Employee The Big Question Everyone wants to Know Value Comparison Less Than 1 Minimum Wage Employee
  • 6. The Most Important Resource for Business Success How do businesses Attract all The Customers They Want?
  • 7.  Paid  Earned  Owned  Shared TRG – Engages all 4 Types Into a Single Campaign
  • 8. Media is Every Way Businesses Communicate with Potential - New or Existing Customers
  • 9.  Attracting Hundreds or Thousands of New & Repeat Customers?  Eliminating Slow Times  Creating a Great Reputation?  Database of Loyal Customers
  • 10.  How Does Your Business Get Found & Get Connected?  How Do You Achieve 1st Page Local Search Results and a Great Reputation.  Articles- Reviews- Press Releases- Video’s - Promotions & Incentives
  • 11.  Be Respected By Community Leader s  Attract Customers That Support Your Causes  Cross Promote With Other Businesses  Cross Promotional - Social Cause Marketing
  • 12. Hire 300 “Media Magic” Experts Guaranteed Results - Low Cost No Long Term Contracts
  • 13.  300 Experts all working for your company to make your business dominate your market?  All forms of media are available for attracting customers and controlling the message.  The message- that you’re business is the only 1 that is worth patronizing. “There is only 1”
  • 14.  Consulted with Over 100 Businesses  Attracted Over 125,000 New Customers  1,000 New Repeat Customers in an Average 6 Months for Service Businesses  1,000 New Repeat Customers in an Average 4 Months for Retail  High End Products Average 3 More Monthly
  • 15. Goals for Business That Hire “TRG” 1.1st Page Listing Google Local - Google –Yahoo & Bing 2.Attract Thousands of New & Repeat Customers 3. Eliminate Slow Days 4. Increase Cash Flow 5.Develop Great Reputation 6.Dominate & Destroy Your Competition
  • 16. 10,000 Consumers & 5,000 Business Owners Surveyed & Interviewed What Attracts Consumers? What Concerns Businesses?
  • 17. Why Do You Choose A Business? What Factors Are Important? What’s Most Important? “Consumers Responded to the Following Questions”
  • 18. 1) Search Rankings – Primarily Google/Google Local – Yahoo & Bing 2) Reputation – Reviews bothWritten &Video across the Internet 3) Products & Service or Services
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  • 20. 1st Page of The BIG 3 Directs Consumers 2nd Page may as well be page 200
  • 21. 21 Battle Is For Top Google Rankings ! “War Never Ends” – “Winners Commit Long Term”
  • 22. “Business Reviews Influence Local Business Customers”
  • 23. Building Business Image & Reputation is Everything! What are Consumers Saying About You?
  • 24. 1) REVIEW VIDEO’s PUBLISHED on Video Sharing – Reputation & Review Sites 2) PRESS RELEASES Submitted to Online News Publications   4) REVIEW ‘s SUBMITTED to Review Sites & Review Cards Provided to Customers with Posting Instructions 3) ARTICLES Submitted to 100’s of Internet Publishers
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  • 27. Good Products are Required !! Great Service is Mandatory !! Customer Loyalty Program !! If a Business Isn’t Committed to Great Service- Nothing Can Be Done !!
  • 28. How DoYouThink its Possible to Grow a Business in this Bad Economy?
  • 29. TRG’s “Media Magic” Can Increase Business Sales 100% Help Businesses Gain
  • 31. How Do Businesses Stand Out? “Top Google Listing”
  • 32.  Attract New Customers!!  Motivate Existing Customers!!  Sell More Products & Services - More Cash Flow!!
  • 33. Getting Found & Getting Connected Meant Advertising With: Phone Directories  Newspaper  TV  Direct Mail  Telemarketing  Print Ads  Word of Mouth
  • 34.  What Happens if the Search is on a Mobile Device?  Most Consumers Search on  Mobile Devices!  Mobile Devices Out Number Computers 4 to 1 34
  • 35. 35 Where are Consumers Searching for Places to Spend Money? Mobile Devices!
  • 36. Marketing to Mobile Devices Why “MobileText Marketing”?
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  • 40. Business Owners Asked “If MarketingTo Mobile Phones is Effective?” 75% Indicated “The Future is Now”
  • 41. Reach Customers Everywhere – Everyone Carries a Cell Phone 20% to 70% Redemption Rate – Normal Ads 1.5% 97% Open Rate – Open rate within 15 min Cost Effective – 10 cents compared to over $1 for direct mail Increase Traffic – Bring in Business on Slow Days Separate Yourself From Competition – Using Texts for Offers
  • 42. How Text Marketing Works They Respond – “Come On Down” and “Bring Friends”! Opt-in Create Offers Send Offers Receive Offers Consumers Businesses Businesses Consumers
  • 43. Will Businesses Embrace Technology or Get Left Behind?
  • 44.  Business Planner  Hiring & Training Staff  Customer Service Management  Marketing Strategies  Resident Technology Expert “Business Owners Have a Hard Job” and “Wear A Lot of Hats” 90% Work Time is Spent on “Operations” not “Business Development”

Notas del editor

  1. Attracting Hundreds or Thousands of New & Repeat Customers? Eliminating Slow Times – Daily & Weekly Developing a Great Reputation? Developing a Database of Loyal Customers